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Published in: Business, Design
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  1. 1. IDENTITY Powered by | Ali Hadi INDENTITY
  2. 2. What is identity design? In most cases, identity design is based around the  visual devices  used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.
  3. 3. The identity or ‘image’ of a company is made up of many visual devices: IDENTITY IDENTITY
  4. 4. (The symbol of the entire identity & brand) A LOGO
  5. 5. Letterhead + business card + envelopes, etc. Stationery IDENTITY IDENTITY
  6. 6. Marketing Collateral Flyers, brochures, books, websites, etc.
  7. 7. Products sold and the packaging in which they come in Products & Packaging
  8. 8. Apparel Design Tangible clothing items that are worn by employees OR Promotional Team
  9. 9. Signage Interior & exterior design
  10. 10. Messages & Actions (Messages conveyed via indirect or direct modes of communication)
  11. 11. Other Communication (Audio, smell, touch, jingles, etc.)
  12. 12. Contact: