Social media is a platform for connecting and engaging with individuals and businesses through various forms of dialogue, significantly impacting recruitment, consumer expectations, and customer support. With billions of internet users globally, platforms like Facebook and Twitter play crucial roles in brand awareness and customer interaction, demonstrating the importance of social media for businesses. The document emphasizes the rapid growth of social media, showing how quickly it has transformed consumer behavior and marketing strategies.

1. What is social media?

2. Social Media
Social media is about connecting with
people. It’s about having conversations
online. It’s dialogue. Not monologue.
It’s Facebook, Twitter, blogs and more.
Social media is listening first. Selling second.
Social media has changed everything. From the
way people are recruited and hired to consumer
expectations and customer support.

3. That’s
just
for
starters

4. Why is
social media
important?

5. The Big Picture
1.8 billion Internet users worldwide
259million Internet users in N. America
425 million Internet users in Europe
90 trillion emails sent in 2009
126 million blogs on the Internet

6. Why Facebook
• 400 million users, 200 of which login
into site regularly
• Facebook connects people personally and
professionally through messages, videos,
pictures and more
• More than 1.5 million pieces of content,
such as links, blogs, notes, etc., are
shared on Facebook. Daily.

7. Why Facebook
• 1.5 million active business pages
• More than 20 million people become
fans of Pages each day
• The fastest growing segment on Facebook
is 55 to 65 year-old females

8. “It took us 8 years to reach 1.5 million
registered users in the era of email. It
took us only 5 months to acquire the
same number of users on Facebook.’’
Facebook Nov 2009: Excerpt from “Connect brings JibJab New Users”

9. Brand Awareness In The Old
Days
It only took 38
years to reach
50 million users
via radio
And a mere 4
years for
television

10. A Shift in Brand Awareness
Whoa!
90% of people who can skip TV
ads DO
78% of consumers trust
peer recommendations 18% of traditional TV campaigns
generate a positive ROI
34% post opinions about
products and brands on Millennial & Gen Y’ers
their blog outnumbering the Baby Boomers
and
36% think more positively
about companies that have have $350 billion in direct
blogs spending power,
Only 14% trust ads 96% join social networks

11. • Second largest search
Why engine. In the world
• Largest video site on the web
• 3.5 million DAILY visitors
• 2 billion videos viewed
every day. That’s nearly
double the prime time
audience of the three major
U.S. networks combined.

12. Why Twitter
Businesses use Twitter to connect with customers
and converse with them.
And connect with prospects.
Twitter is used to provide customer service.
And it’s used to drive traffic to web site.
Twitter’s surpassed the 10 billion tweet milestone.
Twitter gives an immediate pulse on what people
are talking about.

13. Discover the power of social
media
Are you ready?

14. contact AngCo today for a free consultation
www.AngCo.biz