The document discusses how to effectively promote advocacy through online media such as Twitter, Facebook, and blogs. It provides tips for using each platform, such as tweeting multiple times to build a story around a cause and linking to content, writing personally about why a link matters on Facebook, and blogging about personal involvement with advocacy issues. The key message is that online media can spread advocacy efforts but must be used strategically and authentically to truly engage people.

1. PROMOTING ADVOCACY THROUGH ONLINE MEDIA Kevin Ray N. Chua www.kevinraychua.com Feb. 2, 2011

3. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua Filipinos are social people . Loves to share , sometimes responsible and sometimes not .

4. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua Most of us have our own advocacies like environmental protection to press freedom . From computer literacy to ending poverty .

5. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua In this SHARE ERA , how do we make use effectively of the online media? Don’t do it for the sake of having it if you’re not passionate at all.

6. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua The hours you spend on online media can ripple change .

9. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua TWITTER You are going to need a two to three tweets to interact, build your story, educate, and tweet the link. Be as personal as possible to your branding. Tweet what the cause means to you, ask your followers what they know about the cause, tweet interesting facts, then tweet the link. Most importantly, do not hit and run or it will come across as a curiosity piece. Shorten the link with a url shortener, such a bit.ly or Hootsuite . Be sure to leave 15 characters in the tweet with the link so it can be retweeted by your friends.

10. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua

13. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua FACEBOOK Copy the link and open your personal Facebook profile in a new browser. Under the “News Feed”, click on the “link” icon. The link icon looks like a tack holding a piece of paper upright. Paste the link into the box that opened up and click “Attach”. A picture from the site and the first few lines of the page’s text should appear. Click through the picture thumbnail options for an appropriate one. Most importantly, a second box opens up to “Say something about this link…”. Write a short note about what the link means to you personally. Click the blue “share” button to send the update into your friend’s news feed.

14. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua

17. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua BLOGGER Be personally involved, trust your audience and make sure that your audience knows these are your feelings. Pull from all the resources you have in front of you. You are an advocate with a passion. The story of your connection to the cause is going to have more power than an informational analysis. If you have questions yourself, you will quickly get an answer if you call up the organization and ask for their media relations department. They will most likely email you what you need.

18. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua

21. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua Online media alone is not enough . How you use it will always matter .

22. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua Keep in mind, your strategy is your heart .

23. www.kevinraychua.com facebook.com/kevinraychua | twitter.com/kevinraychua Daghang Salamat Ug Maayong Hapon! :D