The agenda outlines a social media workshop happening from 12:20-14:45. It includes introductions, two presentations on social media and word of mouth marketing, an interactive workshop using a fictional Samsung case study, and closing remarks. The first presentation is called "Social Media: Supercharging Word of Mouth" and the second is "The Momentum Effect: How Word of Mouth Marketing Builds Consumer Adoption and Evangelism." The workshop involves an interactive session and feedback.