This document discusses trends in various media and how consumers interact with media. It notes that social networks now have as much traffic as Google and are growing rapidly. Consumers spend many hours daily on activities like social media, emails, texting and searching online. The environment for businesses has changed, with consumers more in control and sharing experiences through social networks and word-of-mouth recommendations. New strategies are needed that focus on personalized, one-to-one customer experiences through social marketing and building continuing customer relationships.

1. Finnovation 2008

2. YOUniverse

3. Social Networks

4. High growth rate of Social Networks The same aggregate traffic as Google Social Network Comparison (comScore U.S.)

5. Customer in Control MAGAZINES 14,703 articles daily RADIO 327k of daily hours airtime MOBILE PHONE SUBSCRIBERS 388 million hours daily ITUNES VIDEOCASTS 200 hours daily ITUNES PODCASTS 2,000 hours available daily BLOGS 1.2 million created daily NEWSPAPERS 72,800 daily columns TV 42,000 hours daily EMAILS 1.8 billion sent daily ONLINE SEARCHES 200 million daily MYSPACE 50 million daily visitors VIRTUAL WORLDS 672 hours daily INSTANT MESSAGES 5 billion daily TEXT MESSAGES 260 million daily

6. Consumers never walk alone

7. The Environment Has Changed ■ Percent of ad spending on each media type in 2007 ■ Percent of total media time individuals spend with each media type in a typical week Base: US adults In a Typical Week, How Many Hours Do You Spend Doing the Following? Source: Forrester Research, 2007

8. universal search

9. Actual behavior best predictor for sales

10. What does this mean?

11. Old school BtC

12. New reality BtC => BtC + CtC

13. C2C is about customers sharing experiences

14. C2C is about Social Marketing Source: Forrester Research, 2007

15. Our strategy

16. The beauty of a simple strategy N = 1 R = G

17. Any Colour…So Long As It’s Black – T-Ford N = 1 R = G One unique co-created consumer experience at a time based on highly differentiated customers WE Resources (R) come from a wide range of suppliers (G=Global) SNS Bank is in the business of distributing and designing ultra-personalized services (N = 1) and creating new ones from different building blocks. These building blocks do not necessarily come from our own factory (R=G).

18. Do you consider your product a commodity?

19. Do you consider tyres a commodity?

20. Cyber Tyre – the first tyre memory The latest development from Pirelli Tyre Systems is Cyber™ Tyre . As a result of this system, which provides the tyre with actual 'memory,' the onboard computer of a car communicates information relative to the operational condition of the cover to the user in real time. BMW's ConnectedDrive allows for Internet access Program your BMW with Google Maps 1 2 3 Google Maps introduces Street View From one single transaction towards a continues customer relationship and feedback

21. Website: www.milemeter.com

22. Teensurance offers parents the ability to monitor their teenage children's behaviour on the road based on a GPS tracking device . Website: www.teensurance.com

23. Website: www.tomtom.com / www.deltalloyd.nl

24. A case study SNS Bank introduces Budget Mortgage

25. Inspired by Easyjet – the ‘no frills’ airline Situation of ‘over-served customers’ Unique combination of price, quality and ease of purchase Not identical to a low cost strategy (discounter) Catering (pay for extras) Only 1 class (no business class) E-ticketing Optimising the Internet Extreme short return times More time in the air is more profit

26. SNS Bank – the ‘no frills’ mortgage provider

27. Collabaritive Innovation Date of Introduction: 1 st of April 2008

28. Being there were the customer is

29. Make it personal

30. Call to action

31. Don’t make me think

32. Call me now

33. Instant chat with your personal advisor

34. Make me an offer I can’t refuse

35. You’ve got mail

36. Test & targeting

37. Double digit growth in lead conversion

38. Personalisation: origin as a starting point Without personalisation Origin

39. Personalisation: origin as a starting point Origin With personalisation Spaar extra voordelig Bestel Nu

40. [email_address]

47. Contact Information: [email_address] Tel.: +31 6 12 50 95 16 www.linkedin.com/in/dennispereira