Social media is not a fad as the numbers show it cannot be ignored, with global pageviews for sites like Google and Facebook continuing to increase long term. While outbound marketing focuses on grabbing attention, inbound marketing through social media allows businesses to give value, build relationships, and earn permission from customers. To be successful online and with social media, businesses should use their creativity rather than just budgets, as social media can provide exposure, opportunities for customer service, networking and sales, backlinks and traffic, as well as market intelligence insights.