Getting people to your site is easy but keeping them coming back is the challenge. Join Clayton Wood as he talks about how to increase client retention.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Competency Snapshot: Commitment to building customer relationshipsTalent Management LLC
A great way to manage employee performance is to use a standardized method of defining competencies or a competency model. Talent Snapshot includes a model that has been validated by research done over 40 years.
Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
LinkedIn Company Pages Managers, this infographic will teach you:
- Why great images are even more important than great headlines
- Tips and tricks for creating visual content
- How to use free (or mostly free) online tools to keep costs in check
It is great to have a dream for our business - but without a plan it will remain just that!In this short webinar Kevin will take you through a simple one-page strategic planning framework that will help turn your dream into a Vision and help make it become a reality.
Ideas for Delivering Exceptional Customer Experiences. C-suite executives think four technologies will be
particularly important for marketing success in the near term: cloud computing and services, mobile solutions, the Internet of Things and cognitive computing.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Competency Snapshot: Commitment to building customer relationshipsTalent Management LLC
A great way to manage employee performance is to use a standardized method of defining competencies or a competency model. Talent Snapshot includes a model that has been validated by research done over 40 years.
Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
LinkedIn Company Pages Managers, this infographic will teach you:
- Why great images are even more important than great headlines
- Tips and tricks for creating visual content
- How to use free (or mostly free) online tools to keep costs in check
It is great to have a dream for our business - but without a plan it will remain just that!In this short webinar Kevin will take you through a simple one-page strategic planning framework that will help turn your dream into a Vision and help make it become a reality.
Ideas for Delivering Exceptional Customer Experiences. C-suite executives think four technologies will be
particularly important for marketing success in the near term: cloud computing and services, mobile solutions, the Internet of Things and cognitive computing.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work!
This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game.
- Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC
- A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable
-The social sharing site that creative directors use to pioneer ad copy content
- Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.
They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
YOUR HOSTS
Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
U.S. Engineered Wood Products Market. Analysis And Forecast to 2020IndexBox Marketing
IndexBox Marketing has just published its report: “U.S. Engineered Wood Products Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. engineered wood products market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Lead generation is an integral part of today’s performance-oriented marketing efforts. There are two key post-lead-generation activities that marketers must pursue vigorously. First, lead scoring. Second, lead nurturing. While lead scoring helps assign a number to individual leads and provides a sense of priority, lead nurturing lays down the path of interaction to skilfully guide leads through the buying journey. Lead nurturing is the skilful process of engaging a defined target group by providing relevant information to guide them through the buying journey.
With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work!
This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game.
- Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC
- A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable
-The social sharing site that creative directors use to pioneer ad copy content
- Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW
On-Demand SlideShare:
Top 10 B2B Lead Scoring Mistakes
A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which raw inquiries convert to qualified leads, opportunities, and deals.
In this slideshare, discover 10 of the most common lead scoring mistakes that B2B companies make. You'll learn:
-Why it's critical to separate demographic and behavioral scoring
-How to avoid "score inflation"
-Common attributes & behaviors that are often scored incorrectly
To receive monthly tips, strategies and information on upcoming events about demand generation, event marketing, and more, be sure to subscribe to The Point.
Howard J. Sewell is president of Spear Marketing Group and a 25-year B2B marketing veteran. He writes on demand generation, lead management, social media, and B2B marketing for Spear's blog "The Point."
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.
They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization
YOUR HOSTS
Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.
Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
U.S. Engineered Wood Products Market. Analysis And Forecast to 2020IndexBox Marketing
IndexBox Marketing has just published its report: “U.S. Engineered Wood Products Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. engineered wood products market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
U.S. Reconstituted Wood Products Market. Analysis And Forecast to 2020IndexBox Marketing
IndexBox Marketing has just published its report: “U.S. Reconstituted Wood Products Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. reconstituted wood products market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
The right blend of backlinks & and how to get them in 90 daysSEOReseller.com
There’s a secret science for top ranking sites and we’re laying it out. We’ll show case studies and discuss specific recipes for back link location, acquisition and attributes.
Client Retention - How Leading For Loyalty Amplifies Your BusinessFernando Ramirez
Why do we treat client relationships as if it's a wearisome business? Yet, building lasting B2B relationships yields far greater results than when we just focus on acquisition. Learning to lead our sales efforts with care reduces costs and amplifies profits. So why not learn the immense value that client retention and loyalty has to offer?
Interested in learning how to keep those ACA enrollments on the books? Join the Experts at Agent Pipeline as they uncover the 3 secrets to client retention. Learn about the re-enrollment process and how to keep your clients eligible for future subsidies. For more information call 1-800-962-4693.
B2B Marketing: Using Customer Relationship Management (CRM) Systems to Improv...Julie Bevacqua
How does Customer Relationship Management (CRM) fit into the picture? The benefits to a good CRM system is that they are easily integrated into your current web and marketing tools and can be adapted to suit your business’ unique needs.
ENiTo Flooring is a leader in the flooring industry with it's unique collection of sustainable Coconut Palm Wood Flooring/Decking and innovative Mosaic Tiles.
Every ENiTo™ floor is a statement on QUALITY. Our quality assurance is reflected in the fine craftsmanship and eco-friendly materials that we use – the result of which is exquisite premium flooring that is strong, stable, consistent, durable and ages beautifully.
Client Retention is one of the most important aspects of every business. Becoming pro-active with clients and making sure that each business is retained, is very important for every business owner.
KlientBoost and AdStage Present: Client Retention [infographic]KlientBoost
Retention can be challenging; use these five secrets to keep your client retention rate high and learn how to benefit your high value client relationships.
Variability of Coal Mine Drainage in Pennsylvania Resulting from Coal Mining ...Michael Hewitt, GISP
Terry Schmidt P.E., Skelly and Loy, “Variability of Coal Mine Drainage in Pennsylvania Resulting from Coal Mining Practices and Geology”
Mining methods employed can have a significant impact on resulting mine drainage characteristics. Also, the hydrologic regime and the individual coal seams as well as the geology above and directly below. These factors in combination can affect coal mine drainage quality in a variety of ways and will be reviewed with site specific examples within the primary coal regions of Pennsylvania.
Philosophy and Strategy for Technology - 2013 Feb 8 VSB ICT Advisory Committe...Brian Kuhn
update the ICT advisory committee members on my philosophical orientation to technology and education and outline at a high level the strategy to be used for the next few years to further the implementation and use of technology
NewsCred's Ultimate Guide to Content Marketing ROIstu.Dio
"You need a process and analytical framework to support your content strategy and tie it to your company’s bottom line. Building your content strategy around your key performance indicators (KPIs) before you dive into content production, will build greater credibility and focus amongst all team members."
Via NewsCred
Ratio Partners - Getting Started with Sitecore PersonalisationSteve Renshaw
An overview designed to help you get started with personalisation and build a successful project. If you'd like to find out how we can help you, contact us at hello@ratiopartners.co.uk
Methods for assessing the quality of website designreshu khan
Impeccably created sites assist online organizations with positioning well in web search tool results and draw goliath quantities of faithful clients, helping income and brand notoriety.
What is Google Ads Remarketing List?
Creating a Google Ads campaign opens a lot of doors to new and exciting opportunities with customers. In the excitement of attracting these new customers, some marketers make the mistake of forgetting their current leads and past customers.
The final asset used to build a remarketing list? Optimization! As with any marketing strategy, your remarketing list is going to require time and attention to perfect.
When you first publish your remarketing campaign, pay close attention to the level of success it receives. If it doesn’t perform at the level you had hoped, then look into the data to understand why.
Are you using the right assets to build your remarketing list? Is the offer relevant enough to entice a conversion? What can be improved?
You want to continuously ask yourself these questions until your remarketing campaigns reach the level you want. You can further read about the art of dynamic remarketing in Google Ads.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal
Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in?
After all, why promote a product or service without first understanding its market potential?
Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand.
In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data.
And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process.
Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.
Key Insights:
- Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
- Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
- Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.
Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.
Where to start when building a content strategyRichard Willner
Where to start when building a content strategy - and why it is so important to your business' success online. Discover the different outputs for content and how it can be used across your digital marketing efforts.
Addressable Audience Planning and OptimizationMerkle
Watch this Addressable Customer Experience webinar here: http://bit.ly/1735OAg
Addressable Customer Experience On-Demand Webinar Series For Financial Services and Insurance Marketing Leaders
Webinar 3: Addressable Audience Planning and Optimization
This webinar will provide step-by-step instructions for you to develop and nurture a precise, effective customer-centric marketing plan. From how to handle audience sizing and valuation to crafting an experience blueprint with customizable media plan, this webinar is packed with valuable information for those who to learn the best practices of addressable customer experience creation.
From Clicks To Conversions: Driving Exponential ROI This Holiday SeasonTinuiti
Looking to hit your return on investment Return on Investment (ROI) goal or wondering what the right ROI is for your company?
Driving traffic to your site is step one. Next is moving your clicks to conversions. Lastly is using your customer data to optimize your strategy accordingly. Join us as we walk you through the best practices for improving CTR, CRO, and hitting your ROI goal this holiday season.
In the digital age, having a professionally designed website is crucial for any business looking to establish a strong online presence. However, with so many web designing firms out there, choosing the right one can be a daunting task. To ensure that you make the best decision for your business, here are some essential tips for selecting the right web designing firm:
Firstly, define your goals. Before you start searching for a web designing firm, take the time to define your goals and objectives for your website. Determine what you want to achieve with your website and what features and functionalities are essential for meeting those goals.
Once you have a clear idea of what you're looking for, start researching web designing firms in your area or online. Look at their portfolios, read client testimonials, and compare their services and pricing. It's essential to consider their experience and expertise in the field. Look for firms that have a proven track record of delivering high-quality websites and have experience working with businesses in your industry.
A web designing firm's portfolio is a reflection of their work and capabilities. Take the time to review their portfolio to see examples of websites they have designed in the past. Pay attention to the design aesthetics, functionality, and user experience of the websites.
Before you hire a web designing firm, consider your budget and how much you're willing to invest in your website. Keep in mind that the cost of web design services can vary depending on the firm's expertise, the complexity of your project, and the features you want.
In addition to web design, many firms offer additional services such as website maintenance, search engine optimization (SEO), and digital marketing. Consider whether you'll need any of these services and inquire about them when choosing a firm.
Effective communication is key to a successful web design project. Choose a firm that is responsive to your inquiries, listens to your ideas and feedback, and provides excellent customer support throughout the design process and beyond.
Before you hire a web designing firm, make sure you understand their design process and timeline for completing your project. Ask about milestones, deadlines, and how revisions and changes will be handled.
Once you've chosen a web designing firm, get everything in writing. Make sure you have a clear understanding of the terms of the agreement, including costs, timelines, and deliverables. Having everything in writing will help prevent misunderstandings and ensure that your project is completed successfully.
Similar to How To Dramatically Increase Client Retention (20)
Social Media Case Study: Facebook Ads for a Hobbies & Leisure CampaignSEOReseller.com
- The campaign's clickthrough rate (CTR) never went down below 0.93% which is the average CTR for Hobbies & Leisure campaigns on Facebook.
- The relatable brand voice and tonality, the careful planning of the vertical themes and content, and the timely and engaging posts contributed to the good results of the campaign.
- The CTR reached up to as high as 5.95% on February 2020.
- The trend was fluctuating because there were instances when an ad goes viral
and was able to get extremely high clicks, reactions, and shares.
Our white label social media packages were created to help agencies grow their operations and revenue. With our white label packages, you can focus on selling and growing your agency while we handle client campaign delivery.
Increase your revenue while making sure that your are delivering excellent client campaign results. Learn more about our social media management methodology here: https://www.seoreseller.com/white-label-social-media
It’s one of the biggest challenges for agencies of any size, new and old - getting new leads. Your agency can never stop developing its lead pipeline. In this presentation, learn how to drive and communicate to your leads from Bernard and Joshua.
Learn how to do market research as part of prospecting, how to target a vertical, build your network and reach your prospects - plus more! Sell better by prospecting better!
Check out all the great resources at https://www.seoreseller.com/
FREE WEBINAR: How to Sell Local SEO Like a ProSEOReseller.com
Your agency needs to build around providing a service that your clients will require every month. For agencies catering to local businesses, the answer is Local SEO.
Join Bernard and Rob as they turn you into a Local SEO expert by giving you the tools you need to sell Local SEO so you can start scaling your agency today!
Get the video and full transcript here: https://www.seoreseller.com/webinar/how-to-sell-local-seo-transcript-and-video
FREE WEBINAR: How to Sell Reputation Management to Your ClientsSEOReseller.com
How important is reputation management in your digital marketing initiatives? Join Joshua Pielago and William Kramer in this month’s Partner Bootcamp webinar and learn how to sell Reputation Management and leverage the value of this service to your clients.
Learn more about how our simple, straightforward Reputation Management solution works: https://www.seoreseller.com/white-label-reputation-management
We've been working in the white label industry for 6 years and worked with hundreds of marketing agencies. We know what it takes to grow your marketing agency with an outsourcing or white label partner. This infographic shows the key differentiators that distinguish the successful agencies from those just starting out.
Social Media Marketing For SMBs In 2016: The NumbersSEOReseller.com
Social media continues to grow at a tremendous rate. Here’s an infographic compiling the most important stats every SMB should know in 2016.
Read the blog post about this infographic: https://goo.gl/EeV1PL
Earning visibility and links through killer contentSEOReseller.com
A presentation on the current state of SEO and the importance of content in terms of online visibility and link building, presented by Clayton Wood at SEMCON 2013.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. Transform and attract long term clients
that stay with you for years.
Get over the “new client” hump with this
proven formula for new client timelines.
12. Address potential issues before they arise, like fulfillment staff,
ranking expectations or wrong keywords
13. • Know what else to recommend
• E-mail marketing pairs with lead gen products
• PPC pairs well with online conversion sites
• Social pairs well with social industries
(fashion, travel, news, personal)
15. Month 1 Schedule
• Show huge value in the on page (the report is worth way more than you’re selling it for)
• Watch for increases after OPR implementation
16. Month 2 Check Up
• Review all traffic increases whenever they happen (send an email)
17. Monthly Check Up
• Meet with them physically (build rapport the entire time)
• Seed future projects (email marketing, social media or design)
• Show them beating their competition
19. Long-Term Retention
• Know your customers’ business
• Is he getting leads? (if not, upsell)
• Every 6 months revamps the keyword
• Sell supplementary products (things that make them go wow)