Regarding the climate change

1. HOW BRANDS ARE USING SOCIAL MEDIA
MARKETING TO SCALE THEIR BUSINESS
BY MEGHA KRIT

2. CONTENTS
1. INTRODUCTION
2. SOCIAL MEDIA IMPORTANCE
3. SOCIAL MEDIA AS A MARKETING STRATEGY FOR ANY BUSINESS
4. SOCIAL MEDIA FUNDAMENTALS
5. ESTABLISHED BRANDS THAT HAVE MASTERED THE ART OF
SOCIAL MEDIA MARKETING

3. INTRODUCTION
A longtime staple of marketing campaigns, social media marketing
has been shown to be a powerful tool for growing start-ups, scale-
ups, and small enterprises. The game was transformed by social
media presence. Using social media marketing, you may create a
successful plan for branding and selling your goods. You must have a
solid plan in place before you begin, just as with any other effective
business strategy.
If your company does not get in touch with its customers, you will
very likely not expend your business. Social media offers
opportunities for your target audience to find you through social
media and for you to reach out to them. Whether you want to
increase traffic to your website, increase your social media following
or increase your sales, all this is part of your marketing strategy.

4. SOCIAL MEDIA
IMPORTANCE
Social media is one of the most important
components of your marketing strategy for
any business and this should mature
together with the company. Whether you
use it for advertising, starting a business or
as part of a marketing plan, your social
media strategy has great growth potential
and long-term success. It offers a smooth
and non-intrusive way to interact with your
audience allows for increased reach,
engaging existing customers, boosting
business..

5. BENEFITS
SOCIAL MEDIA AS A
MARKETING STRATEGY
FOR ANY BUSINESS
Humanize your business:
Social media enables you to turn your business into an
active participant in your market. Your profile, posts,
and interactions with users form an approachable
persona that your audience can familiarize and
connect with, and come to trust.
THERE IS A HIGH CHANCE OF ORGANIZATIONAL
GROWTH WITH THE USE OF SOCIAL MEDIA MARKETING
Drive traffic
Between the link in your profile, blog post links in your
posts, and your ads, social media is a top channel for
increasing traffic to your website where you can
convert visitors into customers.
Increase brand awareness
Social media networks' visual nature enables you to
develop your visual identity and raise brand awareness
among huge audiences. And improved brand
recognition translates into better outcomes for all of
your other initiatives

6. SOCIAL MEDIA
Your company should also have the right marketing
platform that has built-in social media marketing
tools to publish regular social posts, such as regular
posts on your website, Facebook, Twitter, Instagram,
Pinterest and LinkedIn. If you also decide to measure
the impact of the leads you generate through social
media marketing, it is advisable to add a unique
discount code to your social media posts. Use social
media analytics tools that can reveal how your target
audience interacts with your businesses, and start
freebies to promote your brand to attract more
potential customers

7. SOCIAL MEDIA
MARKETING
FUNDAMENTALS

8. ESTABLISHED BRANDS
THAT HAVE MASTERED
THE ART OF SOCIAL
MEDIA MARKETING

9. NETFLIX
Understanding its target audience is the most crucial aspect of
marketing, which is the focus of Netflix's social media strategy.
However, Netflix's viewership is virtually the entire world
because it is a streaming service that is available in more than
190 nations. Although lots of businesses actively use social
media to advertise their products and services, very few can
claim to have millions of followers who share and interact with
their postings. By regularly responding to consumer comments
and sharing exciting social media content that keeps its
audience coming back for more, Netflix successfully cultivates
brand loyalty and customer happiness

10. STARBUCKS
If anyone knows its target audience to a T, it’s Starbucks. Its
customer-centric messaging, consistent branding and
constant interaction with followers makes Starbucks an
expert at building a highly engaged social media following.
Despite its predominantly single-product focus in the form
of delicious coffee, Starbucks’ social media efforts are
anything but single-minded—Starbucks has built a robust
social media community around its products. You’ll clearly
see its cohesive branding no matter which platform or store
you visit, and the company’s social channels all reflect this
same look, feel and tone. Beyond that, there are deeper
reasons why followers are loyal to the brand. Aside from
promoting its popular menu offerings, Starbucks also
embraces its social responsibility and takes a stance on
relevant social issues.

11. NIKE
Grade control systems are one of the
technologies that have the most impact on
construction equipment today. To give advanced
3D-grade control without external masts or
wires, technology providers frequently work with
manufacturers in partnerships. This has the
advantage of making off-machine precision
construction tools more accessible through
CASE dealers. This comprises spinning and
piping lasers, subsurface utility locators,
automatic and electronic levels, and utility
locators.

12. THANK YOU!!!
~MEGHA KRITI