Social Media Case Study on how Amway India Became #1 Indian brand for Page-Post Engagement on Facebook among 200 Brands within just 3 months of its launch

2. KRDS Case Study:
How Amway India reached 30k users and
became the number one Indian brand for
page-post engagement on Facebook in 3
months of its launch

3. Background and objectives
In May 2013, the Indian branch of the
multinational direct selling company Amway
awarded its Social Media duties to international
Social Media agency KRDS after a multi-agency
pitch process.
The American multinational company goals
included:




Recruiting a large fan database
Interacting and creating an effective
relationship with the ‘young’ fans
Creating brand awareness and spreading
Amway’s core values on Facebook
Identifying and rewarding the online brand
ambassadors
KRDS Case Study: Amway India’s Community Management

4. Our Solution
KRDS created Amway India’s Facebook Page from
scratch and started:
 Posting on behalf of the American multinational
company on Facebook two or three times a day
 Interacting with fans through messages, timeline
posts, quiz polls
 Developing tabs such as Welcome, Community
Guidelines and other applications
 Moderating the received comments on an hourly
basis
 Supervising the Page’s Crisis Management
KRDS Case Study: Amway India’s Community Management

5. Results
Amway India’s community
grew from 0 to over 30k
fans in just 3
months, without any media
purchase.
KRDS Case Study: Amway India’s Community Management

6. Results
Increase in number of fans (Jun-Aug ‘13)
35000
30000
29742
25000
20000
19109
15000
13293
10000
5000
0
June
KRDS Case Study: Amway India’s Community Management
July
Aug

7. Results
Average Engagement (Likes, Shares & Comments Jun- Aug)
25000
22622
20000
17590
15000
10000
6301
5000
0
June
KRDS Case Study: Amway India’s Community Management
July
Aug

8. Results
Average reach* of posts (Jun-Aug)
12000
10965
10000
8000
7523
6000
5560
4000
2000
0
June
July
Aug
*Reach: number of people who see the posts
KRDS Case Study: Amway India’s Community Management

9. Top publications
Very quickly, Amway India’s Facebook
publications generated very high engagement
rates and extremely positive feedbacks.
Some posts received over:
1000
Likes
1000
Shares
4.7%
Engagement
Rate
1000
Comments
KRDS Case Study: Amway India’s Community Management
1421 Likes
152 Comments
1101 shares

10. Top publications
3.3%
1410
114
1174
Likes
Comments
Engagement
Rate
Shares
KRDS Case Study: Amway India’s Community Management
2.1%
1204
101
904
Likes
Comments
Shares
Engagement
Rate

11. Global fans’ feedbacks (June to August 2013)
KRDS Case Study: Amway India’s Community Management

12. Global Results
10 million
4 million
of social impressions
generated in the users’
newsfeed between
June and August!
out of these social impressions
have been generated by the
posts virality
KRDS Case Study: Amway India’s Community Management

13. In June 2013, the provider of media
analytics Socialbakers ranked Amway
India as the number one Indian brand
for page-post engagement on
Facebook among 200 brands
“Why is Engagement Rate the #1 Social Metric?
When we talk about Engagement, we are referring to the activity on your page, to fan interactions to your post types, etc. There are several types of Engagement metrics:
Interactions – Like, Comments, Shares, Replies, Rewteets, and so on.
Reach – the percentage of fans that have seen your post from your Page.
Engagement Rates – a formula for quantifying brands’ success”
Source: socialbakers.com
KRDS Case Study: Amway India’s Community Management

14. THANK YOU
www.krds.com
feed.krds.com
KRDS Case Study: Amway India’s Community Management
twitter.com/KRDS
facebook.com/KRDS