This document provides tips on how to leverage LinkedIn for both personal and professional purposes. It recommends establishing a complete profile, expanding your network by connecting with others, interacting with groups and answering questions to provide value to the community. It also suggests using LinkedIn to research companies and job opportunities, and consider advertising or premium services for greater visibility. Mobile apps are available to help connect on the go.

2. How to Leverage

3. Danielle Leitch, EVP MoreVisibility @danielleleitch [email_address] Class of ‘93 http://faualumni.org

4. MoreVisibility Background Founded in 1999 … Recognized Leader since inception Named to INC 500/5000 six years in a row (2005 – 2010) Full service Interactive Agency 11 years of documented results and significant industry recognition Diverse clients in numerous industries Business to Business Business to Consumer E-Commerce Financial Services Travel & Leisure Government Education Publishing Legal

5. LinkedIn Benefits • Manage your professional information • Be introduced to potential employers/clients • Create, collaborate on projects • Gain insights from like-minded professionals • Discover new connections / add to network • LEARN, ENGAGE and GET HIRED

6. Establish Your Profile

7. Creating Your Profile MoreVisibility 2010 www.MoreVisibility.com

8. What Can Be Shared? • Any or all of the following:

10. Account Settings - Privacy

12. Request Recommendations Personalize the request

13. Manage Recommendations

14. Build Your Network

15. Connecting with Others Create a Network

16. Search for Connections

17. Adding a Connection Need Email

18. Enhancing Your Profile

19. Premium Accounts For Job Seekers

20. For Recruiting/ Prospecting

21. TWITTER INTEGRATION

22. TWITTER INTEGRATION

23. Push Info Over To Twitter Manually control tweets

24. Applications

25. Applications: Tripit

26. Applications: SlideShare Presentations

27. Groups / Answers & Events

28. Group Details

29. Florida Atlantic University Alumni Group

30. Job Postings Within Groups

31. Ask and Answer Questions

32. Research / RSVP Events

33. Companies

34. Company Page

35. Edit Page

36. Page Stats

37. Promote Your Page

38. Research Other Companies

39. Follow Companies

40. PAID ADVERTISING

41. Precision Targeting

42. Job Posting ($)

43. MOBILE

44. LinkedIn for Blackberry Android App available on Amazon Store

45. iPhone App available from iTunes Neat feature to connect

46. SUMMARY Establish yourself individually with profile Expand your personal network & connections Interact with the community, offer value Leverage the community – great resources Develop a company page for your business Mine the network for business opportunities / Research business partners; job applicants Consider Job Postings, Paid Advertising or Premium Services where helpful

47. Looking for help? Special Offer to Webinar Attendees www.MoreVisibility.com/FAUNAA