How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
During this BlueSpire TrendLab webinar, our financial marketing strategists focus on the importance of big data analytics and how proper implementation can positively impact all of your marketing efforts.
Other areas of emphasis were:
• The latest consumer trends affecting financial institutions—results from an exclusive proprietary study on how today’s consumers are engaging with financial institutions.
• How to properly plan for big data and setting institutional goals.
• The importance of implementing marketing automation and why such efforts are bound to fail without a critical data-driven content marketing plan.
Unlocking one trillion_dollar_for_travel_industry_via_code_itineraries infogr...RateGain®
To sway the tech-savvy travelers, the travel companies should be
one step ahead, making use of every data which can be harnessed
to understand a traveler's persona.
The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience.
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
During this BlueSpire TrendLab webinar, our financial marketing strategists focus on the importance of big data analytics and how proper implementation can positively impact all of your marketing efforts.
Other areas of emphasis were:
• The latest consumer trends affecting financial institutions—results from an exclusive proprietary study on how today’s consumers are engaging with financial institutions.
• How to properly plan for big data and setting institutional goals.
• The importance of implementing marketing automation and why such efforts are bound to fail without a critical data-driven content marketing plan.
Unlocking one trillion_dollar_for_travel_industry_via_code_itineraries infogr...RateGain®
To sway the tech-savvy travelers, the travel companies should be
one step ahead, making use of every data which can be harnessed
to understand a traveler's persona.
The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience.
Sponsor Breakfast Presentation by TruSignalMediaPost
Using Big Data and Audience Expansion Techniques to Find Your Next Customer
1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. This presentation will provide a framework for aligning your campaign objectives with the appropriate data and audience targeting techniques. We will discuss best practices on how Big Data and predictive modeling can create scaled lookalike and act-alike audiences that avoid the scale/accuracy dilemma of basic segment and cluster targeting. Finally, we'll share findings on how one marketer used a lookalike audience to prospect new, high-value customers.
Presenter: David Dowhan, President, TruSignal
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Gamification in B2B Marketing is about addiction, not gamesWhite Rhino
Research shows we are all born with a desire to play games. Marketers can take advantage of that desire, not by creating games, but by using game mechanics to drive desired behaviors. This slideshare explores what gamification is and 5 examples that B2B brands can emulate.
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
Gamification of User Engagement ProcessTouseef Ikram
This presentation is about understanding Gamification. I presented this in 3rd Annual Digital Marketing conference DigiMark2014. It explains how games engage audience in doing repetitive tasks and take pleasure out of it. It also share some stats and example projects of giant companies using gamification. It also explains different concepts associated with gamification like extrinsic and intrinsic motivation, dopamine cycle, SAPS framework, Octaylsis framework.
BTW I also have left the slide notes intacts. Hope it helps you some way.
Split testing vs personalisation: is there a winner?Fresh Egg UK
This presentation answers questions about whether split testing and personalisation could or should be separate practices, or whether they are inherently intertwined? It assesses the current state of shift from one-to-many digital experiences, toward many-to-many experiences, and asks: is this good?
10 signs you should invest in Web ScrapingPromptCloud
The web is like an endless ocean of unstructured data, and with this data comes unexplored possibilities. So when's a good time to start acquiring data with web scraping? Here are 10 sings to look for.
Media used for social interaction among people is called social media. It is used for creating, sharing, exchanging information and ideas through virtual communities and network. Social Media Platforms are Facebook, Instagram, Twitter, YouTube, LinkedIn etc.
The benefits of social media marketing includes:
Better customer satisfaction
Improved brand awareness
Better market insights
Cost effective
Boosted inbound traffic
Drive traffic to website
Generate new leads
Grow revenue
Boost brand engagement
Building community
Digital Marketing Trends for 2014- a review of 7 trends in digital media to pay attention to.
Get the full report:
http://ProfitablePopularity.com/7-trends
Corporations the world over are realizing the importance of data. Till a couple of years back the customer analytics was predominantly leveraged by retailers, financial institutions and corporations associated with them. Be it the much-criticized campaign that Target ran undertaking promotional offers based on customer buying patterns or Catalina Marketing running loyalty programs for Big Box retailers. With the advance in tools and technology and an increased integration with social platforms, Big Data has become a tool employed by many businesses over time. Today, customer relationship management solutions like Salesforce form a core application of Big Data analytics.
Are you a Sitecore developer with no experience with mobile development? Neither did Pieter while writing this synopsis. Join Pieter in his quest to become a mobile Go Go starting from a Mobile No No.
He will share his expectations and lessons learned of mobile development. Focussing on the why mobile development matters and the different technologies that are available. Ending with and introduction of the Sitecore mobile SDK and Xamarin.
Sponsor Breakfast Presentation by TruSignalMediaPost
Using Big Data and Audience Expansion Techniques to Find Your Next Customer
1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. This presentation will provide a framework for aligning your campaign objectives with the appropriate data and audience targeting techniques. We will discuss best practices on how Big Data and predictive modeling can create scaled lookalike and act-alike audiences that avoid the scale/accuracy dilemma of basic segment and cluster targeting. Finally, we'll share findings on how one marketer used a lookalike audience to prospect new, high-value customers.
Presenter: David Dowhan, President, TruSignal
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Gamification in B2B Marketing is about addiction, not gamesWhite Rhino
Research shows we are all born with a desire to play games. Marketers can take advantage of that desire, not by creating games, but by using game mechanics to drive desired behaviors. This slideshare explores what gamification is and 5 examples that B2B brands can emulate.
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
Gamification of User Engagement ProcessTouseef Ikram
This presentation is about understanding Gamification. I presented this in 3rd Annual Digital Marketing conference DigiMark2014. It explains how games engage audience in doing repetitive tasks and take pleasure out of it. It also share some stats and example projects of giant companies using gamification. It also explains different concepts associated with gamification like extrinsic and intrinsic motivation, dopamine cycle, SAPS framework, Octaylsis framework.
BTW I also have left the slide notes intacts. Hope it helps you some way.
Split testing vs personalisation: is there a winner?Fresh Egg UK
This presentation answers questions about whether split testing and personalisation could or should be separate practices, or whether they are inherently intertwined? It assesses the current state of shift from one-to-many digital experiences, toward many-to-many experiences, and asks: is this good?
10 signs you should invest in Web ScrapingPromptCloud
The web is like an endless ocean of unstructured data, and with this data comes unexplored possibilities. So when's a good time to start acquiring data with web scraping? Here are 10 sings to look for.
Media used for social interaction among people is called social media. It is used for creating, sharing, exchanging information and ideas through virtual communities and network. Social Media Platforms are Facebook, Instagram, Twitter, YouTube, LinkedIn etc.
The benefits of social media marketing includes:
Better customer satisfaction
Improved brand awareness
Better market insights
Cost effective
Boosted inbound traffic
Drive traffic to website
Generate new leads
Grow revenue
Boost brand engagement
Building community
Digital Marketing Trends for 2014- a review of 7 trends in digital media to pay attention to.
Get the full report:
http://ProfitablePopularity.com/7-trends
Corporations the world over are realizing the importance of data. Till a couple of years back the customer analytics was predominantly leveraged by retailers, financial institutions and corporations associated with them. Be it the much-criticized campaign that Target ran undertaking promotional offers based on customer buying patterns or Catalina Marketing running loyalty programs for Big Box retailers. With the advance in tools and technology and an increased integration with social platforms, Big Data has become a tool employed by many businesses over time. Today, customer relationship management solutions like Salesforce form a core application of Big Data analytics.
Are you a Sitecore developer with no experience with mobile development? Neither did Pieter while writing this synopsis. Join Pieter in his quest to become a mobile Go Go starting from a Mobile No No.
He will share his expectations and lessons learned of mobile development. Focussing on the why mobile development matters and the different technologies that are available. Ending with and introduction of the Sitecore mobile SDK and Xamarin.
Power Your Mobile Apps with Sitecore
Mobile devices continue to gain popularity with customers and enterprises at a rapid pace. Sitecore is the ideal platform to be the central hub for your multichannel mobile content, powering your organization's native mobile and responsive web applications. This presentation illustrates how to leverage the power of Sitecore to deliver content you've already invested in building within those applications. Unlock the power of Sitecore to boost your organization mobile app potential!
Presented by: Jonathan Chen, Bluetube
Enough with the Mobile SDK Mess: A New Technology Is BornSafeDK
We all know that SDKs are a necessity in the mobile development process, but not all app publishers are aware of how these SDKs can affect the app’s performance, stability, battery consumption, security and privacy.
Learn the benefits of using social authentication to log into your Salesforce org or community. During this session, you’ll become familiar with authentication nomenclature and understand the differences between being an identity provider vs. service provider. We’ll also show the mechanics to allow social sign-on for registration and user creation using Apex.
The Future of the Web Will Be Driven by First-Party DataTinuiti
The Future of the Web is here – are your marketing efforts keeping up?
In this series, we dove deep into what the Future of the Web looks like, including the critical areas of: unified measurement, collecting and utilizing first-party data, and an agile mobile strategy.
Social Media for Retail: Translating “Posts” into ProfitsG3 Communications
According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.
Fdc 180911- keynote presentatie - alexander van eerden - building blocksFlevum
Director's Challenge | Data Science Trends en de kansen voor uw business
Dat de impact van data science op business modellen groot is zal niemand zijn ontgaan. Het verandert traditionele proposities en klantrelaties en het opent deuren voor explosieve groei. Frontrunners als Google, Uber en Takeaway.com hebben bewezen dat een revolutionaire visie in combinatie met de toepassing van moderne technologieën kan leiden tot grootse successen. Toch blijkt de implementatie voor veel bedrijven nog niet zo makkelijk.
Tijdens deze bijeenkomst zal Alexander op basis van de trends inzoomen op de waarde die data science aan uw business kan toevoegen en concrete handvatten bieden om er direct mee aan de slag te gaan.
Nieuwsgierig geworden? We kunnen alvast in een tipje van de sluier oplichten in dit artikel: Top 4 Data Science Trends that will have a serious impact on your business in 2018!
Bridging the Personalization Gap - Adnan SauafSITA
There is a lot of talk about personalizing the message and offers to your customers but sadly the research shows that companies are not even identifying the customer correctly instead using multiple marketing tools to bombard the customer with competing offers across channels.
5 ways to boost customer loyalty using data analyticsgroupfio1
Great customer experiences lead to higher retention rates, increased brand loyalty, and bigger customer lifetime value (CLV). Improving customer experiences can seem like a straightforward task, but unless you base new tactics and strategies on tools like zero-party data, you might be putting in effort and resources in the wrong places.
So, what are some RIGHT ways to use data analytics to improve customer loyalty? Here’s 5 ideas to help you get started building that data-driven competitive edge.
https://www.groupfio.com/5-ways-to-boostcustomer-loyalty-using-data-analytics/
Start Turning Data Into Actionable InsightsTiffani Allen
Research shows that when consumer insights are translated into action a company is 84% more likely to surpass revenue and profitability goals. Ciceron is a full service digital marketing agency that believes that data points can be used to tell a story, gleaning consumer insights and using those to maximize your ROI.
Tell the story of your customer thanks to your data and take accurate Marketing decisions.
Discover now how weBlend experts can guide you in the Data Jungle!
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
Why true digital transformation must take place across the entire banking ent...Epsilon Marketing
In the global omnichannel world we live in today, financial institutions are hindered by their disparate and siloed systems.
The rise of online banking has produced a massive shift in the way people engage with their money, bill paying, and most importantly, their banks. Today’s consumer is connected more or less 7x24x365 via mobile devices and WiFi in their cars. Banking and insurance companies are struggling to shape their online and digital engagement to match the expectations and desires of the consumers. They need to transform so that they can better understand their consumers.
With this focus on digital transformation, the financial institutions must focus on producing an enterprise-wide solution that enables the business to find, engage, convert, cultivate and expand their relationships efficiently.
Join us as we explain how organizations are successfully transitioning to enterprise-wide digital transformation.
Le ricerche e le analisi di mercato per un’azienda sono essenziali. Capire le necessità e le volontà del proprio target di mercato e monitorare i propri competitor può fare la differenza tra il successo e il fallimento.
Customers increasingly expect a cohesive experience with your brand. Winning and retaining customers is dependent upon the totality of these experiences. Take a look at the not-so-distant past and how consumer expectations have shifted and matured in this quick review of what customer journey mapping is and why it's critical to optimizing engagement.
Similar to Provoke: Achieving enhanced personalisation through big data – David Sigerson, Sitecore (20)
Matt Delaforce, Strategy Director at 4Ps Marketing talks about the awareness phase of a customer journey, how do marketers know they’re meeting their customer’s needs? How can we target them with relevant content that doesn’t necessarily generate revenue in that moment?
Provoke: Case study - digital transformation for Liverpool John Moores Univer...Mando
Hear from Mandy Phillips, Head of Corporate Business Change Initiatives as to how leading educational establishment LJMU have created major business change through a new Sitecore platform.
Provoke: Inhuman resources: How digital workplaces can create the right ecosy...Mando
Jonathan Seal, Strategy Director at Mando, describes five key lessons across the workplace that combine to create the right environment for talent retention.
Siri and Cortana have applied for your role: The rise of AI in MarketingMando
Jonathan Seal, Strategy Director at Mando presents the key headlines from Mando's recent whitepaper, compiling findings from senior marketers from British and global brands.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Provoke: Achieving enhanced personalisation through big data – David Sigerson, Sitecore
1. Achieving enhanced personalisation through big
data
Are you ready for “Internet of Me"
Presented by // David Sigerson
Sitecore Business Optimisation Services (SBOS).
15 July 2015
9. 9
We didn’t get smart by
being good at science,
although that is a useful
SIDE EFFECT
10. 1010
CUSTOMER EXPERIENCE MANAGEMENT
EXPERIENCE
The sum of total conscious events. Oxford Dictionary
CUSTOMER EXPERIENCE
“The customers perceptions and related feelings caused by the one-
off and cumulative effect of interactions with a supplier’s employees,
channels, systems or products”. Gartner,2014
CUSTOMER EXPERIENCE MANAGEMENT
The practice of designing and reacting to customer interactions to
meet customer expectations and this, increase customer satisfaction,
loyalty and advocacy. Gartner,2014
Source: Gartner , 2014
11. The Challenge: Random Customer Journeys
Visit
website
Search
many
dates
Research
routes
Search
vouchers
Google
Get
quotes
Search
aggregator
Chat
online
with CS
Open
email
Compare
Sign up
for
newsletter
I want
to buy…
How do I
decide?
Visit
competitor
websites
Mobile
Apps
Ask
friends
Random Acts of Marketing
Review sitesClick on ads
11
12. 12
Step 1: Data/Knowledge is spread across the organization
CRM
Social
Media
Customer
Support
Website
POS Apps
13. xDB was built specifically for Customer Experience data
CRM
Social
Media
Customer
Support
Website
POS Apps
13
Sitecore
xDB
14. 14
Sitecore’s Unified Platform makes it possible
Integrate with business systems or other sources
Collect and Connect actionable customer data
Analyze, get insight, make decisions and automate
Manage content, information and assets
Personalize messaging across all channels
16. The Challenge: Random Customer Journeys
Visit
website
Search
many
dates
Research
routes
Search
vouchers
Google
Get
quotes
Search
aggregator
Chat
online
with CS
Open
email
Compare
Sign up
for
newsletter
I want
to buy…
How do I
decide?
Visit
competitor
websites
Mobile
Apps
Ask
friends
Random Acts of Marketing
Review sitesClick on ads
16
19. 19
Use of Sitecore
Campaign Personalization
Rules Based Personalization
Booking History Personalization
Systemic Personalisation
20.
21. 21
Outcomes
“During the easyJet January
Sale, easyJet’s biggest
to date, the personalised
homepage helped fill two planes
every minute”
20% bookings increase.
25. 25
The future for marketers is
a
MARKETING
EXOSKELETON
Tools that translate
human marketing
thoughts and
strategy into more
powerful
ACTIONS
26. 26
If you want to learn more about
improving customer experience
Check out
www.Sitecore.net
www.connecttheexperience.com
Email me:
David Sigerson, dvs@Sitecore.net