Cirrus ABS, in partnership with Element Three, presented it’s Social Media: Integrating As Part of Your Marketing Mix, seminar in Indianapolis on July 21st. This is the third in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific Social Media Optimization (SMO) action items to help you enhance the effectiveness of your internet marketing efforts.
PSAYDN Annual Retreat 2013
New Trends in OST: Badging, Social Media and the Maker Movement
Connecting Programs and Families
Learn about some of the newest trends making an impact in the out of school time field.
Understanding Social Media for Connecting Programs
and Families.
Have the power to leverage the internet to reach clients more effectively.
Marketing, Prospective Clients,
Creating a Sense of Community,
Improving Communication,
Eye on the Competition.
Heather Oxenford, LifeSpan Childcare
Your economic development organization has a Twitter account.
Is that enough? Find out how your efforts can produce…
RESULTS!
In this brief but informative webinar, your host, Derek Pillie, Cirrus ABS LEDO Suite Project Manager, will introduce the world of social media and how your economic development organization can harness its power to produce positive results. You’ll learn answer to important questions like…
How important is it to have legions of followers?
How can you determine if your social media connections are actually interacting with your content?
What steps can you take to transform social media activity into project leads?
The topics:
• Basic social media terms and concepts “What do I need to know?”
• How to automate and analyze your social media efforts “What tools do I need to use?”
• Which data relates to your specific activity “What does the data mean?”
• Using data to make strategic communications decisions “How do I use this data?”
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Presentation February 18, 2010
Arlington Economic Development and SCORE
Social media buzz is everywhere in the consumer and business press. Are you being left behind or wisely avoiding a time wasting fad? This seminar will help you look at Social Media as any other marketing tactic and its applicability (or not) in your marketing plan.
PSAYDN Annual Retreat 2013
New Trends in OST: Badging, Social Media and the Maker Movement
Connecting Programs and Families
Learn about some of the newest trends making an impact in the out of school time field.
Understanding Social Media for Connecting Programs
and Families.
Have the power to leverage the internet to reach clients more effectively.
Marketing, Prospective Clients,
Creating a Sense of Community,
Improving Communication,
Eye on the Competition.
Heather Oxenford, LifeSpan Childcare
Your economic development organization has a Twitter account.
Is that enough? Find out how your efforts can produce…
RESULTS!
In this brief but informative webinar, your host, Derek Pillie, Cirrus ABS LEDO Suite Project Manager, will introduce the world of social media and how your economic development organization can harness its power to produce positive results. You’ll learn answer to important questions like…
How important is it to have legions of followers?
How can you determine if your social media connections are actually interacting with your content?
What steps can you take to transform social media activity into project leads?
The topics:
• Basic social media terms and concepts “What do I need to know?”
• How to automate and analyze your social media efforts “What tools do I need to use?”
• Which data relates to your specific activity “What does the data mean?”
• Using data to make strategic communications decisions “How do I use this data?”
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Presentation February 18, 2010
Arlington Economic Development and SCORE
Social media buzz is everywhere in the consumer and business press. Are you being left behind or wisely avoiding a time wasting fad? This seminar will help you look at Social Media as any other marketing tactic and its applicability (or not) in your marketing plan.
PR is now Social PR - Strategic Social Media is Highly Integrated Blend of PR...Giselle Bisson
Social media is the center of your communications universe, the hub of your wheel. Prepared by social media and social PR strategist and consultant and blogger, Giselle Bisson, http://www.visibilityshift.com
Social Media Marketing For Software Authors2Checkout
The presentation was held by Adriana Iordan, Web Marketing Manager at Avangate during the Software Industry Conference 2009, in Boston, USA. It contains advice regarding social media for software authors.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Developing Engaging Brand Content for Social Media sitesManou Molosa
The quickest way to turn people away from your branding efforts on social media is to come across as overtly pitching your product or service. If consumers sense you are interacting with them only to sell them a product, your social media branding efforts will be deemed irrelevant–or worse, you may create an irreparable damage your brand’s reputation. Find out how to craft content for social media sites that attract and engages consumers around the brand.
Schipul gal JJ Lassberg walks Tendenci users through the what, why and how of the product. What is that crazy thing called Tendenci? Why was it developed the way it was? How can it help you manage your site? Check out this presentation for answers!!
Using Social Media - Building RelationshipsLeesa Watego
Slides for the First Nations Australia Writers Network 2nd National Workshop. In this workshop we focus on Indigenous authors, writers and storytellers building relationships with their audience using social media
While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media.
This session will explore how institutions should approach the use of social media such as Twitter, Facebook, and blogs, and participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
Google Analytics is a free tool, so all I need to do is put some code on my website and it’ll magically work, right? Not so fast!
While Google Analytics is enterprise class software, there are some initial configuration changes that you need to make in order to maximize the insights you receive from your website. In this session, we will explore filtering website traffic, segmenting visits, properly tracking all traffic to your site (think display and social media), configuring goals, site search and much more. A must-attend session if you want to get actionable insights for your website!
Setting up your social media marketing resources effectively is crucial before launch. Learning on the fly is perfectly normal, but realising that your materials, profiles or software aren’t up to scratch after addressing the marketplace is unacceptable.
WaterFurnace International Online Marketing Case StudyCirrus ABS
Tim Litton, Director of Marketing for WaterFurnace International, Inc., presents an online marketing case study of how they effectively used technology to market geothermal systems.
PR is now Social PR - Strategic Social Media is Highly Integrated Blend of PR...Giselle Bisson
Social media is the center of your communications universe, the hub of your wheel. Prepared by social media and social PR strategist and consultant and blogger, Giselle Bisson, http://www.visibilityshift.com
Social Media Marketing For Software Authors2Checkout
The presentation was held by Adriana Iordan, Web Marketing Manager at Avangate during the Software Industry Conference 2009, in Boston, USA. It contains advice regarding social media for software authors.
Developing an online fundraising campaign takes time to plan correctly, and must include essential social and planning features. This presentation outlines essential elements of a social media campaign, and uses the Tweetsgiving 2009 as the case study.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Content, when done well, can be the fuel that powers your social media. In this presentation, learn how to broaden your reach and engage your core audiences with proven, compelling content for your social media channels. Learn how to create shareable brand content with the potential to go viral – and master the latest social media networks and techniques.
Developing Engaging Brand Content for Social Media sitesManou Molosa
The quickest way to turn people away from your branding efforts on social media is to come across as overtly pitching your product or service. If consumers sense you are interacting with them only to sell them a product, your social media branding efforts will be deemed irrelevant–or worse, you may create an irreparable damage your brand’s reputation. Find out how to craft content for social media sites that attract and engages consumers around the brand.
Schipul gal JJ Lassberg walks Tendenci users through the what, why and how of the product. What is that crazy thing called Tendenci? Why was it developed the way it was? How can it help you manage your site? Check out this presentation for answers!!
Using Social Media - Building RelationshipsLeesa Watego
Slides for the First Nations Australia Writers Network 2nd National Workshop. In this workshop we focus on Indigenous authors, writers and storytellers building relationships with their audience using social media
While the use of social media tools is now recognised as an important medium to communicate with our audience, many institutions are still in the dark as to how best to use these tools to support recruitment, build brand and reputation, and facilitate better internal communications. There are pockets of good practice out there, but also dismal failures due to the lack of understanding of the nature and premise of social media.
This session will explore how institutions should approach the use of social media such as Twitter, Facebook, and blogs, and participants will have the opportunity to develop guidelines on using social media for their areas of work. There will also be opportunity to discuss how best to respond to negative comments and how to deal with awkward postings.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
Google Analytics is a free tool, so all I need to do is put some code on my website and it’ll magically work, right? Not so fast!
While Google Analytics is enterprise class software, there are some initial configuration changes that you need to make in order to maximize the insights you receive from your website. In this session, we will explore filtering website traffic, segmenting visits, properly tracking all traffic to your site (think display and social media), configuring goals, site search and much more. A must-attend session if you want to get actionable insights for your website!
Setting up your social media marketing resources effectively is crucial before launch. Learning on the fly is perfectly normal, but realising that your materials, profiles or software aren’t up to scratch after addressing the marketplace is unacceptable.
WaterFurnace International Online Marketing Case StudyCirrus ABS
Tim Litton, Director of Marketing for WaterFurnace International, Inc., presents an online marketing case study of how they effectively used technology to market geothermal systems.
Social Media Optimization & the “Social Three” Cirrus ABS
Social Media Optimization & the “Social Three”: Presented by Kevin Mullett (@kmullett) for Cirrus ABS on Sept. 28th 2010 at the NIIC in Fort Wayne Indiana.
http://www.cirrusabs.com, http://www.twitter.com/cirrusabs, http://www.facebook.com/cirrusabs, http://www.youtube.com/user/cirrusabs, http://www.linkedin.com/compaines/cirrus-abs, by email: mailto:info@cirrusabs.com or by phone: 1.877.817.4442.
Social Media Marketing implementation in HPCL- A SuggestionPrateek Singh
IMPORTANT: DOWNLOAD AND VIEW
A suggestion on how to go about crafting and implementing the social media marketing strategy for HPCL, done by me as an intern there.
Do you feel as though you are forever playing catch up to your competition? What do they know that you don't?
We live in a time where technology is advancing at an exponential rate. A few years ago 3d television was a dream.
Here in Australia where your competition has not yet caught on to the potential of Social Media. The US has understood it for years, just look at the Barack Obama presidential campaign.
Do you have what it takes to get ahead of the pack?
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Join SalesFUSION for an in-depth look at the trends driving the use of Social Media in b2b marketing and lead generation. Explore how companies are putting social media networks to use for their demand generation efforts, resulting in higher inbound lead flow.
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
Learn social media marketing workshop in Mumbai: These are highlights of the social media workshop event conducted in Mumbai by our award winning digital marketing CEO, Mr.Ananth V.
You can get an idea and brief introduction of what was discussed in these slides:
Some core topics:
- What is Social media marketing
- What is social media marketing ROI
- What is a BRAND: From the Consumers point of view
- Impact of BRAND in real-time conversations
- How to approach consumers as a BRAND in today's fast paced world
- Facebook Marketing and Facebook ADS - Hands-on experience
- Creating a LIVE Facebook ad using its core features: Hands-on experience
- What are Facebook Bluetooth beacons and how can participants use it across different industries
- Using Twitter - Hands-on experience
- Gamification: Process, tools, strategies and techniques
- Gamification ideas from the perspective of the participants industries
- Case study examples across Hotel, Retail, Travel for ROI generation and Actual issues faced by participants across their industries and a look into the same to create IMPACT using Social media marketing
- Foursquare and few other apps and their case study scenarios: How to use geo targeted campaigns today across industries!
- Facebook insights, Google analytics, Twitter metrics - Brief intro
- Brief look into what is Instagram, Pinterest, LinkedIn and approaching them not as a User but as an Organization!
- Detailed Valuable feedback to participants with respect to their industry related queries and marketing strategies and approach
- Q & A
www.ananthv.com
(These are merely highlights from the LIVE Social media marketing workshop)
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
Online and Offline Marketing: How To Connect the Dots - Fort Wayne Social Med...Cirrus ABS
This keynote presentation by Kevin Mullett, Director of Visibility and Social Media for Cirrus ABS, highlights the importance of connecting the dots with your online and offline marketing efforts.
Kevin discusses how to leverage offline marketing activities for online conversion, and how to maximize online relationship building for offline lead generation.
This presentation was made to Greater Fort Wayne, Inc.'s Social Media Summit on August 14, 2013.
Make It Easy for Travelers to Connect and Select You - IN OH Tourism ConferenceCirrus ABS
Kevin Mullett presents at the Indiana Ohio Regional Tourism Conference.
Many businesses unknowingly place barriers between themselves and the very travelers they are trying to reach and connect with. Others are unaware of key factors that cause potential customers to go elsewhere.
In this session we will look at actual examples of changes that can have a huge impact on your social media, mobile, and online marketing effectiveness. We will discuss actions you can take to maximize those that connect and select your business from pre-trip planning through the duration of their stay. And while we are at it, we will toss in ideas for making sure their friends and followers here all about you.
Social Media Failures and How to Avoid Them - AllFacebook SFCirrus ABS
Our own Kevin Mullett presents at the 2012 AllFacebook Marketing Conference in San Francisco.
==========
The success or failure of your online marketing and social media strategy rests in correct execution. And while we may have some success despite obvious mistakes, or when flying by the seat of our pants, we have to ask what are we leaving on the table. These small missing factors have a huge impact on the value and return from any campaign. How could we get more for roughly the same effort? What mistakes are leading to false proclamation that social can't work in your business, industry, or field? It's time for a second set of eyes and input. This session will highlight real world examples of social media usage that failed to connect the dots, and will provide minor adjustments that would have resulted in exponential results.
QR Codes are a potential technique, and like all techniques, they only work as well as the strategy and implementation behind the use. In this presentation we look at what QR Codes can do and how we might use them effectively.
QR Codes are not a 100% strategy. In other words they should be used to attract the percentage of people who are attracted to them and have the means and knowledge to do so. Expecting QR Codes to magically produce results exceeding those of all other forms of marketing is unrealistic.
Presented by Kevin Mullett, Director of Product Development for Cirrus ABS for NITA (Networking Information Technology Association)
NetCentered Seminar with Matt Nickols, Cirrus ABS CEO January 2012Cirrus ABS
NetCentered Marketing is Cirrus ABS' proprietary strategy for tying all your marketing efforts together – Internet-based and traditional – to best achieve your business goals. It also provides for the most thorough and accurate assessment of your marketing effectiveness. With NetCentered Marketing, you can, for instance, target ideal prospects and measure prospect-to-customer conversions with unprecedented accuracy. Other marketing strategies exist. But we believe – and our hundreds of clients will attest – that our NetCentered Marketing approach is the surest way to succeed online.
http://www.cirrusabs.com/services.aspx/netcentered-business-strategy
Google Plus Pages for Brands and Businesses: What Now? What Next? - webinarCirrus ABS
Webinar - Google Plus Pages for brands and businesses, marketers, and social media geeks. Discussing creation, optimization, engagement, connections, and more.
presented by Kevin Mullett for Cirrus ABS
Using Social Media to Reach New & Existing CustomersCirrus ABS
Using social media to reach your new and existing customers presentation by Kevin Mullett for the Alliance Open House comics and game retailers in Fort Wayne Indiana.
Steve Franks, Director of Programs at the Northeast Indiana Innovation Center, gives a presentation about tools companies can use to manage new innovation within their company.
Growing & Supporting Your Dealer/Distributor NetworkCirrus ABS
Mark Burke, COO of Cirrus ABS, presents information on how to use marketing concepts and new technology to quickly and efficiently promote products from a central point to and through a geographically distributed dealer network.
Is Your Online Reputation Crap, Nonexistent, or Under Control? - Blog Indiana Cirrus ABS
Is Your Online Reputation Crap, Nonexistent, or Under Control? // Presented by Kevin Mullett (@kmullett) for Blog Indiana aka #BIN2011 on August 11th, 2011.
If you found value in this presentation please comment on it and use the link below to tweet some of your favorite quotes.
Search Engine Optimization, Let’s Get Visible - Fort Wayne ChamberCirrus ABS
A Fort Wayne Chamber Academy seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on August 3rd in Fort Wayne Indiana.
How To Measure Your Online Marketing - Fort Wayne ChamberCirrus ABS
How To Measure Your Online Marketing: A Lunch ‘n Learn seminar presented by Kevin Mullett (@kmullett) for The Greater Fort Wayne Chamber Of Commerce on July 20th in Fort Wayne Indiana.
This is a updated but shortened version of our Cirrus ABS presentation on Measuring Marketing.
SEO for Visibility, Action, & Conversion 2011Cirrus ABS
SEO for Visibility, Action & Conversion (2011): An updated SEO presentation to include information about Google Mayday, Google Panda, Bing Business Portal & other changes. Presented by Kevin Mullett for Cirrus ABS on April 14th 2011 at the Norhteast Indiana Innovation Center in Fort Wayne Indiana.
11 action steps to better SEO with information on organic SEO, how social media works with SEO, online reputation management, click through, improving visibility in search, and much more.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Indianapolis Social Media Seminar: Integrating As Part of Your Marketing Mix
1. SOCIAL MEDIA:
INTEGRATING AS PART OF YOUR MARKETING MIX
A summer seminar series. Part 3 of 4.
Powered by Cirrus ABS and Element Three
DISCOVERELEMENTTHREE.COM & CIRRUSABS.COM
2. OBJECTIVES FOR TODAY
What is social media and where should it be used?
How do I use the different tools available to me?
How do I know if I should be engaging in social media?
How will social media help my business?
Slides will be made available to you after the event.
3. SMO // THE “SOCIAL THREE”
social media
take the social out of it and it is good old fashion media
social networking
business and personal networking, just online
social marketing
marketing by any other name would spend as sweet
7. SMO // VISIBILITY VIA PREFERRED MEDIA
preferred media not singular media
specialty and niche social services
the year of talking to your audience
where they are
8. SMO // FOR MY BUSINESS?
how can social media help your business?
visibility / brand awareness
customer feedback (in real-time)
traffic/backlinks (to pages or our site)
to encourage page or site indexing
likability factor (or not)
“All things being equal, people want to do business with their
friends. All things being not quite so equal, people STILL want to
do business with their friends” – Jeffrey Gitomer
promoting knowledge experts
9. SMO // WHERE’S THE INTENT?
tv
dm (direct mail)
radio
newspaper
print (brochures/ads)
email marketing
social
SEO
search marketing
tradeshows
sponsorships (nascar etc.)
yellow pages (not shown)
10. SMO // ACTION 1
develop your elevator pitch
optimize your “what we do” paragraph
then adapt it to fit in various profile areas.
(160 characters in twitter for example)
photos for personal accounts, logos for
businesses
(generally speaking. in some instances you want to use photos)
11. SMO // YOU HAVE TO TELL SOMEONE
six months of being found versus one day of being
promoted socially.
12. SMO // ACTION 2A
grab your brand
mass id check with namechk.com
13. SMO // ACTION 2B
centralize your brand id’s
mass id listing (with a facebook app) dandyid.org
14. SMO // ACTION 2C
increase your brand visibility
social visibility mybloglog.com
15. SMO // ACTION 2D
network your brand
join some groups on ning.com & linkedin.com
16. SMO // YES VIRGINIA THEY ARE BACKLINKS
why do we want backlinks?
visibility / brand recognition
traffic generation / linkbait
(to pages or our site)
to encourage page or site indexing
increase page rank / authority to impact SERPs
because someone told you to get them
17. SMO // SOCIAL ACTIVITY OPTIMIZATION
optimize your efforts
schedule activity during peak times
use tools to consolidate accounts
18. SMO // SOCIAL TEAM OPTIMIZATION
further optimize by
delegating responsibility & automate (w/caution)
monitor keywords & brands
19. SMO // I’VE NOTHING TO SAY & NO ONE CARES
we hear it all the time. i don’t have anything to say & no one
would care anyway. how do i attract followers / fans.
friendly & upbeat
avoid sensitive issues
be helpful
listen first
engaging & funny
20. SMO // ACTION 3
posting tips
use keywords & keyword phrases sparingly
keywords should be relevant to subject
avoid spammy words
(make money, MLM, work from home, get rich…)
avoid hyperbole
look informative
appear conversational
21. SMO // WHERE ARE YOU SENDING THEM?
what is your goal?
will your site or fanpage support conversion
which are they more likely to visit daily
are you sending them to just another link
22. SMO // ACTION 4A
facebook pages, the many flavors
community pages new
*groups are different
*profiles are for people
create a fan page
or on the right side look for
23. SMO // ACTION 4B
select the category & follow the steps
now complete your profile & promote it
once you get 25 followers get your vanity URL
24. SMO // FACEBOOK TAKES OVER THE WEB
visible to their friends timeline (a recommendation)
Simple code to add the like button
Backend code to add site name and attributes
25. SMO // ACTION 5
setup a bit.ly URL shortener account
(30+ other url-shorteners, but bit.ly is trusted & widely used)
26. SMO // ADVERTISING AT A MATINEE PRICE
facebook
low ppc (pay per click) rates (compared to Google)
CPM (cost per impression) option available
excellent capabilities for ideal client targeting
27. SMO // ACTION 6
http://www.facebook.com/advertising
or click
28. SMO // ACTION 7A
setup google profiles for you & your business
google.com/profiles
29. SMO // ACTION 7B
verify your google profile name via google knol
name verification steps by search engine roundtable
30. SMO // ACTION 7C
setup google buzz
(warning: can’t be undone without losing google profile)
31. SMO // WHAT HAPPENED?
measuring traffic, engagement, reach…
32. SMO // ACTION 8
check google analytics or server logs for:
bounce rates, time on site, pages visited, conversion
pages, confirmation pages (setup advanced filters &
funnels)
monitor contacts, calls, lead sources
rank checker: firefox add-on
bit.ly analytics
33. SMO // GOOD, BETTER, BEST APPROACH
• good = know where your competition is, start there, start
small, but start
• better = watch alerts & filters, hashtags jump in when
you can offer help
• best = be an active & responsive participant with custom
posts
be willing to pay professionals
for assistance & advice.
34. WE'LL HELP YOU MASTER INTERNET MARKETING
These days it’s more important than ever for
you to reach new prospects, satisfy
customers, find new efficiencies, and grow
your business. The Web's the way to do it.
We can help.
36. SMO // ACTION 2A: EXTRA CREDIT
grab your brand
other mass id checking tools
http://usernamez.com/ free
http://claimid.com/ free
http://knowem.com/ $
http://claim.io/ $
Editor's Notes
Social Media: Integrating as Part of Your Marketing Mix.Presented by Kevin Mullett (@kmullett)from Cirrus ABS in partnership with Element Three on July 21st2010. Indianapolis, Indiana Contact:http://www.discoverelementthree.com or http://www.cirrusabs.com
Objectives for today's Indianapolis Social Media seminar. What is social media and where should it be used? How do I use the different tools available to me? How do I know if I should be engaging in social media? How will social media help my business?
You are here to find out about socialmedia and social media optimization, but let’s start by actually talking about what I call the “social three”. Why? Because people use these terms interchangeably, when they are not in fact interchangeable. If you think about it we could just remove the “social” moniker off all of these and we would have good old fashion traditional media, networking, and marketing methods. Today we will discuss various aspects of the social sphere and social media optimization. Now the information I present today, much like search engine optimization information, will have a limited shelf life. A scant 6 years ago Facebook was created in a dorm room and now has more users than the population of the United States. A year ago many of you had no idea what Twitter was, now it has gone mainstream and is in countless TV commercials. I could waste the entirety of this seminar just talking about the rise and fall of various social services, percentage of market share, types of people who use each, etc. Instead I am going to breeze by some of those items at a high level, so I can spend more time giving you social marketing tips that will help your business.
First up we have social media which represents the tools we use for building followers, friendships, & contacts. Tools like twitter, facebook, linkedin, youtube, friendfeed, Buzz, foursquare, ning, to name only a fraction of the available services. Each have strengths and weaknesses and each need to be evaluated so we can put our time into the ones that will reap the largest ROI. I have both online and offline media tools represented because they are all just visibility tools.
Social networking is the day to day interaction we have with contacts built using the various social media tools/services, in other words the “social” part. It is no different then when you attend a party, that you might otherwise pass on, in order to touch base with clients or potential clients. Now some might also toss in social networks, but let’s not make things confusing. Each tool has the potential to reach a percentage of your ideal market segment, group, individuals, or demographic. This is also to extend and optimize your circle of influence.
Social marketing is the subtle, or not so subtle, use of one or more online tool to promote your business to the network you have established. Again no different than reminding those people you meet at parties, “hey I build killer websites, you should have me do one for you”. Over simplified? Maybe, but the real reason we’re here is to learn how to put this all into motion. We want to avoid the Me Monster. (me monster by Brian Regan)
Ok now that you know what the Social Three are, how do we apply it? Which social services should we use. Do we really have to participate in social media at all? If you have not been already, this will be the year you are inundated with people telling you to get into social media, and I will be among those asking you to take a look at it, but I want to explain some factors to consider before deciding where to put your money and efforts in 2010. I also want to show you a bit about how social media is affecting SEO and as importantly how it is not. We are also going to discuss social media optimization (SMO). As we have heard from many clients, the chief concern is how do you get a return for the time invested.As I have been prone to repeat , this will be the year of talking to your audience in their preferred medium, that is to say those they pay attention to, not the ones you wish to participate in. In a down economy we are not afforded the opportunity to be steadfast in our ideals.
What we really want to know is how to use social media as a means of; winning new business, enhancing customer service, providing offers and notifications, press releases and general promotion, manage our brand and reputation, awareness of our industry, promoting our knowledge experts, and keeping tabs on the competition.
Right now, you need to be going where the traffic is or more pointently, where you can be visible. And while being visible is great, if efforts are put into areas where there is no intent for action it will be wasted time, money, and effort. Keep in mind too, that this is not a singular action. Social media campaigns are just another part of a NetCentered marketing approach. We will talk more about that later.Just who or what do we want to be visible too? The obvious answer is people who would like to use our product or service. The not so obvious answer is search engines. We want to make sure we are out where they are actively crawling.
SMO // action 1: It is time to take some action. As I promised you are going to leave with things you can directly do. Let’s start with a few simple steps. This presentation is filled with items you can go do, today, that can have a positive impact on your business.Let’s develop a unified elevator pitch for social profiles. Be specific about what you really do, who you really are as an organization. Each of the various social services will have a different length for the bio or information area. This means you need to first come up with a long and short version and tweak it for each individual service. Try to be consistent however as it should be the right message every time. It is also good to have a unified logo or picture you use across the various social services so friends from other services will know it is you. Now that of course is a very general statement and will not fit in all situations. Generally speaking you want to use photos for personal profiles and logos for businesses.
It would seem obvious, but many businesses simply don’t take advantage of the exposure they could have. We get busy just like you, and occasionally miss some opportunities. The key is to develop a structure that supports getting the word out to minimize those lost opportunities. Here we see two pictures added to my personal flickr photo sharing account. The first was uploaded on Feb 28th 2010, while second one has been there since May 6th 2009. How did the first one, which is arguably no more intriguing, earn so much traffic in one day? Because I told someone. Adding that picture to one social site, Stumbleupon, made people aware. It created a backlink to my picture and people followed that link.
SMO // action 2a: Use a service like namechk.com to go grab your brands social id’s. I think it is wise for both branding reasons, and for online marketing presence to grab them. If you have an intern, this would be a great task to set them out on. Which ones are important? Which ones don’t you want a competitor or squatter to have? While the backlink value for many is not high, the fact that search engines are constantly crawling these networks is worth noting. This is especially important while the crawl rate on your website is low. Posting links to some of these networks, like ning.com or mybloglog.com where the search engines already spend a significant amount of time, can lead to pages being indexed in under an hour and subsequently lead to radical improvement in new pages being indexed on your site.
SMO // action 2b: Now use dandyid.org to store your social id’s in one spot. Not only does it have the most popular social media services but it also has a facebook application so you can display your social accounts on your facebook profile. You can even use the provided code to embed it on a website. There are many. http://www.retaggr.com/ is another type.
SMO // action 2c: Now lets shoot for some social visibility. This concepts takes content you post via your website, twitter, facebook, linkedin, delicious and posts it on other services where others are spending time and where the search engines are crawling. Each unique URL on each service is a page that Google could choose to serve up in a SERP (Search Engine Results Page).
SMO // action 2d: Last but certainly not least lets go sign up for groups on the ning network and through our personal linkedin accounts. As you can see in this example we were able to promote our Fort Wayne Social Media Seminar on one of the groups we belong to on ning. This page was crawled within hours by google and ranked on page one for many terms within one day.Recent changes in the ning network pricing structure could destroy these groups. ($3, $20, $50 plans)
These social posts have unique URL’s and count as backslinks! (nofollow) Someonetold you that hundreds or thousands of backlinks were the key to SEO nirvana right? Well to be sure, backlinks are important, as it was one of the founding factors Google was based on. My example about the picture in the previous slide would also stand to prove that putting links out in the public eye can produce a traffic boost as well. And yet we have the knowledge that there are over 200 criteria that Google uses to determine rank. Furthermore I have seen sites that have been active for years with tens of thousands backlinks still not rank well because they do not sufficiently cover other ranking factors. Either way, we want to put our links out there for both visibility to real people and to search engines. We want them both to come visit. That isn’t bad, it’s called promotion.
This is where people normally suffer paralysis by analysis. I can hear the questions forming in your heads right now. How can we make this work for our organization? Won’t this take a huge chunk out of our day? The answer is not unlike any large project. We need to make plans, prioritize our goals, delegate responsibility to those who can do the job, optimize our efforts by using the right tools, and get organized. Although it can be very different for specific markets, by and large, we see internet activity run a normal cycle. People slowly ramp up in the morning, are very active during the lunch hour, then wind down till after supper. We can minimize our time commitment by first prioritizing when we post and interact. We can further maximize our time by using tools like tweetdeck or post once services to spread the news one time and have it appear on many services. Thought should be given to the message going out and the target service. This is at the root of social media activity and participation optimization.
There are many tools we can use to automatically post for us on a schedule like hootsuite, or based on individual blog postings via twitterfeed and RSS feeds. These types of services must be weighed against potentially coming across as unauthentic. We can also use tools like selective tweets to post to both twitter and facebook while on using mobile devices or going the other way, facebook to twitter with “facebook to twitter” app.
One of the most common things I hear from companies for both their websites and their social efforts is that they have nothing to say, and no one would care anyway. We can get past that by remembering some simple suggestions. Be friendly and upbeat. Avoid issues that are hot buttons. Be helpful and listen first. Don’t be a comedian but be light hearted and engaging. We also encourage you to use RSS feeds and Google Alerts as additional ways to find good material you can comment on. It should go without saying, don’t copy other peoples articles. Instead, pull a snippet and summarize what that article means to your clients or business and include a link to the original article.
SMO // action 3: A sure fire way to lose followers or Facebook friends is to stuff your timeline with keywords or spammy words. Go ahead and include keywords, but do not treat them as a focus. First and foremost you want to sound like you are presenting information or participating in a conversation. Do use keywords and industry terms though so followers looking for information on the subject can find you, and so the search engines can include your posts in the real time search results.
Now once you have their attention, we need to plan where we want to send them. A simplistic few is you are either going to send them back to your website for additional information or to your Facebook fan page where you may be more opt to develop an ongoing relationship by continuously showing up in their timeline. Let’s again think of where people spend their time. They are already spending it on Facebook, not on your website. The goal is conversion, not visits.It helps if you established goals for your social media campaign. How can you optimize efforts if you don’t know the goal? If you say the purpose is simply to drive traffic you may be disappointed depending on the efforts you put in and the type of business you are in. Instead we need to also look at client interactions, brand awareness, and referral business.
SMO // action 4a: How many in here have a Facebook page? Formally “fan pages”. How many in here have Facebook accounts? What throws a lot of people off is the fact that you need to have a profile first so you can create a fan page. Visit (http://www.facebook.com/pages/create.php) to start the page creation process. Once you have the page setup you can also add other people, who have Facebook accounts, as admins. At the recent f8 conference Facebook released some changes which included turning companies, schools, likes, and interests into “community pages”.
SMO // action 4b: The process of completing your Facebook page will involve filling out various fields, inputting that “who we are” copy I mentioned, customization and promotion. The customization and promotion part can be extensive. You can even use what is called FBML (Facebook Markup Language) to create custom tabs, etc. That is a whole seminar by itself. Simpler items like setting up automatic RSS feeds from your website, posting to twitter when posting on Facebook, and associating your bit.ly url-shortening account with Facebook are easy to setup.To keep things really simple for the purpose of this seminar, let’s just make sure to put good content on the fan page and tell people you have a Facebook page so they can connect. Also worth noting is that you can get a vanity URL (http://www.facebook.com/username/) once you have 25 fans. Our vanity url looks like this http://www.facebook.com/cirrusabs. Oh. We would love for you to become a fan.
At the f8 conference, Facebook also released The Open Graph Protocol, which essentially allows all websites to tie in with Facebook. This is exciting because the visitors of your site have the potential to “like” your site or individual pages of content and thus show it to their friends in the Facebook timeline. Read more about the Open Graph protocol. (http://developers.facebook.com/docs/opengraph)
SMO // action 5: Since we have mentioned it several times so far, and since most of the social services or social clients have a bit.ly tie in, I would suggest signing up for anaccount. This way you will have another way of checking traffic sources and volume. I know of well over 30 other url shortening service that are available to be used, and in fact a growing trend is for companies to create their own urlshorteners, but for our purposes bit.ly should do the trick.
While this seminar wasn’t really going to be about social media advertising, I just had to mention a bit about Facebook advertising. As we can see in this simple example, for a very targeted subject and equally targeted cities, we received 5 clicks for a total cost of $2.69. We were even able to be specify education level and age range. As with all types of PPC/CPC type campaigns, continued testing, conversion traps, and altering the creative would be in order to maximize return.
SMO // action 6: With the ability to specify very small test markets and limit your budget to just dollars per day, I encourage you to take a good look at this type of advertising.
SMO // action 7a: Set up your Google Profile, tie in your various websites, social services, and create anchor text links in the about me section.
SMO // action 7b: After setting up your Google Profile you will also want to go through the process of verifying your name, which needs to be done through Google Knol.
SMO // action 7c: After you have your profile filled out and your name verified we optionally want to associate your Google profile with Google Buzz. Be aware though that as of right now, if you choose to cancel buzz it will close your Google Profile. Directly tying Twitter to Buzz is frowned upon because of the way Google pulls in tweets. This is likely to change.While Google Buzz is still relatively new, it started life with a huge boost since it tied directly into to Gmail. Something that not everyone was crazy about. Either way it is already approaching the size of twitter in far less time. As with all the social services it really boils down to where you ideal client is spending time and what other perks come along for the ride.On Monday (July 19th) Google announced the “Google Buzz firehose”. This distributes all public activity via PubSubHubbub. As of July 19thCollecta, Gnip, OneRiot, Postrank Analytics, and Superfeedr’s Track are utilizing the firehose.
The trap many fall into is trying to hard for friends, fans, and followers due to pride or greed. They have mistaken followers as accurate measures of value. Since followers can easily be bought or faked, they cannot be accurately used for valuation. Instead we must build organic followers with intent to interact with us. We need to look to other criteria to judge the success or failure of our efforts. Things like reach, engagement, attention capture, connectivity, interactions and more. We can use tools like Klout, TweetStats, Twitter Analyzer, Facebook Insights, TweetReach, and there are now ways to hook up Google Analytics to your Facebook fan page now as well. I could go on for a solid half hour or more on the various tools and methods for measurement. The point I want to drive home is to make sure we are measuring the right things.What are good metrics for social media success? To name just a few: influence, traffic, reputation and brand management, visibility, engagement, competitive intelligence garnered, and of course revenue.
SMO // action 8: Did it work? do it again. We want to look for successes so we can repeat them and failures so we can correct or avoid them. While it sounds geeky to discuss Google A/B or multivariate testing, this will not lead to conclusive results for clients with low traffic volume. It certainly may not provide enough measurable change to warrant the cost of creating those changes. This in no way means we should not constantly be testing for improvement. We can as an alternative look to landing page effectiveness, conversion funnels, bounce rates, time on site, and many other types of clues in order to fine tune ROI. We can also check what effect our social efforts have had on our SERP (search engine results page). Use tools like Rank Checker for keywords you have selected, hopefully based on validation efforts, to check before and after results. You will also want to express the need for everyone in the company to be committed to monitoring contacts, calls, and lead sources for clues on what is working so you can do it again.
The Difficult Truth, it's not about money it is about time, unless you don't have time, then you need to spend money. If you don't have the time, or someone on staff who does, you will need someone you can call to explain it. Someone who will weed out fad from fact. Even if you engage us to help, we need you to show interest and participate in your marketing success. Let’s look at this like a good, better, and best scenario. This seminar was constructed so you would leave today with actionable items. Many of the day to day actions are best handled internally and can be done cost effectively. The tips I mention today can provide measurable impact on your marketing efforts. Knowing what your competition is doing allows you to extend efforts to the areas of highest return. And if all this seems too daunting, then it is time to call in reinforcements. 1.877.817.4442 // info@cirrusabs.com // http://www.cirrusabs.com
We at Cirrus ABS and Element Three appreciate you taking the time to learn how to improve your internet marketing efforts. Please let us know how we can help you and if you liked this seminar please remember to sign up for our next event which will be on Aug. 11th on Google Analytics. Register at http://keepingup.eventbrite.com/.
Visit http://www.discoverelementthree.com or http://www.cirrusabs.com for more information.
SMO // action 2a: extra credit , http://usernamez.com/ free (?),http://claimid.com/free (?), http://knowem.com/ $$ (400), http://claim.io/welcome $ (300)