This document provides guidance on using social media, particularly LinkedIn and Twitter, for business purposes. It recommends focusing social media efforts on platforms where clients engage and starting simply. For LinkedIn, it advises creating personal and company profiles, connecting with contacts, and engaging in groups. For Twitter, it describes using hashtags and tools like TweetDeck to manage communications and promote events. The goal is to engage customers, build expertise, and create business opportunities through social interactions.

1. Social MediaForBusinessJune 11th, LSHD AdvertisingKathy HokunsonRegional Sales Manager

2. © 2009 Site-Seeker, Inc.The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.From:Marketing Sherpa2009 Social Media and PR Benchmark Guide

3. Social Media Sites

4. Where to StartDon’t get overwhelmed – you don’t need to do it all

5. Focus on areas where your client and prospects engage

6. Start simple & make it effective

7. Once you are comfortable in one, try another© 2009 Site-Seeker, Inc.Who uses Linkedin & Why?Business professionals

8. LinkedIn promotes:

9. business intelligence, business development, and the creation of business relationships

10. Your Personal Linkedin ProfileCreate your account

11. Build your personal online profile

12. Summarize your professional expertise

13. Outline your accomplishments

14. Link to your corporate website

15. Use the standardized corporate name, not “My Company”

16. Establish connections

17. Find people you know who are Linkedin

18. Invite people you know who are not Linkedin