This document contains tips and strategies for using various social media platforms like Pinterest, Facebook, Twitter, and Instagram to promote brands. For Pinterest, it recommends using boards to organize pins and leverage other networks to drive traffic. For Facebook, it outlines new features like actions, apps, and timelines that can engage customers. For Twitter, it describes tools like TweetBeep, Twibs, and TwtQpon that allow monitoring conversations, finding businesses, and creating coupons. For Instagram, it advises using hashtags, networking through comments, and consistently sharing diverse photos.

1. Matt
Baumgarten
Resume 2.0

2. University of Nevada, Reno

5. Why Hire Me?
 Self Motivated
 Team Player
 Positive Attitude
 Determined
 Accountability
 Passion for High Achievement

6. Photo by Danilo Rizzuti / FreeDigitalPhotos.net

11. matt@mattbaumgarten.com
www.mattbaumgarten.com
http://www.linkedin.com/pub/matt-baumgarten/13/884/598

15. 1. Pin Board
2. Leveraging Social Media Presence
3. Daily Pin Marketing to Engage with Customers

16. Pinterest profiles provide a “board” where users can pin images that are all the
same size. Each image has a link back to the origin site. For example, if you’re
a brand and you post images of products on Pinterest, you can have the
image link back to your brand website. It provides a useful too for increasing
traffic to your website. Some sites have seen as much as a 75% increase in
web traffic due to Pinterest so it is definitely working.

17. You’ll also want to use your other social networks to feed into Pinterest to help grow
its presence online. Facebook and Twitter have the advantage of having hundreds
of millions of users. You can leverage their popularity and expand your web
presence by pointing people to Pinterest from your website, Facebook, Tumblr, and
Twitter accounts.

18. A good marketing practice is to promote a daily pin theme that engages users and
keeps them coming back to see what the next days theme will be. One popular
one is to use product discounts or promotions that support a charity event or
cause. These types of promotions encourage customers to re-pin the promotion
and generate increased traffic to your Pinterest profile and company website.

19. Facebook’s New Timeline

20. 3 Features key new features that benefit brands:
1. Facebook Actions
2. Facebook App
1. Facebook Timeline

21. 3 Features key new features that benefit brands:
1. When it comes to engaging with customers, Facebook actions stands out as a
major improvement on the old layout. Users now have more options to interact with
the brands by expressing that they “love,” “want,” or “own” a product. Previously
users were only able to “like” a particular brand. This new feature is great for
marketers who want to categorize their fans as current or potential customers and
develop individualized promotions to attract new customers and maintain current
customers.

22. 2. Facebook apps are now much more visible in the new Timeline layout. If you’re a
business that creates apps for Facebook then you are really going to like this new
feature. The new layout prominently features apps at the top of the users page. All
of the interactions with the app are published to the users timeline giving brands
more visibility. This new feature can help brands attract new fans and further engage
current customers. When using apps to promote your brand remember not to
overwhelm you customers with too much content that will crowd their timeline.

23. 3. The new Facebook Timeline is about telling your individual or brand story. Many
brands have a rich history that customers appreciate and follow. You can use the
new Timeline feature to communicate that rich brand history to your customers
using images and rich media content that play a more prominent role in the new
layout. An effective marketing strategy involves communicating and engaging with
customers and this new Timeline layout provides lots of new opportunities for doing
just that.

24. 3 Twitter Tools for Brand Success
1. TweetBeep
2. Twibs
3. TwtQpon

25. TweetBeep allows you to “keep track of conversations that mention you, your
products, your company and anything, with hourly updates! You can even keep
track of who’s tweeting your website or blog, even if they use a shortened URL
(like bit.ly or tinyurl.com.)” Consumers today are in control of the conversation.
This tool allows you to learn about conversations quickly and enables you to
respond and get ahead of a story if necessary to limit any harm to your brand.
Keeping up to date on conversations about your brand and products is a
necessary component for a strong CRM strategy.

26. Twibs is a business directory that allows users to find business on Twitter. The
directory breaks down the business by largest brands, categories, promotions, and
by location. If you’re a brand then this director should be a necessary component of
your Twitter strategy for promoting your brand online. If you’re a consumer, it a great
place to search for a particular brand or browse for interesting companies that might
appeal to you. The directly currently has 35,583 businesses that are on Twitter.

27. TwtQpon is a service that allows you to create coupons for your business on Twitter.
Four types of coupons are available. Online coupons, in-store coupons, percentage
discount, and amount discount. You can limit the number of coupons available. There is
a unique code associated with each coupon and there is a list of the names of the
people who claimed your coupons. The ability to provide coupons for your twitter
followers enhances your social media marketing strategy by further engaging your
current customers and attracting new customers.

28. Instagram Brand Tips:
1. @tags and #hash tags
2. Networking
3. Consistent Sharing

29. For brands looking to get the most out of their use of instagram, the app allows
instagrammers to @tag their friends and companies in their photos or #make
comments that will link back to certain brands. Create a handle that is obvious
and easy to search and use it constantly.

30. Get involved with your followers and comment on their photos. You don’t have
to comment on every follower, just be engaged. Create photo contests with
#hash tags and your brand will be instantly linked to the uploaded photos. Just
the possibility of getting a response from a brand will increase your followers
and your brand awareness.

31. Don’t overwhelm your followers with photos. The key is to upload diverse
creative photos at a steady pace. In the same vein, accounts that only post
photos once in a while quickly loses momentum and fan interest. You will have
to find that happy medium.