Social Media Dw Wo M Seminar 28112007

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  • Image from http://www.milkeninstitute.org/newsroom/photos/gc04_rmurdoch.jpg Quote from Wired http://www.wired.com/wired/archive/14.07/murdoch_pr.html The quote says it all really. The Economist made a similar comparison a few months ago, talking about the two kinds of ‘Movable Type’ effectively being bookends to the mass media era. But this version is the better sound bite. :-)
  • Image from Flickr CC http://www.flickr.com/photos/anniebee/101003323/in/set-72057594115880189 Quote was originally from Gordon Borrell, Borrell Associates http://www.unmediated.org/archives/2006/02/the_deer_now_ha_1.php
  • Social Media Dw Wo M Seminar 28112007

    1. 3. Agenda <ul><li>12:20 Welkom & Introductie </li></ul><ul><li>Arjan Pomper (CEO Aegis Media) & Brian Hirman (CEO isobar Netherlands) </li></ul><ul><li>12:30 Social Media: Supercharging Word of Mouth </li></ul><ul><li>David Wolff (isobar) </li></ul><ul><li>12:50 The Momentum Effect: How Word of Mouth Marketing Builds Consumer Adoption and Evangelism </li></ul><ul><li>Andrew Strickman (ammo marketing) </li></ul><ul><li>13:45 Workshop: interactieve sessie (fictieve case Samsung S85) </li></ul><ul><li>14:30 Terugkoppelingen workshop </li></ul><ul><li>14:45 Afsluiting </li></ul>
    2. 4. Social Media Supercharging Word of Mouth
    3. 5. <ul><li>1. Markets are conversations </li></ul>
    4. 6. <ul><li>6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. </li></ul>
    5. 7. <ul><li>14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman. </li></ul>
    6. 8. <ul><li>15. In just a few more years, the current homogenized “voice&quot; of business — the sound of mission statements and brochures — will seem as contrived and artificial as the language of the 18th century French court. </li></ul>
    7. 9. <ul><li>17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. </li></ul>
    8. 10. <ul><li>25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. </li></ul>
    9. 11. “ To find something comparable, you have to go back 500 years to the printing press, the birth of mass media ... Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”
    10. 13. Web 2.0 <ul><li>De buzzwords User generated content, social networks, wiki’s, folksonomie, grassroot media, web 2.0 </li></ul><ul><li>De successtories Myspace, Hyves, Youtube, Flickr, Wikipedia, Digg, </li></ul><ul><li>De user generated content revolution: “..the web is going social..” </li></ul>
    11. 14. Kenmerken <ul><li>Conversation </li></ul><ul><li>Cooperation </li></ul><ul><li>User generated content </li></ul><ul><li>Collective intelligence </li></ul><ul><li>De consument, onderlinge verbindingen en sociale interactie staan centraal binnen web 2.0 </li></ul>Consumer Empowerment
    12. 15. Democratisering van Media <ul><li>Democratisering van media: “iedereen met een computer en internet kan in potentie broadcasten en een miljoenenpubliek bereiken” </li></ul><ul><li>Bottom-up , grassroot media Consumentgedreven mediakanalen zijn in staat om belangrijke discussies en informatie op de agenda te zetten </li></ul><ul><li>“… .mediastrategieën zijn nog steeds voor een groot deel gebaseerd op top down principes daar waar de trend duidelijk wijst naar bottom-up micro media….” </li></ul>
    13. 16. Flickr
    14. 17. Hyper connected consumer <ul><li>Email, Instant Messenger, Skype </li></ul><ul><li>Social Networking Myspace, Hyves, Linkedin, Sugababes, Facebook </li></ul><ul><li>RSS (really simple syndication) = content abonnement </li></ul><ul><li>“… Word of Mouth just has been supercharged…” </li></ul>
    15. 20. Collectieve Intelligentie <ul><li>James Surowiecki: “Wisdom of crowds” </li></ul><ul><li>Wiki’s wikipedia, IgoUgo </li></ul><ul><li>Social bookmarking (folksonomy, tagging) del.icio.us, flickr, </li></ul><ul><li>Social Search Google base, Swicki, del.icio.us </li></ul><ul><li>hyper connected consumer: aggregatie van gedeelde informatie  global brain </li></ul>
    16. 23. “ The deer now have guns” Consumer Control
    17. 27. Social Networks
    18. 30. Sampling in social communities
    19. 31. Stimuleert “Word of mouth” in community
    20. 32. “ Word of mouth” in community
    21. 34. Bedankt voor uw aandacht! [email_address]

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