This document discusses the history and use of social media. It explains that social media started in the 1970s with bulletin board systems and grew with the introduction of services like CompuServe, AOL, Yahoo, and Amazon in the late 20th century. Today, most big companies and many individuals use popular social media platforms to connect, share information, and market products and services. The document provides examples of how companies have successfully grown their brands using social media campaigns on sites like YouTube and Facebook. It suggests ways a company could utilize social media to better connect with customers and promote its brand. In the end, it asks if the audience has any other questions.

1. The way to the future with social media

2. What to expect
 What is Social Media?
 How did Social Media come to be?
 How is Social Media used in today’s society?
 How can our company grow using Social Media?
 Review of what we have discussed
 Questions

3. What is Social media?
• A new way of building our future!

4. How did Social Media come to be
 It all started in the 1970’s with something called the
Bulletin Board System (BBS)
 Introduction to CompuServe in the 1979
 AOL made it’s day view
 Mid-1990’s Yahoo and Amazon was introduced

5. How social media is used today

6. How is Social Media used today cont.
 In a survey two-thirds of big companies us Web 2.0 tools
such as social networks or blogs.
 SuperValu used Yammer to connect to 11,000 Executives
and store managers.
 Dell uses IdeaStorm site to listen to their costumers that
had more than 17,000 ideas and adopted 500
 BlendTec used an ad saying “will it blend” on YouTube
increasing it’s sales 5x

7. BlendTec Results
2005 October 30-31 November Some Time January 2009
2006 2006 Later
Great Products Built First 5 videos BlendTec YouTube
but no brand willitblend.com top 5m views begins channel has
awareness first 5 videos on YouTube optimizing 3,013,978
posted to YouTube tags views, 157,621
YouTube and purchasing subscribers
Adwords and
Yahoo!

8. How our company can grow using social Media
 Start applying our logo’s and some commercials to
network sites such:
• Facebook
• Twitter
• YouTube
 Set advertisements that relate to people in the range
of 18 – 64
 Also relate towards adult women ages 18-29 because
they have a full use of 89% overall and 69% on an
average day

9. How our company can grow using social media
cont.

10. Review of what we have discussed
 What Social Media is
 Background to how social media became popular
 How companies in today’s market utilized Social
Media to their advantage
 How we as a company can make ourselves better and
use social media to it’s fullest

11. QUESTION’S?

12. Works Cited
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