SOCIAL TOOLS SUPER SESSION

TOOLS

AREN’T YOUR
JOB, THEY
SUPPORT IT:
AND NOW HERE ARE 155 TOOLS & A FEW TIPS

@KMULLETT

#...
CAREFULLY MONITOR

THE REPUTATION
YOU CREATE, AND
WHAT IS CREATED
ABOUT YOU
@KMULLETT

#SMX: #24B
START

LISTENING &
WATCHING
TOOLS HELP YOU PAY ATTENTION

@KMULLETT

#SMX: #24B
CHECK

BRAND/IDENTITY
AVAILABILITY

BUT THAT DOESN’T MEAN YOU NEED ALL OF THEM

$
$

@KMULLETT

#SMX: #24B
SOCIAL MEDIA

IS FREE TO USE,
NOT FREE TO DO

@KMULLETT

#SMX: #24B
WHICH

CHANNELS DO
THEY PREFER
BECAUSE WHAT WE LIKE DOESN’T MATTER

@KMULLETT

#SMX: #24B
CURATION &

AGGREGATION

FINDING, ORGANIZING, AND INTERACTING

@KMULLETT

#SMX: #24B
GATHERING &

PUBLISHING

GRAB WHAT YOU CAN USE, OR GIVE AWAY

@KMULLETT

#SMX: #24B
ENGAGE VIA

DESKTOP & MOBILE

@KMULLETT

#SMX: #24B
SOCIAL MEDIA

CAN BE MEASURED
BUT MEASURE VITALITY, NOT FOR VANITY

@KMULLETT

#SMX: #24B
TRACK SHARING
ONLINE & OFFLINE

TWEET IT » bit.ly/115VEGAS

@KMULLETT

#SMX: #24B
GOOGLE ANALYTICS

URL BUILDER EXT.

http://www.marketsnare.com/?utm_source=SMXVegas&utm_medium=
SlideDeck&utm_content=Bonu...
MANAGE YOUR

AUDIENCE

WITH AN EYE OUT FOR QUALITY

@KMULLETT

#SMX: #24B
COPY, MOVE, & ORGANIZE

TWITTER LISTS

TweetBe.at screenshot & example here.

@KMULLETT

#SMX: #24B
SCHEDULING &

AUTOMATION
THEY AREN’T THE SAME THING

@KMULLETT

#SMX: #24B
THOU SHALT NOT

COPY IMAGES

RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…

@KMULLETT

#SMX: #24B
BONUS SLIDE #1

LIFE-SAVERS

FOR WHEN YOU ARE IN A TOUGH SPOT

@KMULLETT

#SMX: #24B
BONUS SLIDE #2

BE DIFFERENT
SPEAK UP, BE HEARD, & ADD VALUE

@KMULLETT

#SMX: #24B
BONUS SLIDE #3

G+ SHARING
THEY CHOSE TO DO IT THE HARD WAY

@KMULLETT

#SMX: #24B
BONUS SLIDE #4

SOOOOO MANY
MORE THAN WE CAN COUNT OR TALK ABOUT

@KMULLETT

#SMX: #24B
BONUS SLIDE #5

ENTERPRISE LEVEL
GOOD THINGS DON’T COME CHEAP & CHEAP…
THINGS…

@KMULLETT

#SMX: #24B
THE HELP PHILOSOPHY

HUMANIZE YOUR MESSAGE
ENCOURAGE CONVERSATION
LISTEN FIRST
PROMOTE LESS
@KMULLETT

#SMX: #24B
THANK YOU! PLEASE SHARE BY CLICKING »

KEVIN MULLETT

ASK ME ABOUT

DIRECTOR OF VISIBILITY &
SOCIAL MEDIA
@KMULLETT
bit.ly...
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155 social media tools to support your marketing efforts

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155 social media tools to support your marketing efforts

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155 social media tools to support your marketing efforts

  1. 1. SOCIAL TOOLS SUPER SESSION TOOLS AREN’T YOUR JOB, THEY SUPPORT IT: AND NOW HERE ARE 155 TOOLS & A FEW TIPS @KMULLETT #SMX: #24B @ #SMXsocial2013
  2. 2. CAREFULLY MONITOR THE REPUTATION YOU CREATE, AND WHAT IS CREATED ABOUT YOU @KMULLETT #SMX: #24B
  3. 3. START LISTENING & WATCHING TOOLS HELP YOU PAY ATTENTION @KMULLETT #SMX: #24B
  4. 4. CHECK BRAND/IDENTITY AVAILABILITY BUT THAT DOESN’T MEAN YOU NEED ALL OF THEM $ $ @KMULLETT #SMX: #24B
  5. 5. SOCIAL MEDIA IS FREE TO USE, NOT FREE TO DO @KMULLETT #SMX: #24B
  6. 6. WHICH CHANNELS DO THEY PREFER BECAUSE WHAT WE LIKE DOESN’T MATTER @KMULLETT #SMX: #24B
  7. 7. CURATION & AGGREGATION FINDING, ORGANIZING, AND INTERACTING @KMULLETT #SMX: #24B
  8. 8. GATHERING & PUBLISHING GRAB WHAT YOU CAN USE, OR GIVE AWAY @KMULLETT #SMX: #24B
  9. 9. ENGAGE VIA DESKTOP & MOBILE @KMULLETT #SMX: #24B
  10. 10. SOCIAL MEDIA CAN BE MEASURED BUT MEASURE VITALITY, NOT FOR VANITY @KMULLETT #SMX: #24B
  11. 11. TRACK SHARING ONLINE & OFFLINE TWEET IT » bit.ly/115VEGAS @KMULLETT #SMX: #24B
  12. 12. GOOGLE ANALYTICS URL BUILDER EXT. http://www.marketsnare.com/?utm_source=SMXVegas&utm_medium= SlideDeck&utm_content=BonusDeck&utm_campaign=SuperTools @KMULLETT #SMX: #24B
  13. 13. MANAGE YOUR AUDIENCE WITH AN EYE OUT FOR QUALITY @KMULLETT #SMX: #24B
  14. 14. COPY, MOVE, & ORGANIZE TWITTER LISTS TweetBe.at screenshot & example here. @KMULLETT #SMX: #24B
  15. 15. SCHEDULING & AUTOMATION THEY AREN’T THE SAME THING @KMULLETT #SMX: #24B
  16. 16. THOU SHALT NOT COPY IMAGES RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)… @KMULLETT #SMX: #24B
  17. 17. BONUS SLIDE #1 LIFE-SAVERS FOR WHEN YOU ARE IN A TOUGH SPOT @KMULLETT #SMX: #24B
  18. 18. BONUS SLIDE #2 BE DIFFERENT SPEAK UP, BE HEARD, & ADD VALUE @KMULLETT #SMX: #24B
  19. 19. BONUS SLIDE #3 G+ SHARING THEY CHOSE TO DO IT THE HARD WAY @KMULLETT #SMX: #24B
  20. 20. BONUS SLIDE #4 SOOOOO MANY MORE THAN WE CAN COUNT OR TALK ABOUT @KMULLETT #SMX: #24B
  21. 21. BONUS SLIDE #5 ENTERPRISE LEVEL GOOD THINGS DON’T COME CHEAP & CHEAP… THINGS… @KMULLETT #SMX: #24B
  22. 22. THE HELP PHILOSOPHY HUMANIZE YOUR MESSAGE ENCOURAGE CONVERSATION LISTEN FIRST PROMOTE LESS @KMULLETT #SMX: #24B
  23. 23. THANK YOU! PLEASE SHARE BY CLICKING » KEVIN MULLETT ASK ME ABOUT DIRECTOR OF VISIBILITY & SOCIAL MEDIA @KMULLETT bit.ly/aboutKM CENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY. marketsnare.com facebook.com/marketsnare TEXT “LIKE MARKETSNARE” TO 32665 twitter.com/marketsnare

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