The document discusses principles for building successful social products. It notes that existing social networks like Facebook, Twitter, and LinkedIn have established social graphs and mindsets that are difficult to break. Successful social products leverage these existing social graphs rather than trying to rebuild new ones. They add value to users in ways that fit with platform norms. The document provides tips for social product developers, such as focusing on problems people solve socially and ensuring engagement is between people rather than with features.
Want to build the next great product on lines of Facebook, Twitter, Quora and likes? Here are the 15 Steps towards Building a Great Product! #StartupKarma - shared for helping other startups! Follow me on Twitter @beingpractical or drop a note on pj (at) beingpractical.com
The biggest innovators of our times did not build a product looking at a problem or consumer pain. They looked at a industry with a radically different approach.
Problem solvers are Million dollar companies. Market creators are Billion dollar opportunities!
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
Lets face it. We like to take pictures of everything nowadays. How do you successfully use Instagram as a business to gain more followers, likes, and shares on Social Media? Here are 9 quick tips that will increase your Insta followers!
Want to build the next great product on lines of Facebook, Twitter, Quora and likes? Here are the 15 Steps towards Building a Great Product! #StartupKarma - shared for helping other startups! Follow me on Twitter @beingpractical or drop a note on pj (at) beingpractical.com
The biggest innovators of our times did not build a product looking at a problem or consumer pain. They looked at a industry with a radically different approach.
Problem solvers are Million dollar companies. Market creators are Billion dollar opportunities!
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
Lets face it. We like to take pictures of everything nowadays. How do you successfully use Instagram as a business to gain more followers, likes, and shares on Social Media? Here are 9 quick tips that will increase your Insta followers!
web designers constantly battle to acquire the top spot in web design industry. Though we cannot speak in numbers, recent blog listing posts is clear evidence of the huge difference in the head count of males and females in this industry.
Social Media: Fitting Social Media into your Marketing MixElement Three
In this session attendees will walk away with a long list of 'to-do's' on how you can begin integrating social media into your company's marketing efforts. We will dispel common myths and discuss in detail The Social Three - Social Marketing, Social Networking and Social Media.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
web designers constantly battle to acquire the top spot in web design industry. Though we cannot speak in numbers, recent blog listing posts is clear evidence of the huge difference in the head count of males and females in this industry.
Social Media: Fitting Social Media into your Marketing MixElement Three
In this session attendees will walk away with a long list of 'to-do's' on how you can begin integrating social media into your company's marketing efforts. We will dispel common myths and discuss in detail The Social Three - Social Marketing, Social Networking and Social Media.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Absolute Beginner's Guide to Social Media MarketingBarry Feldman
Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the absolute beginner.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.
Social Media Branding for Media Pros Presented to NATASMelodie Tao
The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:
- How to leverage your social media brand to generate more revenue.
- How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s brand.
- Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects interested in working with you before even meeting you.
Making Sense of Social Media for Pet Store RetailersLorri Ratzlaff
Here is a presentation I did for a specific group of pet store owners, offering information and advice to carry their social media marketing to the next level!
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
What works for you - Social Media and the Job SearchIllinois workNet
This presentation gives businesses tips on how to use social media to recruit new employees. It also addresses how job seekers can use social media to build a personal brand and find job openings on social media.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Growth framework and approach for Consumer Startups including metrics to focus on. Got feedback or suggestions, please share with pj@beingpractical.com.
Bollywood & Startups: Emotion, Drama, Tragedy and more. This is made just for fun. Keep focus on your startup, keep building your product. And have lots of fun while you do that.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
Increasing eCommerce & Online Transactions in IndiaP J
How Reserve Bank of India (RBI) can facilitate eCommerce and Online Transactions in India through Credit Cards, Debit Cards & Internet Banking. Does India Require its own Electronic Payment Processing Network?
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. #1 There are Social Graphs around us! Facebook – Social networking for friends & family! Users with whom you have interacted in real life. Twitter – Loose connections; people you know or are acquaintances. Typically a celebrity; subject matter or domain expertise; known professional LinkedIn – Professional & Business contacts Contacts – People with whom you have/had conversations And others…. Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
3.
4. Social Mindset – Informal, Between Friends, Close group communication
5. Follow like minded people, domain experts & celebrities
6. Social Mindset – Open Conversations & thoughts expected by followers
10. Social Mindset – Communication with people you know or may not know.Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
18. Struggling with keep continued engagement & adoption of Google+Because Social Mindsets & Product Norms are so difficult to break Products that leverage Social Graphs outside them become Successful! Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
19. #4 Some Perfect Examples of Social Products social graph on Facebook Social Gaming social graph on Facebook & Twitter Location based Check-ins social graph on Facebook & Twitter Asking Questions So how to get right approach for building such Social Products? Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
20. #5 The 6 Basic Principles of Building Social Products 1 Social Graphs are already established. Do not reinvent and try to build social graphs again from scratch on your product. 2 Social Graphs get built over a period of time. a. Over years - Users have made friends on Facebook; added professional contacts on LinkedIn or followed people over Twitter. b. It will take loads of time, effort & patience if you try to build them again. Google+ is attempting this – we can wait and watch. 3 Don’t build Social Products for sharing content & additional traffic. a. Most social products are built with this intention – sharing content & more traffic. b. Existing Social Graphs are powerful & already allow sharing of content to drive viral traffic. Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
21. #5 The 6 Basic Principles of Building Social Products 4 Build Social Products that add value to Users. While existing Social Graphs are established, users have a “Usage Mindset” about them. There are many tasks or products that can be built outside them which can add value to end users. 5 Don’t arbitrage value through your product. a. With social platforms like Facebook & Twitter – there is immense value in integrating directly. b. Don’t try to arbitrage this value – users (if B2C product) or merchants / publishers (if B2B product) will at some point of time realize this and abandon your product 6 Don’t build – But Leverage Social Graphs! Rome was not built in one day! And so is the case with Social Graphs. Leverage them. Choose the one that fits most with your product use case. Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
22. #6 Building your Perfect Social Product Leverage Existing Social Graphs in your Product! Social Gaming LocationCheck-ins Established Social Graphs Asking Questions Social Kiss Such integration makes Product Scale Up Virally a. Viral User Acquisitionb. Introduce your product to already existing social graphs! c. User activity generates updates for Social Graph, contextual marketing. Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
23. #7 Chicken & Egg problem: The First User’s Experience Every user who will join your Social Product – will have his own social graph First User of this Social Graph User User’s Social Graph Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
24. #7 Chicken & Egg problem: The First User’s Experience And every Social Graph will have its first user Social Products don’t have not one; but multiple first users! Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
25. #7 Chicken & Egg problem: The First User’s Experience What did the First User on these platforms / products think? Whom do I add as Friend? Who will see my wall-post? Who will read my Tweet? Whom should I follow? Who will answer my Question? Where should I check-in? Why should I Check-in? Should I play CityVille alone? How will my City grow? Solve the First User Problem – This makes or breaks your Social Product Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
26. #8 Validation Cycle for Social Products Take example of Quora - Validation is getting answers from people with best knowledge about it. The Question People with best knowledge about this Question Product Managers should define Validation Cycle and work towards reducing it! Have Patience. Validation will be slow and takes time in initial days of adoption. Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
27. #9 Application on Facebook v/s Destination a. Your product idea or concept or product use case should deliver real value. Not just a feature on Facebook. b. There are Social Graphs outside of Facebook that you want to explore. c. Facebook would want people to interact with people; not with applications. d. Product or Business case qualifies it to be a destination website outside Facebook – like a Quora or Foursquare. Remember of the Social Mindsets & Product Norms on Facebook. If your product requires to explore Social Graph and is outside the Social Norms of Facebook – it can be a destination! Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
28. #10 Key Questions before getting started a The task your product is planning to solve – do people do it in real world socially? Social Products are reflections of user behavior in real world. If people don’t do such task in real world – they will not do it on a Social Product as well. b Is it a feature on Facebook or Twitter or any Social Platform? Feature products don’t last. Identify if your product can be a feature on Facebook or Twitter. c If B2C product – Is there a value to do this task outside of Facebook? Check and check again on previous slide. Is your product idea meant to be a application or destination. d If B2B product – Is sharing & driving traffic to merchants / publishers key aim? Social platforms by default allow this. Make sure this is not your only value proposition to your clients. Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
29. #11 Things to keep in Mind! 1 People drive Social Platforms & Products. Not Features! Features are how you want users to drive your product. But it is always people who drive it! 2 Engagement should be People to People. People don’t login to Facebook everyday cause it is Facebook. It is cause their friends are there. 3 Don’t arbitrage on user value. Consumers (B2C) and Businesses (B2B) will eventually figure it out. Don’t do it in first place. 4 Don’t be Evil. People love their Friends & Social Circle / Connections than then love any product. Don’t mess with them. Don’t spam. Don’t be Evil. Building Awesome Social Products – PJ Read full blog post on www.beingpractical.com Copyright: beingpractical.com
30. Thank You! Follow me: on twitter.com/beingpractical Write to me: pj@beingpractical.com Note: All thoughts, concepts mentioned and views expressed are made in personal capacity. All brands mentioned here owned by respective owners. www.beingpractical.com pj@beingpractical.com