This document provides an overview of Lisa Du Bois Low's background and services. She has over 25 years of marketing experience in various industries and is currently a full-time professor. As a professor, she teaches digital and PR strategy courses and advises the Outpost Social Media Lab. The lab gives students hands-on experience and helps graduates gain a competitive edge. The document outlines basics of digital strategy, including building a website, search engine optimization, social media strategy, and using analytics tools. It emphasizes the importance of online reputation management and publishing new content.
How-To Skyrocket Website Traffic in 3 Simple StepsBrian Downard
Face it... most advice on getting website traffic falls short: That's why I want to share this simple 3-step strategy that you can use TODAY... that will skyrocket your website traffic!
20 Mistakes Events Make on Social Media and How to Fix ThemJulius Solaris
Do not make these mistakes again when planning and executing social media for your event.
Read the article here http://www.eventmanagerblog.com/social-media-mistakes
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
Social Media Communications SimplifiedKemp Edmonds
Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011.
Originally presented as an interactive seminar at BCIT on the 30th of November 2010.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
How-To Skyrocket Website Traffic in 3 Simple StepsBrian Downard
Face it... most advice on getting website traffic falls short: That's why I want to share this simple 3-step strategy that you can use TODAY... that will skyrocket your website traffic!
20 Mistakes Events Make on Social Media and How to Fix ThemJulius Solaris
Do not make these mistakes again when planning and executing social media for your event.
Read the article here http://www.eventmanagerblog.com/social-media-mistakes
This is a presentation that I gave to the press team of CIMA - Chartered Institute of Management Accountants. It covers some of the basics on online PR.
Social Media Communications SimplifiedKemp Edmonds
Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011.
Originally presented as an interactive seminar at BCIT on the 30th of November 2010.
Understanding Social Media Marketing | 30 Top Tips | Hammad SiddiquiHammad Siddiqui
Market for social media management tools grow over 100% to $970 million in 2016, from $389 million this year.
Companies that are still waiting to enter in the ever growing arena of social media will soon find alienated from the rest of the corporate sector
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
Social Media and Personal/Corporate BrandingBrian Vickery
This was a presentation meant to cover a broad audience interested in social media as well as personal and corporate branding and some of the available tools. Definitely a primer leading to great discussion
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
The social media technology industry has changed significantly over the last year and further significant developments will take place this year and in the years to come. In this presentation, Ian Cleary from RazorSocial.com explains how the landscape is changing and how this will affect your business.
You will also discover the tools that are leading the way and how they can be leveraged by your organisation for improved results from social media.
Background images on the slldes are courtesy of Shutterstock
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
8 Essential Types of Marketing Content (and how to use them)Gary DeAsi
Check out this presentation to learn 8 types of content every digital marketer should have in their toolbox, their pros and cons, what to use them for, and tips for maximizing results.
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
Social Media and Personal/Corporate BrandingBrian Vickery
This was a presentation meant to cover a broad audience interested in social media as well as personal and corporate branding and some of the available tools. Definitely a primer leading to great discussion
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
The social media technology industry has changed significantly over the last year and further significant developments will take place this year and in the years to come. In this presentation, Ian Cleary from RazorSocial.com explains how the landscape is changing and how this will affect your business.
You will also discover the tools that are leading the way and how they can be leveraged by your organisation for improved results from social media.
Background images on the slldes are courtesy of Shutterstock
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
#SSQLIVE Presentation - Online Social Media Advertising!Oliver Jenkins
Interested in learning about how the pro's use social networks to target adverts at their customers, generate leads, and convert sales? Here's your chance to find out the secrets other social media managers don't want to share!
MONSTERIZE YOUR MARKETING with The Social Sasquatch Social Media Training Workshops.
This presentation covers ‘Social Media Advertising 101’:
Developing an advertising strategy
Creating engaging content
Creating Facebook adverts
Creating Twitter adverts
Creating LinkedIn adverts
Optimising campaigns
Tracking engagement and conversions
8 Essential Types of Marketing Content (and how to use them)Gary DeAsi
Check out this presentation to learn 8 types of content every digital marketer should have in their toolbox, their pros and cons, what to use them for, and tips for maximizing results.
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
Social Media Basics I & II - Arkansas Society of CPAs PresentationAbbi Siler
This presentation was offered at the Arkansas Society of CPAs State Meeting on May 28, 2014. This information is tailored to the CPA professional looking to use social media to market their business.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
Techedge Solution for Procurement - One ViewTechedge Group
Techedge's Qlikview based solution for procurement offers a 360 view of the procurement organization. Spend Analysis, Process Performance, Supplier Risk and Rating (scorecard) are fully covered, enabling a strategic purchasing and sourcing strategy.
Social Media: best practice, insight and strategyGeorgina Brooke
A talk I gave around
1. How to create a good social media strategy
2. How to write good content for the difference channels
3. Central social media resources I manage to help others in the University network
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
Are We Getting Results? How to Track Your Nonprofit Social Media Efforts with...Julia Campbell
Effective social media marketing involves thoughtful measurement and analytics. This session will cover:
How to choose which metrics to track.
How and where to pull metrics from social media.
A brief review of popular analytics dashboards.
How to use a simple spreadsheet to manage tracking.
Benchmarking reports so you can see how you are doing compared to other nonprofits.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Erin Hallstrom-Erickson's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) covers who on a magazine or other publication is responsible for social media tasks, ways to automate social media management, ways editors can use social sites to be more productive.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Improve Campaigns Through Social Media Analysis [Infographic]StuartJDavidson.com
Social media marketing can be a highly effective tool for facilitating marketing practices. But if you’re not keeping track of your analytics and conducting useful social media analysis on a regular basis, then your efforts could be in vain.
Does one social media network deliver a significant amount of success towards your marketing metrics? Is one tactic or strategy exceptionally effective at converting visitors? Is the format, timing, delivery and management of your social messaging optimal?
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Using a hashtag can be the equivalent of playing digital Russian roulette. Is it safe to use them anymore?
Agency behind ______ campaign fired after social media disaster.
You can fill in the blank with any number of recent #disasters, but this an actual headline pulled from The Guardian in November. The agency who created #MyTaxis, a seemingly innocuous campaign created to encourage customer feedback about their experience riding in Victorian taxis (and counter Uber’s Australian stronghold) was fired just three days after it launched. We’ll look at why it went so wrong so quickly.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
“To be integrated is to feel secure, to feel connected.” The views and experi...
Building Your Digital Footprint
1. LISA DU BOIS LOW
Marketing, Digital & Emerging Media Communications Executive (25 Years)
Fulltime Professor (Third Year)
Industries:
High Tech Manufacturing
Inorganic Chemicals
Licensed Apparel
Higher Education
Small Business Owner
Education
BA Marketing, Finance Minor
MBA
2. PROFESSOR OF PRACTICE IN PUBLIC RELATIONS
Teach Graduate and Undergraduate Digital and PR Strategy Courses
PT Marketing/Branding for the College
Faculty Advisor of the Outpost Social Media Lab
3. State of the Art technology
One of the first in Higher Education
Student run
Gives graduates a competitive edge
Need help? We <3
community partners!
Email me at lisa.low@ttu.edu
THE OUTPOST SOCIAL MEDIA LAB
4. AKA Getting found on the internet
Digital
Social
Back-to-basics approach to creating and maintaining an online reputation
management strategy for brands AND individuals.
BUILDING A BASIC DIGITAL FOOTPRINT
5. According to BIA/Kelsey Group, 97% of online consumers research products and
services ONLINE before buying.
Every single business, every single artist, NPO, club, etc. needs some kind of basic
website.
Google listings are crowdsourced. Example Mc-Merket.
You need a single, credible source of basic information.
Infinite choices of website hosting and creation; CMS (if you can create a Word
document, you can create a web page!
Wix
Weebly
GoDaddy
Squarespace
Wordpress
FOUNDATION OF DIGITAL STRATEGY
6. All major search engines in the Western world get
their information from Google and Bing.
Google’s process of assigning weight and value to
individual factors when evaluating website and
social media content is called an algorithm.
It changes FREQUENTLY. In fact experts specialize in just
this facet of digital strategy.
Once you establish your SEO strategy, you need to
frequently check and update your keywords.
Algorithms aren’t just for Google:
Pandora & Spotify
Amazon
Target Coupons
THE GOOGLE DANCE
7. Indexing is just a scary word for how Google
and Bing are keeping track of websites.
Search engines “crawl” websites
periodically, take snapshots and index them.
This is important because you need to know
how entries are being stored in connection
with your brand.
Publishing new content is the primary
trigger for a new index (or you can request
one with Google Fetch.)
This is also called “cache.”
Dangerous because this is how outdated or
inaccurate information stays on the web for
awhile (and now you know!).
Combat negative information with new
information.
INDEXING
8. Words typed into a “search query” are
called keywords.
WHAT people are searching for with
regards to your business or service.
BTW what about typograpical errorz?
Your job as a digital strategist is to figure
out so you get found online!
KEYWORDS?!?!
9. An DMA is a methodical “outside in” look
at your digital and social media assets.
Google and Bing your brand.
Record what you find.
Audits should be conducted:
At least once per year (tie it to your goal and
strategy setting activities).
Before & after new campaigns.
Internally, you don’t need to pay an agency
(in fact, an intern can effectively handle this
task).
As frequently as once per month.
CHECK YOURSELF! STEP 1: DIGITAL MEDIA AUDIT
10. Delete unused accounts (or take them offline) or
make a concerted effort to have them deleted. You
remember … that Instagram account your intern
started last year? Yup.
You would not leave a mess in your brick and
mortar store. Don’t leave a mess on the internet.
Would you put up a new storefront for a special
event? Don’t do it on social. Hint: Facebook Events
are HOT right now.
Old and outdated information negatively impacts
your SEO rank.
STEP 2: CLEAN YOUR SOCIAL MEDIA HOUSE
11. Official Channels & Accounts
Review branding. Is each accurately representing
the brand?
Does each channel have accurate contact
information?
Is someone responsible for monitoring in-platform
messaging?
When was the last time something was posted?
How’s your cross-channel promotion?
Consider your commitment to social media, blogs
and online calendars. It’s ok to let it go ... these
accounts are a reflection of your brand. Minimize
this threat to your online reputation.
STEP 3: TIME FOR A REFRESH
12. The best digital strategists understand that
they must connect with their consumers are
on the channels THEY prefer.
If you can’t, then be honest.
Explain in your profile and in one or two posts
how to connect with you.
BE HONEST
13. Assemble some free and easy-to-use tools that will help you put your best foot
forward (and increase your digital footprint).
Google Analytics
Social Media In-Platform Analytics
Hootsuite (freemium)
Use this platform to manage all accounts, you’ll never lose access to an account again!
Google Trends
Klout
MOVING FORWARD
14. Google Analytics: Free and most widely used (google.com/analytics)
Signup for a free demo account.
Audience: This shows many things about the people coming to your site,
including where they're located geographically, how often they visit your site and
what devices and browsers they use to get there.
Acquisition: Here you'll find how people got to your site. You can track which
sites link to your page or keywords people search to find you.
Behavior: This tab gives you insight into specific pages on your site. It can help
answer questions about how people enter and exit your pages, as well as which
ones are most popular.
INSIDE OUT: GOOGLE ANALYTICS
15. Do:
Listen and engage on social media.
Publish basic content.
Measure and analyze results.
Be social! Show the human side of your brand/personality.
Be honest and transparent.
Know the rules of each platform.
Don’t:
Put a # on it (if you’re not going to listen and respond).
Delete or ignore negative comments.
Don’t ignore positive comments!
Link accounts (Twitter/Facebook/Pinterest) for automatic posts. Instagram is exception.
Try to be someone you’re not. Always align your digital/social strategy with your core
mission/vision/values.
SOCIAL MEDIA STRATEGY BASICS
16. Content isn’t hard y’all!
If you’d put it on a sign, in a brochure, news release, email, newsletter … repurpose
it online!
If you don’t have an editorial calendar, make one.
Remember, publishing new content is the single most effective way to impact
search rankings.
Identify key words and use them throughout the content (titles, body text, image
names, etc.).
Use free tools like Canva, Snappa, Piktochart, QUIZZR to create high-quality
multimedia content on a budget).
Live video streaming is highly effective on Twitter and Facebook … show behind -the-
scenes and teaser content (or just show people you’re human!)
THE “C” WORD
17. Social/Digital was never free, but now these
channels are mainstream and should be
treated as such.
Consider spending for high-quality content
and paid placement.
For example, Facebook is very inexpensive and
targeted.
Don’t leave it up to interns (without direction
and supervision).
Outsourcing digital and social media content
is a smart investment.
CONSIDER SPENDING
18. Come see us at The Outpost!
Connect with me:
lisa.low@ttu.edu
@ldlow (Twitter, Instagram, Pinterest, snapchat, Slideshare)
WANT TO LEARN MORE?