Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
Complete ebook with key insights on how to boost your mobile app downloads through social media.
This guide is based on our experience of working with 10 mobile apps over the past 12 months.
If you have a mobile app and you're not sure you're using social media the right way, we've focused on the latest best practices for Facebook, Twitter, Instagram, and LinkedIn.
This guide is FREE, and we’d love to hear your thoughts on it! :)
Take a detailed look at what the top Banks in India are up to on Social Media. Find out promotion statistics, engagement metrics and campaign intel in this report.
Instagram the - visual storytelling platform that offers both flexibility and function like we’ve never seen before, here is the detail analytic research report of the end year 2015.
Social Media Marketing - A complete guide for mobile apps Gabriela Bejan
Complete ebook with key insights on how to boost your mobile app downloads through social media.
This guide is based on our experience of working with 10 mobile apps over the past 12 months.
If you have a mobile app and you're not sure you're using social media the right way, we've focused on the latest best practices for Facebook, Twitter, Instagram, and LinkedIn.
This guide is FREE, and we’d love to hear your thoughts on it! :)
Take a detailed look at what the top Banks in India are up to on Social Media. Find out promotion statistics, engagement metrics and campaign intel in this report.
China Social Media Marketing: How to get started!Rogier Bikker
How to get started with social media marketing in China. Presented at the BenCham event in Shanghai on November 2, 2010. Tags: advertising, asia, branding, brands, china, "china sns", "china social media", "china social media marketing" ,"chinese media landscape", "chinese social media", "digital marketing", "getting started", "how to", internet, marketing, miffy, "online marketing", "online marketing china", "social media", "social media marketing"
Report on Indian e-commerce industry on Social Media, Feb 2015Social Samosa
Simplify360 has created a report, which analyses social media activities of 20 e-commerce companies in India; Facebook and Twitter are key sources of data.
A compilation of statistics on connectivity, social media and online marketing in India and the world. Check interesting B2B case studies and find out where India is headed to!
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
PLAN Australia - social media and digital communication by Steve Holmes - FeedsyFeedsy
Your clients and potential clients are on social media.
Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily.
This workshop is designed for beginners and intermediate users.
Agenda and outcomes.
1. How a business can benefit
2. The best channel(s) for you
3. Facebook for business set-up steps
4. Content, what do I share?
5. Facebook Myths and Truths
6. Record, email and share video
7. Facebook Advertising Basics
8. What makes a good website?
By Steve Holmes
w: www.feedsy.info
e: steve@feedsy.info
E-marketing practices in India are persistently evolving and regularly getting fine tuned.In such a continuously changing environment, detailed market research helps discover trends and patterns that can equip marketers to make sound and informed decisions.
As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network. As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network.
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
China Social Media Marketing: How to get started!Rogier Bikker
How to get started with social media marketing in China. Presented at the BenCham event in Shanghai on November 2, 2010. Tags: advertising, asia, branding, brands, china, "china sns", "china social media", "china social media marketing" ,"chinese media landscape", "chinese social media", "digital marketing", "getting started", "how to", internet, marketing, miffy, "online marketing", "online marketing china", "social media", "social media marketing"
Report on Indian e-commerce industry on Social Media, Feb 2015Social Samosa
Simplify360 has created a report, which analyses social media activities of 20 e-commerce companies in India; Facebook and Twitter are key sources of data.
A compilation of statistics on connectivity, social media and online marketing in India and the world. Check interesting B2B case studies and find out where India is headed to!
[Report] Top Indian Brands on Social Media for August 2013 by UnmetricSocial Samosa
Unmetric has released its report of Top Indian Brands on Social Media for the month of August 2013. The report focuses on brands from 10 different sectors on 4 distinct social networking platforms.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
PLAN Australia - social media and digital communication by Steve Holmes - FeedsyFeedsy
Your clients and potential clients are on social media.
Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use it daily.
This workshop is designed for beginners and intermediate users.
Agenda and outcomes.
1. How a business can benefit
2. The best channel(s) for you
3. Facebook for business set-up steps
4. Content, what do I share?
5. Facebook Myths and Truths
6. Record, email and share video
7. Facebook Advertising Basics
8. What makes a good website?
By Steve Holmes
w: www.feedsy.info
e: steve@feedsy.info
E-marketing practices in India are persistently evolving and regularly getting fine tuned.In such a continuously changing environment, detailed market research helps discover trends and patterns that can equip marketers to make sound and informed decisions.
As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network. As Twitter continues to grow, and see record activity, brand marketers are focusing more and more attention on their audience engagement across the network.
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
Many brands are not getting their Instagram strategy right. Why? Because they're not following the simple lessons outlined in our Instagram Marketing Strategy E-Book. It contains everything you need to know about this emerging social channel from the creative minds at FlashStock, the leaders in authentic, customized brand imagery.
The following study provides readers with insights on the most important Instagram stats during the first quarter of 2015. It analyzes 5,000 profiles, in different sized groups and presents the average performances of social media marketers. Further it gives social media marketers the possibility to benchmark their own profiles and learn from the most successful players in the market.
Secrets of the Most Successful BloggersBarry Feldman
Three years of research on business blogging are summarized in this insightful infographic revealing the strategies and practices that produce the strongest results.
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics nmorgan66
Socialbakers keynote at Social Media Week 14 in London. Performance is relative, so here I make the case for using comparative metrics for 'Smarter' social marketing. I look at three phases of social maturity, suggest the right KPIs for different types of business. I then look at three benchmarks we publish for social content, social care and social ads including the launch of the Smart Storyteller benchmark. Includes a cheeky look at the real story behind the Oreo social brand.
The Complete Guide to Instagram Stories for Brand MarketersIgnite Social Media
t’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Since launching in 2016, this singular feature of Instagram not only garners the attention of over 500 million users every day but 25% of Millennials and Gen Z users leverage Stories for product consideration, making it a very powerful business tool for brand marketers to leverage. As a social media agency, we strategize, create, monitor, and analyze Instagram Stories for many of our clients.
So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.
Read the full blog post here: https://www.ignitesocialmedia.com/instagram-marketing-2/the-complete-guide-to-instagram-stories-for-brand-marketers/
Contact Ignite Social Media: https://www.ignitesocialmedia.com/contact/
The Data-Driven Approach to Social Media - Mocial ConferenceJeff Gibb
Presentation from #icscmocial in Austin, TX.
The social landscape is changing every day. For marketers, knowing which networks warrant investment is no small feat. Simply Measured’s Director of Business Development, Jeff Gibb, will take a data driven perspective on how leading brands are using social media across major social channels. Jeff will use hard data to highlight trends and benchmarks for each network as well as the commonalities and differences relevant for marketers. This talk will also go a level deeper and show specific tactics and analytics behind some of the top brands winning with social media. If you love graphs and social media, this session is for you.
Similar to Instagram study2014q3 simplymeasured (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Simply Measured Q3 2014 Instagram Study 2
Introduction
Instagram is one of the fastest growing social networks
in history. The mobile photo-sharing app, which
launched in October of 2010, now boasts 200 million
monthly active users, 60 million photos posted each
day, and 1.6 billion likes per day.
This incredible growth has shaken up the way social
marketers think about visual content and marketing
to mobile audiences. Today, 86% of top brands have
Instagram accounts, up from 71% at this time last year.
This study analyzes the top brands in the world and
how they use Instagram to build their brand, engage
audiences, and promote their wares by identifying the
successful (and unsuccessful) tactics that these brands
are using, the results they’re seeing, and lessons to be
learned from them.
200 million
1.6 billion
likes per day
monthly active users
photos per day
60 million
3. Simply Measured Q3 2014 Instagram Study 3
Methodology
The “Simply Measured Q3 2014 Instagram Study” looks at
the Instagram activity of the Interbrand 2013 Top 100 Brands.
At the end of each year, Interbrand ranks the top 100 global
brands based several factors, including market, brand,
competitor, and financial data.
The Interbrand 100 is an industry standard and a standard for
Simply Measured network studies. This list is analyzed because
the companies included are the best in the world at building
and maintaining a brand, which is a prerequisite to a successful
social media strategy.
Statistics cited in this study are based on data from Q3 2014
(7/1/14 - 9/30/14).
All data was analyzed using Simply Measured’s industry-leading
social media analytics and reporting platform.
This study also incorporates data for benchmarking from
previous Simply Measured studies, “How Top Brand Marketers
Use Instagram” (October 2013) and “Top Brands See The Big
Picture With Instagram” (October 2012).
6,075 posts by 80 brands
1,314,427 comments
113,030,987 likes
THIS STUDY ENCOMPASSES:
4. Simply Measured Q3 2014 Instagram Study 4
ADOPTION
More Top Brands See Value in Instagram
At the end of Q3 2012, only 54% of the Interbrand 100 had
Instagram accounts. Today, 86% of the Interbrand list has an
account on the mobile network.
Key Findings
• Active brands (brands who’ve posted at least once in Q3 2014)
have almost doubled since Q3 2012.
• 73% of brands post at least one photo or video per week.
This is a 35 percentage point increase over 2012.
• The number of brands with 10,000 or more followers
has grown by 34 year-over-year.
• The number of brands with more than 100,000 followers
has grown by 15 year-over-year.
Take Away
Brands are joining Instagram at a substantial rate and are
dedicating resources to maintaining a brand presence on
the network. By doing so, many brands are finding successful
ways to grow their audience.
Have an Account
Share of Interbrand 100 Brands
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
Active Account
(Posted in Quarter)
1+ Post
per Week
10,000+
Followers
20,000+
Followers
100,000+
Followers
More Brands Are Active and Building Large Audiences
Q3 2012 Q3 2013 Q3 2014
5. Simply Measured Q3 2014 Instagram Study 5
ACTIVITY
Brand Activity Is Being Standardized
A year ago, posting frequency seemed to be spread across
the board, with 18-20 brands posting in each of the three most
common buckets (less than 10 posts, 10-20 posts, and 20-30
posts per quarter). This is no longer the case.
Key Findings
• In Q3 2014, monthly posting dropped in both the
“less than 10” and “20-30” categories but grew
substantially in the “10-20” category.
• The number of brands posting at least once daily
has more than tripled in the last year growing to
20 brands in 2014.
Take Away
This increasingly standardized posting cadence highlights a
more sophisticated and measured approach to the network.
Brands recognize what’s working and have adjusted tactics
accordingly. While not every Instagram marketer boasts an
audience the size of those among the Interbrand 100, their
tactics can act as a reference point for success.
Less Than 10
Number of Brands
Average Number of Posts per Month
35
30
25
20
15
10
5
0
10-20
Q3 2012 Q3 2013 Q3 2014
20-30 30-40 40-50 More Than 50
Brand Posting Frequency Is Becoming More Normalized
6. Simply Measured Q3 2014 Instagram Study 6
ACTIVITY AND ENGAGEMENT
Active Brands Are Driving More Engagement
As activity among top brands grows, so does engagement.
With more brands engaging larger audiences, more posts
being published, and tactics becoming more sophisticated,
users are becoming more receptive to brand content on the
network, giving large brands a bigger return on their
investment in the network.
Key Findings
• Monthly engagement (likes and comments) for the
Interbrand 100 has more than doubled since Q3 last
year and grown by almost 12 times since Q3 2012.
• Engagement with brand posts is growing at a greater
rate than new brands are adopting the network.
Take Away
Now is a better time than ever before for brands to invest
in Instagram. As audiences become more receptive to branded
content, the potential for high engagement and exposure is
continuing to grow substantially.
50M
45M
40M
35M
30M
25M
20M
15M
10M
5M
0M
No. of Active Brands Engagement
Active Brands Are Driving More Engagement
No. of Active Brands
Total Engagements
100
90
80
70
60
50
40
30
20
10
0
Mar. 11
Mar. 12
Mar. 13
Mar. 14
Jun. 11
Jun. 12
Jun. 13
Jun. 14
Sept. 11
Sept. 12
Sept. 13
Sept. 14
Dec. 11
Dec. 12
Dec. 13
Q3 2014
Q3 2013
Q3 2012
Q3 2011
7. Simply Measured Q3 2014 Instagram Study 7
ENGAGEMENT: AVERAGES
Average Engagement per Post Is Increasing
While much of the increased overall engagement is due to
increased brand activity, more users are engaging with each
post as the Instagram user base becomes more comfortable
with branded content, and brands become more effective
at using the network.
Key Findings
• The average engagement per post has grown by
416% over the same time period two years ago.
• In Q3 2014, Interbrand 100 posts averaged 18,822 likes
and comments each.
• During this same time two years ago, Interbrand 100
companies averaged only 3,648 engagements per post.
Take Away
The ability to make an impact with a single piece of content
is growing exponentially on the visual storytelling network.
Top brands have grown per-post engagement by almost five
times over the course of a year.
45M
40M
35M
30M
25M
20M
15M
10M
5M
0
2.5K
2K
1.5K
1K
500
0
Engagement and Posting Volume Are Increasing Over Time
Engagement Posts
Mar. 11
Mar. 12
Mar. 13
Mar. 14
Jun. 11
Jun. 12
Jun. 13
Jun. 14
Sept. 11
Sept. 12
Sept. 13
Sept. 14
Dec. 11
Dec. 12
Dec. 13
25K
20K
15K
10K
5K
0
Engagement per Post Is Increasing Over Time
Engagement per Post
Mar. 11
Mar. 12
Mar. 13
Mar. 14
Jun. 11
Jun. 12
Jun. 13
Jun. 14
Sept. 11
Sept. 12
Sept. 13
Sept. 14
Dec. 11
Dec. 12
Dec. 13
Average Engagement Per Post Total Engagement
Number of Posts
8. Simply Measured Q3 2014 Instagram Study 8
ENGAGEMENT: TIMING
Comments Happen Quickly on Instagram
Most comments on Instagram happen quickly, but
high-performing posts see comment volume peak later.
Key Findings
• On average, posts by top brands garner 216 comments,
with 50% of comments being posted in the first 6 hours
and 75% of comments being posted in the first 48 hours.
• Top brands have staying power. 10% of comments come
after 13 days.
• High-performing posts (posts with double the average
engagement) will peak later, taking more than 13 hours
to hit 50% of total comments.
• Posts with half the average engagement get 50% of
their comments in less than 3 hours.
Take Away
High performing content on Instagram has a longer shelf
life than average posts. This is an important reason to focus
on quality. Instagram users scroll through a single stream of
images, even when using the discovery tools and searching
specific topics. As a post ages, it’s important to have content
that will catch their eye.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
Posts by Top Brands Have a Long Life
Low Engagement Posts High Engagement Posts
1 2 3 4 5
Days Since Content Was Posted
Cumulative Percentage of Total Comments Made
Average Posts
9. Simply Measured Q3 2014 Instagram Study 9
INDUSTRY ACTIVITY
Media Brands Are The Most Active
The most active industry on the Interbrand list is media;
even though automotive is the most well-represented
on the Top 100 List.
Key Findings
• Only four media brands from the Interbrand list are
active on Instagram, but they average 62 more posts
per month than the list average.
• The brands in the media industry average 23,906
engagements per post; 5,084 likes and comments
more than the list average.
• Business services, financial services, and fast moving
consumer goods (FMCG) have the lowest percentage
of brands represented on Instagram.
• While the automotive industry has the highest number
of brands on Instagram (13), the luxury segment of the
Interbrand 100 list maintains 100% Instagram adoption
with all seven brands active on the network.
100
90
80
70
60
50
40
30
20
10
0
20
18
16
14
12
10
8
6
4
2
0
No. of Active Brands
Average Monthly Posts per Brand
Number of Brands Active in Q3 2014
Automotive
Technology
Luxury
FMCG
Electronics
Alcohol
Financial Services
Apparel
Media
Restaurants
Diversified
Beverages
Retail
Sporting Goods
Energy
Home Furnishings
Business Services
Average Posts per Month
Instagram Activity Varies by Industry
Take Away
Instagram is a playground for brands with visually-appealing
products and a unique style. Media, automotive, luxury, and
apparel have all found success on the visual storytelling platform.
13
9
7 7
6 6 6
4 4 4 4
3
2 2
1 1 1
10. Simply Measured Q3 2014 Instagram Study 10
TACTICS: CAPTIONS
Brands Avoid Lengthy Captions…
But Should They?
Brands on Instagram are focused on keeping captions short.
This isn’t surprising, since the network is made for visual
sharing. But, it turns out engagement doesn’t drop when
longer-captioned posts are shared.
Key Findings
• The average caption is 138 characters long,
including hashtags.
• There is no statistically significant correlation
between caption length and engagement.
Take Away
While it may seem intuitive to keep post captions short,
this isn’t necessarily integral to finding success on Instagram.
Don’t be afraid to use the space needed to convey your
message, as long as it adds to the visual focus of your post,
as opposed to detracting from it.
1,200
1,000
800
600
400
200
0
Longer Captions Are Used Sparingly by Top Brands
Number of Posts
<25
<125
<225
<325
<425
<525
≥600
<50
<150
<250
<350
<450
<550
<75
<175
<275
<375
<475
<575
<100
<200
<300
<400
<500
<600
Number of Characters in Post Caption
30K
25K
20K
15K
10K
5K
0
Caption Length Does Not Significantly Affect Engagement
Average Engagement per Post
<25
<125
<225
<325
<425
<525
≥600
<50
<150
<250
<350
<450
<550
<75
<175
<275
<375
<475
<575
<100
<200
<300
<400
<500
<600
Number of Characters in Post Caption
11. Simply Measured Q3 2014 Instagram Study 11
TACTICS: @MENTIONS
Caption Content Isn’t Going Unnoticed
While caption length doesn’t impact engagement,
caption content certainly does.
Key Findings
• On average, posts that include another user handle in the
caption net 56% more engagement.
• Only 36% of all brand posts include at least one @mention.
Take Away
Not every brand is taking advantage of @mentions as a way of
reaching and interacting with a wider audience, but the tactic
has proven successful for those that have done so authentically,
relevantly, and without spamming users. It’s important to note that
users who employ this tactic in an abusive and inauthentic way will
be deactivated, so be cautious and measured in your approach.
25K
20K
15K
10K
5K
0
@Mentions Increase Engagement per Post
Posts with
No @Mention
15,600
24,400
Posts with at Least
One @Mention
12. Simply Measured Q3 2014 Instagram Study 12
TACTICS: HASHTAGS
Hashtags Are the Norm on Instagram
Instagram limits hashtagging to 30 tags per post. Top brands
may not use all 30 allotted tags, but they aren’t shying away
from the technique either.
Key Findings
• 88% of brand posts include at least one hashtag.
• 91% of posts by top brands have seven or fewer hashtags.
• Posts with at least one hashtag average 12.6% more
engagement.
Take Away
Hashtags are an important part of discovery on Instagram,
allowing brands to gain exposure to niche groups and specific
areas of interest. While they may not drive exponential
engagement growth, they give audiences an organic way
to discover branded content through the topics and forums
that interest them.
1.8K
1.6K
1.4K
1.2K
1K
800
600
400
200
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Most Posts by Top Brands Have Few Hashtags
Number of Instagram Posts
Number of Hashtags Used
13. Simply Measured Q3 2014 Instagram Study 13
TACTICS: LOCATION TAGGING
Location Tagging Tied to Engagement Growth
Location tagging gives Instagram users another way to find content.
Several third party apps exist that allow users to search by location,
leading to increased engagement.
Key Findings
• Of the 6,075 Instagram posts, 307 had a location tagged.
• Posts tagged with a location receive 79% higher engagement.
• No brand on the Interbrand list uses location tags on all posts.
Take Away
Only some brands ever tag with a location, and these brands have
higher engagement overall, which suggests a generally higher level
of Instagram sophistication pays off for these brands. When these
brands tag a location, their posts average 29% higher engagement.
No brand in this sample uses location tags on all their posts.
35K
30K
25K
20K
15K
10K
5K
0
Location Tagging Increases Engagement per Post
Engagement When
Location Tagged (307 posts)
32,400
25,200
Engagement When No
Location Tagged (2,994 posts)
14. Simply Measured Q3 2014 Instagram Study 14
Conclusion
Instagram has taken great care to enable quality brand
storytelling. With an active ad network and analytics being
slowly rolled out to enterprise partners, a highly engaged
audience, and updated features, the focus of brand marketers
is on implementing the best tactics for driving engagement
on the network. These top brands have already recognized the
opportunity with Instagram’s 200 million users by increasing their
activity and working to refine their tactics.
The example from the leading companies speaks to the
importance of a sophisticated presence.
1. Maintain a balanced posting cadence.
2. Don’t second guess caption length.
3. Test location tagging.
4. Use hashtags to reach targeted audiences.
5. Mention influential and relevant users in captions
to engage new audiences. Keep in mind that you
don’t want to come across as spam.
By following the example of these brands, and developing
a practical and sophisticated measurement strategy, you can
make Instagram work for your brand as well.