Maximizing Your Email Marketing (Constant Contact)
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The document provides tips and strategies for maximizing email marketing, including how to create effective campaigns and newsletters, optimize email content and design, and leverage social media to amplify email marketing efforts. Key recommendations include focusing email content, using images carefully, testing different send times and days of the week, and driving traffic between email and social platforms.
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Maximizing Your Email Marketing (Constant Contact)
- 4. 4 Agenda What are campaigns, newsletters? Email Tips and Tricks Email + Social: you have to use both! Next Steps
- 5. Campaigns & Newsletters | Email | Email + Social | Next Steps
- 7. 65% of Time Spent on Social Networks Happens on Mobile -Mashable
- 11. Facebook LinkedIn InstagramTwitter Pinterest Youtube WHERE ARE YOU TODAY?
- 12. 65% Source: Litmus, “Email Client Market Share,” April 2012
- 13. Over 3,000 Marketing Messages Every Day!
- 14. 14 Marketing Marketing has changed. Find Marketing then. Marketing now. Convert Keep
- 17. When you’re really marketing… …you remove emotion and assumption from the decision-making process
- 18. 18 marketing Campaigns & Newsletters At its core, marketing is about eliciting a physical and measureable response
- 19. pull response 19 Campaigns & Newsletters What is a campaign? push content
- 20. Campaigns & Newsletters | Email | Email + Social | What’s Next?
- 21. 21 What you know that they don’t What you have access to that they don’t “Original” isn’t required… just be interesting and relevant Email What do I write about?
- 22. Content calendar for all channels S M T W T F S 1 2 Tips for Spring • Newsletter • Facebook • Twitter • LinkedIn 3 4 5 6 7 Motivation Monday • Facebook • Pinterest 8 9 10 11 New Product • Newsletter • Facebook • Twitter 12 13 14 Motivation Monday • Facebook • Pinterest 15 16 Staff Pics • Facebook • Instagram • Newsletter 17 18 19 20 21 Motivation Monday • Facebook • Pinterest 22 23 24 Event Photos • Facebook • Twitter 25 26 27 28 Motivation Monday • Facebook • Pinterest 29 Sale • Newsletter • Facebook • Twitter 30 Newsletter • Email • Facebook • Twitter regular newsletter blog post theme days multimedia news/promotions
- 23. 23 Email How much is enough? Focus. Less is more. ? 65% December 2014
- 24. 24 Email A picture is worth...
- 25. 25 Email A picture is worth... Pictures get 47% more click-through activity than content without images, but… …don’t over-rely on images! Be sure to use text labels in case images aren’t displayed by the recipient’s mail program. Don’t use images of your content. Remember: your content is viewed on mobile devices… A picture is worth...
- 27. 27 Email Got pics? Some channels thrive on visuals
- 29. Who is it “from?” What’s the “subject?” When do you send your communication? Email Now, later or never Three little words that rule your world
- 30. 30 Email Who is it from? Winning the battle of priorities CAN-SPAM Act go to www.business.ftc.gov and search “CAN-SPAM” How will you be most recognizable?
- 32. Email Subject line Winning the battle of priorities SECONDS WORDS TODAY
- 33. 33 Email Winning the battle of priorities Tomorrow: Need 3 Hammers – Can You Help? Joe’s Pet Store Newsletter ALERT: Help your dog beat the heat! Children’s Classes Still time! Openings available for children’s classes. March Newsletter
- 34. 34 Monthly is most common Ask yourself: “When are my readers likely to take the action I want?” Email When to send
- 35. 35 Email Find your best day Send your e-mail, watch for best response Select 3 days in the week to test Divide your list into 3 groups of people 1 2 3
- 36. 36 Email Find your best time Select 3 times on the day with the best results Use same 3 groups of people Send email at 3 different times of day, note time with best results 1 2 3
- 37. 37 Email When to send or post Do not be romanced by a high open rate – measure actions!
- 38. 38 67% don’t see images by default Text links get more clicks than buttons Place your logo left or center in email Include company name in text Email Practical advice
- 39. 39 Key action must be above scroll line Do not give too many choices Make all images clickable (and with text labels) Email Practical advice (and on your mobile device)Test it on yourself!
- 40. 40 Email + Social Email & Social You have to use both Drive traffic back to your list, email, etc... Amplify your email
- 41. 41 Email + Social Email + Social
- 42. 42 Email + Social Email + Social
- 43. 43 Email + Social Email + Social
- 44. PhotoBoothMania • what: Photo booths for weddings and parties • goal: Follow up on attendees from bridal shows • tactic: Mini-website • results: Went from 500 emails to 32 targeted potential customers
- 45. Example: PhotoManiaBooth PhotoManiaBooth List Size: Under 500 Location: Santa Clarita, CA
- 46. Started with 500 Save Time!! 130 Opened 32 Clicked on $ 4 Clicked on About