Carousel Center will be rebranded as Destiny USA on August 2, 2012. The rebranding will include changes to signage, both physical and digital directories, and online platforms. Carousel Center will also receive interior renovations like new lighting, bathrooms, and storefronts. Consumers are encouraged to follow Destiny USA's social media pages and website for updates on the transition and expansion.

1. June 2012
Visit us at DestinyUSA.com Join us on Twitter @DestinyUSA and Facebook Destiny USA
Carousel Center Rebranding What’s
as Destiny USA Inside:
Destiny USA will celebrate its Pg 2. Keep updated with our
rebranding on August 2, 2012. latest online and social media
We will give you the inside scoop platforms
on what’s going to happen both
online and on site. You can also Pg 3. All new digital directories
submit any questions that you to make shopping easier
have regarding our rebranding Carousel Center will soon be rebranded as
on our Facebook page or Destiny USA and the Carousel logo will be
Pg 3. New signs going up to
replaced by the new Destiny USA logo.
on twitter using the hashtag help with physical rebranding
#DestinyUSARebrand. happening! Post your favorite
pictures on our Facebook page Pg 4. Take a look at Carousel’s
Remember to check out the or tweet at us and we might new interior as it receives a
space for yourself to see what’s highlight what you have to say! facelift
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2. Online and Social Media
Rebranding will take place over In late June, our
the next few months. Prior to social media pages Looking just for
August 2nd, you will begin to see will become one. sales? Destiny
some physical changes within That means that USA will highlight
the space as well as changes Carousel Center all of the sales and
online. on Facebook and chatter inside the
on Twitter will transition facility in real time
Here are some key milestones over to Destiny USA and @ on our web site and on our new
that will be coming up: DestinyUSA. Destiny USA will digital directories. You can find
continue to provide sales and out what’s going on every day so
Over the next event information alongside you don’t miss out on the deal
couple of weeks, construction updates and brand you’ve been waiting for!
www.destinyusa. announcements.
com will transition
to a brand new Destiny USA will
web site with continue to provide new
new information, graphics and store announcements,
links to provide you the most upcoming events,
up to date and exciting news. mall hours and
All existing information on www. information on
carouselcenter.com will transition social media and our brand new
over to this new web site and all web site.
traffic to www.carouselcenter.
com will be redirected to www. Displays around the expansion are available for
access to our QR code as well as our Facebook
destinyusa.com. and Twitter information.
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3. Digital Electronic Directories
To help make your shopping in finding the right stores for the
experience more exciting and product you’re searching for.
interactive, Destiny USA will
introduce 26 brand new digital The simple sleek look and new
directories located design will
throughout the “...make your shopping allow you to
existing Carousel experience more exciting access your
Center and the favorite new
and interactive...”
expansion. These tabs and
directories will hotspots from
have all new information and our web site on our directory as
guides to help get you where well.
you need to go and assist you
The new touch screen directories will help
consumers find exactly what they need
quickly and easily.
Physical Rebranding Out With The Old,
In With The New
There are a lot of changes as well as inside of the expansion.
coming to the existing Carousel All of our external signage that New Destiny USA pylons
Center and the expansion when references Carousel Center will will soon replace the current
it comes to physical rebranding. also change to Destiny USA Carousel Center pylons outside
Soon, you will start to see all of for August 2. That means that the facility. The outdoor signage
our internal and external signage all entrance signage, roadway will soon change as we make
changing over to the brand new directional signs and exterior our rebranding transition from
design. logos will become Destiny USA. Carousel Center to Destiny USA.
All of our directional signage will Then
change inside of Carousel Center
Now
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4. Carousel Gets a Facelift Don’t Forget
As the expansion near completion remodeling bathrooms, repainting Remember to submit all of your
and buildouts are underway, and installing new lighting rebranding questions on our
the existing Carousel Center is fixtures. We will highlight all Facebook page or using our
also welcoming new brands and changes occurring in both the hashtag #DestinyUSARebrand
undergoing some changes of its expansion and Carousel Center on Twitter! You can keep up with
own. Throughout the summer, on social media to keep you all of our news and updates on
Popeye’s Louisiana Grill, House aware of what’s happening Facebook, Twitter or on our
of Hoops and The website, www.destinyusa.com
Walking Company will
“...Carousel Center is also welcoming
join the lineup and new brands and undergoing Comments from our followers:
Claire’s, Spencer’s, some changes of its own.”
Champs and Zumiez “Looking forward to the
will be remodeling. money/jobs Destiny USA
will bring to Syracuse.”
In the common area spaces,
Carousel Center will be “Cannot wait for Popeye’s
Chicken to open!!!”
“@destinyusa is about to
be insane.”
“I think @destinyusa will
be great for Syracuse!”
“@destinyusa, I can taste
the fondue already!”
Facebook: Destiny USA
Twitter @DestinyUSA
The fresh coat of paint (top left) and modern store fronts (top right) will help give Carousel
Center a fresh new look to match the expansion (below).
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