More Related Content More from Dennis Pereira ✔ xeBay xMarktplaats xPayPal More from Dennis Pereira ✔ xeBay xMarktplaats xPayPal (16) Abn Amro2. Name: Joris Kok
Job title: Project Manager ABNAMRO.TV
ABN AMRO Netherlands
Name: Martijn van Keulen
Job title: Manager Content & Design
ABN AMRO Netherlands
7. “ [Innovation] comes from saying
no to 1,000 things to make sure we
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don’t get on the wrong track or try
to d too much. “
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Steve Jobs
12. “ We have a 'strategic' plan.
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It's called doing things. “
Herb Kelleher (Southwest Airlines)
15. Do
W b A l ti
Web Analytics
Measure
y
Analyze
17. “ To design an easy-to-use
interface,
interface pay attention to what
users do,
not what they say. “
Jakob Nielsen
28. In Summary
Building a website is easy.
Managing it is hard work.
Get all the necessary people involved
Know were you want to go and track progress
There is no substitute for human optimization
…but some tooling helps
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