Digital PR strategy is more than just press releases. Utilizing your social media platforms while finding new ways to find what the consumer is looking for helps you stay top of mind for your potential customer. Where else do they shop? What type of experience are they looking for? What can you provide them that no one else can? Destiny USA has found creative ways to approach the consumer and provide a digital experience that will hopefully become a physical one.

1. Social Media Strategy for Business
The Power of Geo-Targeting and measuring the wants of the
consumer

2. What is Social Business?
Social Business is when any organization engages with an
audience either internal or external, maybe both, using one or
many social platforms. *
*Hootsuite, 8 Tips for Social Business, 2013 , Google Images

3. What is geo-targeting?
Geo targeting enables local businesses to
concentrate their ad spend on a strategic
geographical area around their business location.
Such concentration raises online display ROI because
it increases accuracy of a campaign because ads
are seen by the right people. Geo targeting allows
local businesses to purchases fewer impressions to
reach their frequency goals for a chosen audience:
without it, only a small portion of the ads would show
up in front of the right people living near the
business.*
In laymen’s terms…
*Vantage local business, 2011

4. Geotargeting is being in the right place at
the right time…online
So, how do we know what works for us?

5. Consumer- where are they?
Better yet, who are they?
How do you reach them?
Learn how to make a conversation a
conversion with the right tools
Make a list of what you think are
consumer wants & needs and then
where you can find them
Social Media tracking is becoming
easier and more efficient with tools like
Google Analytics (social reports),
Facebook post targeting and XXXX
Before you analyze your consumer, you
must first take a closer look at yourself…

6. What’s your brand?
Who’s your demographic?
Who are you targeting?
What do you have that no one
else does?
Why do you matter to them?
Do these fall in line with who you
think your consumer is and are you
in the same marketing realms as
them?
Don’t lose site of your ultimate goals
Compelling business model
Great consumer experience

7. Connect Converse Convert

8. Focus on influence
What platforms are your most influential?
Test out what’s going to work for you
• Geo-target posts on
Facebook and gauge reach
and response
• Use a call to action to target
specific groups
• Father’s Day

9. Google Virtual Tour

10. Density + Destiny USA
• Using everyday tools like wireless internet to help learn
the wants and needs of the consumer

11. Destiny USA is working to create and maintain
consumer relationships
RetentionRetention

12. Marketing is data driven
Collect data using Google social reports, track insights and make
the consumer experience a great one, every time while providing
the right information to your management team.

13. How to get there for less than $10 a month
Hootsuite Pro and Google Analytics are a killer combination
Integrate Hootsuite into Google Analytics for campaign based tracking
Validate your Google Analytics account (this is where your goals come in
handy)

14. It’s about creating an experience