Digital marketing is the targeted and measurable promotion of brands online using digital technologies to reach customers. It involves various tactics like search engine optimization (SEO), social media marketing, content marketing, and more. A digital marketing strategy is important for several reasons: without clear goals, a company risks being directionless online and losing market share to competitors that devote more resources to digital. A strategy also helps a company understand its online customers and value proposition better in order to optimize its digital efforts.

1. Digital Marketing
Strategy For
MAKINTOUCH CONSULTING

2. Overall Marketing Plan

3. Overall Marketing Plan
What is Digital
Marketing?
Digital Marketing is an umbrella term for the targeted, measurable, and
interactive marketing of products or services using digital technologies to reach
and convert leads into customers. The key objective is to promote brands, build
preference and increase sales through various digital marketing techniques. It is
embodied by an extensive selection of service, product and brand marketing
tactics, which mainly use the Internet as a core promotional medium, in addition
to mobile and traditional TV and radio.
Digital marketing activities are search engine optimization (SEO), search engine
marketing (SEM) , content marketing, influencer marketing, content automation,
campaign marketing, and e-commerce marketing, social media marketing, social
media optimisation, e-mail direct marketing, display advertising, e–books,
optical disks and games, and any other form of digital media. It also extends to
non-Internet channels that provide digital media, such as mobile phones (SMS).

4. Overall Marketing Plan
Why You Need a Strategy
1 You're directionless
I find that companies without a digital strategy (and many that do)
don't have clear strategic goals for what they want to achieve online in
terms of gaining new customers or building deeper relationships with
existing ones. And if you don't have goals you likely don't put enough
resources to reach the goals and you don't evaluate through analytics
whether you're achieving those goals.
2 You won't know your online market share
Customer demand for online services may be underestimated if you
haven"t researched this. Perhaps more importantly you won't
understand your online marketplace: the dynamics will be different to
traditional channels with different types of customer profile and
behaviour, competitors, propositions and options for marketing
communications.

5. Overall Marketing Plan
Why You Need a Strategy
3 Existing and start-up competitors will gain market share
If you're not devoting enough resources to digital marketing or you're
using an ad-hoc approach with no clearly defined strategies, then your
competitors will eat your digital lunch!
4. You don't have a powerful online value proposition
A clearly defined online customer value proposition will help you
differentiate your online service encouraging existing and new
customers to engage initially and stay loyal.
5. You don't know your online customers well enough
It's often said that digital is the "most measureable medium ever". But
Google Analytics and similar will only tell you volumes not sentiment.
You need to use other forms of website user feedback tools to identify
your weakpoints and then address them.

6. Overall Marketing Plan
Why You Need a Strategy
6. You're not integrated ("disintegrated"•)
It's all too common for digital to be completed in silos whether that's a
specialist digital marketer, sitting in IT or a separate digital agency. It's
easier that way to package digital marketing into a convenient chunk.
But of course it's less effective. Everyone agrees that digital media work
best when integrated with traditional media and response channels.
7. Digital doesn't have enough people/budget given its importance
Insufficient resource will be devoted to both planning and executing e-
marketing and there is likely to be a lack of specific specialist e-
marketing skills which will make it difficult to respond to competitive
threats effectively.
8. You're wasting money and time through duplication
Even if you do have sufficient resource it may be wasted. This is
particularly the case in larger companies where you see different parts
of the marketing organization purchasing different tools or using
different agencies for performing similar online marketing tasks.

7. Overall Marketing Plan
Why You Need a Strategy
9. You're not agile enough to catchup or stay ahead
If you look at the top online brands like Amazon, Dell, Google, Tesco,
Zappos, they're all dynamic - trialing new approaches to gain or keep
their online audiences.
10 You're not optimising
Every company with a website will have analytics, but many senior
managers don't ensure that their teams make or have the time to
review and act on them. Once a strategy enables you to get the basics
right, then you can progress to continuous improvement of the key
aspects like search marketing, site user experience, email and social
media marketing.

8. Overall Marketing Plan
Our Assessment
Of
Makintouch Consulting
Having studied through the website, we discovered:
1. Website is not properly web optimized.
2. Social Media pages are inactive, engagement and feedback is lost on
the pages.
3. Website engagement and conversion is not utilized.

9. Overall Marketing Plan
Marketing Objectives
Marketing Strategy
Which platforms to actively run?
Marketing Strategy
Which platforms to actively run?
Marketing Strategy
Which platforms to actively
run?
Primary Objective Tactic

10. Guide Plan
• Opt-In Process
• List
• Email
Newsletter
• Ebook
• Website
• Datasheet
• Blog Post
• Product
Releases
• Facebook
• Twitter
• LinkedIn
• Instagram
• Social
• PPC Campaign
• Paid Email
Campaign
• Direct Mail
• SalesCall-Down
• SEO

11. ROI & Leads
Advertisement in Major Newspapers Blogs & Websites
Mobile Advertising
Google AdWords
Paid Online Advertising
Paid Email Campaign
LinkedIn
Twitter
Facebook
Hashtag Campaigns & Twitter Business ADs
Facebook Advertising & Website Promotions
LinkedIn Sponsored Posts & Updates
EMS Management & Database
Across all Online Platforms
Strategic Metadata & Keywords
Traffic targeted
All Social Networks

12. About Us
Vincy Concepts LLC is a fast growing outfit with young and talented
minds, having been in the Advertising and Marketing world for years
we have been able to gain expertise and experience in the industry
with vast knowledge of Digital Marketing we are working on punching
a big blow in the industry very soon, would you like to be part of the
CHANGE?