Beauty and makeup tips and tricks

1. NITA’S BEAUTY
AND MAKE-UP
TIPS AND
TRICKS
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

2. ABOUT ME (MY “PERSONA”)
 Going to be a Business Marketing Graduate
 Working in a Fashion Field Selling Jewellery
 Stage Makeup
 Turn talent into business one day
 Enhance on talent: Get Certificate
 Looking into creating a My Personal Portfolio
 Interested in looking into Proctor and Gamble for Marketing Position
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

3. WHY THIS TOPIC?
 I have done make-up artistry on the side (for fun)
 Would like to one day make it a business
 One day do a certificate to further knowledge
 Loved ones want to learn from me and keep me going
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

4. PERSONA
 “The professional graduate” (mention reasoning)
 The social butterfly
 Lady-like qualities
 Fashion frenzy/ magazines reader
 Takes care of her looks
 Well dressed
 Goal oriented
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

5. MY BLOG POSTS
 Introduction/Face Care
 Skin Care: Most Important, Yes Easily Forgotten
 Natural Homemade Face Mask Recipe
 6 Daily Ways to Improve Your Skin
 3 Secret Tips for the Ladies
 Do it Yourself: “Arabic Eyes”
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

6. MY BLOG POSTS
(CONTINUED…)
 Health & Beauty: 10 Uses of Vaseline
 How to Fix Broken Pressed Powder (Your Money Saver)
 4 Ways to Get Rid of Under Eye Bags or Dark Circles
 5 Healthy Skin Foods
 How to Naturally Lighten Your Hair
 DIY: Make Your Own Natural Nose Strips to Remove Blackheads
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

7. MY BLOG-BUSINESS
REVIEW
 Over the past few months…
Google analytics:

8. CONTINUED…
 Blogger Stats
 Business Goal reached

9. MY FACEBOOK PAGE
 My Facebook page did pretty well in a couple of months I got to
136 likes
 Liked by others, who are not on my Facebook
 More posts= better post reach
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

10. FACEBOOK RESULTS
(BUSINESS REVIEW)

11. CONTINUED…

12. MY TWITTER
 Reached 32 Followers with 10 tweets
 Tweeting regularly
 Add more pictures, and add pictures with tweets
 Catch attention
 Keep tweets short
 Make use of AdWords
 Importance of Hashtaging
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

13. TWITTER (BUSINESS
REVIEW)
 Stats according to the past 3 months
 Recommend new small businesses
to like more often,
result as shown:

14. YOUTUBE CHANNEL
 Struggle for subscriptions if there is not videos and only
subscribed videos
 What I would do now forward
 Subscribed to 22 channels
 Linking blog posts with YouTube each time
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

15. MY PINTEREST
 Boards and Organizing for your Followers
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

16. PINTEREST RECOMMENDATIONS
(BUSINESS REVIEW)
 As this being my weak spot, I looked around and learned how
people are successful here:
 Link Pinterest with Facebook, Twitter, and YouTube
 Consider doing a video based on blog post and have subscribers
like you from YouTube also
 Display your link to your Pinterest on Facebook pictures and
Twitter pictures
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

17. RECOMMENDATIONS
www.nitasbeautyandmakeuptipsandtricks.blogspot.ca

18. WEBSITE
 Website to go along with my Blog works for me, as I want to do
this as a business in the future
 Blog starts for good networking
 Continue consistency of pics, overall style, persona, etc

19. BLOG
 As a blog write you want your audience to stay and read more
 Need to establish engagement areas for the audience to stay
entertained (ex. Related game, opinion column)
 Need pictures
 Organize blog titles in a certain way
 Attach blog link to own website for website traffic source and vise-
versa

20. SEO
 Use Google AdWords after blogging
spike in my stats after use
 Repeat suggested words throughout blog
 2-3 times
 Use of pictures to get into Google Images
 Repeat title of blog at the end of the post
 Include key words in title (MAIN!)

21. PAY PER CLICK AD
 Find out what people are searching
Before investing in this
 Some words are tricky, Makeup is one
of them (makeup, make-up, make up)
 Use AdWords to help you in this area

22. DISPLAY
 Google
 Yahoo
 Bing
 Microsoft
 Kijiji
 Craigslist
 Vogue Magazine Website
 Brides Magazine Website
 Elle Magazine Website
 Fashion Magazine Website

23. SOCIAL MEDIA
 Create posts, tweets often
 Keep it Simple
 Keep it Short (lengthy will not be read/ ignored)
 Don’t over populate with posts and pictures
 Add pictures with posts to grab attention
 Ask for input
 Have a voting column
 Include all social media platforms on all websites

24. E-MAIL MARKETING
 Don’t e-mail that often
 Give the audience a chance if they want e-mails or not
(unsubscribe button)
 Show them current news: such as new portfolio update
 Use email to invite to events

25. MOBILE MARKETING
 Create mobile ads
 Mobile ads for YouTube
 Mobile In-App ads
 Portfolio in an App version of my work (with contact info)

26. THANK YOU FOR
WATCHING!
By: Nita Patel
Professor: Garry Belanger
Course Code: MKTG 404-B