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Building Awesome Social Products
The document discusses principles for building successful social products. It notes that existing social networks like Facebook, Twitter, and LinkedIn have established social graphs and mindsets that are difficult to break. Successful social products leverage these existing social graphs rather than trying to rebuild new ones. They add value to users in ways that fit with platform norms. The document provides tips for social product developers, such as focusing on problems people solve socially and ensuring engagement is between people rather than with features.
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Building Awesome Social Products
- 1. Building Awesome SocialProducts!© image: flickr.com/ marfis7504, September 2011pj | pj@beingpractical.com | www.beingpractical.com
- 2. #1 Thereare Social Graphs around us!Facebook – Social networking for friends & family! Users with whom you have interacted in real life.Twitter – Loose connections; people you know or are acquaintances. Typically a celebrity; subject matter or domain expertise; known professionalLinkedIn – Professional & Business contactsContacts – People with whom you have/had conversationsAnd others….Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
- 3. #2 SocialPlatforms have Social Mindsets & Product NormsSocial Platforms – no matter how big, users have own strong mindsets. Can share status, updates, photos, videos with “known friends”.
- 4. SocialMindset – Informal, Between Friends, Close group communication
- 5. Followlike minded people, domain experts & celebrities
- 6. SocialMindset – Open Conversations & thoughts expected by followers
- 7. StrictlyBusiness & Professional
- 8. SocialMindset – Professional or Company updates; Industry news & views
- 9. PrivateCommunication Channel
- 10. SocialMindset – Communication with people you know or may not know.Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
- 11. #3 Itis extremely difficult to break such Mindsets Facebook has 750Mn+ users but not able to scale up Places; while 4SQ did
- 12. Questions(Polls) not making any impact.
- 13. Twitterhas 200Mn+ users, not able to find usability behind lists.
- 14. Usersadded people to lists; but not following them.
- 15. LinkedInhas 115Mn+ users
- 16. Struggledto find adoption for LinkedIn Answers – while Quora scaled.