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Social Media Slidedeck
- 1. The beginning of Social Media & Marketing Neve Rosengrant
- 2. Brief Overview Facebook - usually used for social purpose Youtube - share all types of videos Twitter - short tidbits of information LinkedIn - business networking Digg - social networking Myspace - music bands & social networking Flickr - photography networking & sharing
- 3. Benefits to Online Marketing reverse the client chase with online marketing It is inexpensive social media marketing is interactive You can do it yourself - it is easy
- 4. What social media service would you advise a business pay for? •Twitter 39.6% •Linkedin 21.3% •YouTube 18.8% •Facebook 15.3% •Digg 3.0% •MySpace 2.0%
- 5. Social Media Marketing What is your plan? There are endless individual tools to use, but have you gone through the process of developing a strategy? Are you a ship without a rudder?
- 6. Successful companies know their WHY.
- 7. Write it down... • What tools do you need and why do you need to use them? • You need a strategy that links to your why. (write down your purpose/why)
- 8. Simplified Understand who you want to connect with - narrow down to ideal client Speak with expertise & confidence on your platforms Express who you are & what you do clearly - 10 second test on the medium you choose
- 9. “I do not have time...” To market what you believe, who you are & what you do? For creating awareness for your business?
- 10. Why Blog? IF you can write an email you can have a blog It is inexpensive and available for everyone It will attract more visibility and credibility Only network about writing content -free publishing Powerful tool in attracting more business Blog is where all social media sites should point to
- 11. Best Practices content must be: educational, entertaining, engaging or enriching Answer clients questions on blog Post at least 2-3 times a week Read and write on other popular blogs in the same field to drive traffic to your blog.
- 12. Why Tweet? Business IS personal More people you follow, the more will follow you Be an AUTHENTIC person & post VALUABLE information @Dahyu - would be a direct message to him RT means you are re-tweeting something someone else said Ask questions, do not always be the expert Add links to videos and pictures to make it more interesting and real Twitter is nice because it is the fastest online medium Captivate attention, hook emotion, advance trust, motivate action
- 13. Facebook for business Be strategic in who your friends are - 5,000 limit Create a Company or product Page Add a link to your fan club in your email signature Create a badge to put on your blog etc. Write something on famous peoples pages to get noticed Make sure content is in line with what you want others to know
- 14. Youtube Marketing Let friends know you have a video online Link videos to other sites Leave comments on popular youtube videos More active online = more views Video needs: humor, emotion or inspiration
- 15. LinkedIn - business database Purpose: To find things and to be found Put all jobs and positions Use the key words tool -so people can find you Try to get 5-15 recommendations Formatting options - use to grab people interest Do not use statistics Limited Invitations: you want others to invite you
- 16. Marketing - once you get this strategy ... Imagine now what it will be like since you can control your focus, branding and persuasion power - and instead of blindly reacting, you act strategically. Marketing is not what it used to be. “Selling something” is not the trick anymore to successful marketing - especially online.
- 17. Strategy Know what YOUR personal brand is Know how YOU are perceived Know what Platform YOUR cliental use Lastly, relationships then business.