The use of social media as a communications and fundraising tool is becoming more popular in the nonprofit sector, but does your organization have a clear understanding and plan of how social media can increase funds raised for Colorado Gives Day? Learning ways to leverage social media for your cultivation and stewardship strategies will benefit your organization’s fundraising efforts for this important day of giving. In this educational session we will: • Investigate options for using social media as a fundraising tool. • Identify strategies and tools for your organization to raise money through ColoradoGives.org on Colorado Gives Day. • Learn how to steward current donors through social media. • Identify and engage online organizational ambassadors who can connect your cause to new supporters. • Develop online engagement strategies for organizational staff, board members, volunteers and current donors.

1. /emilydavisconsulting /AskEmilyD Give
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AS A…
Emily Davis Consulting
August 7, 2014
9:00 – 10:30 a.m.
The webinar will start shortly!
800. 891. 8357 Access Code: 8985911 @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

2. /emilydavisconsulting /AskEmilyD Give
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Colorado Gives Day is…
Tuesday, December 9, 2014
24 hours
Online through ColoradoGives.org
Profile Deadline:
Wed., August 20, 5 pm
New Nonprofits:
Submit profile for review
Existing Nonprofits:
Submit updates @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

3. /emilydavisconsulting /AskEmilyD Give
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HOST
Featuring
Dana Rinderknecht
Director of Online Giving
Community First Foundation
Emily Davis
President
Emily Davis Consulting
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

4. /emilydavisconsulting /AskEmilyD Give
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WHO AM I?
• Nonprofit professional
– Staff
– Board member
– Volunteer
• Founder
– YNPN San Diego
– Global Shapers Boulder
Hub
– Women Give San Diego
• Late adopter
• Translator
• Fundraising and the
Next Generation
author
• 21/64
multigenerational
family philanthropy
consultant
• BoardSource CGT
• Masters in Nonprofit
Management @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

5. /emilydavisconsulting /AskEmilyD Give
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TURN ON YOUR TECH
Follow the
conversation…
@AskEmilyD
@ColoradoGives
#COGivesDay
#Socialmedia
#fundraising
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

6. /emilydavisconsulting /AskEmilyD Give
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UNDERSTANDING SOCIAL NETWORKS
“Organizations don’t have to create…
social networks; they exist all
around us in a variety of forms.
Networked Nonprofits strengthen
and expand these networks by
building relationships within them to
engage and activate them for their
organizations’ efforts.”
(Fine and Kanter, 2010)
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

7. /emilydavisconsulting /AskEmilyD Give
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@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

8. /emilydavisconsulting /AskEmilyD Give
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You
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WHAT STINKS ABOUT SOCIAL MEDIA?
• Time investment
• New communication
platform
• Always evolving
• Participation in new
technology
• Transparency
• Loss of control
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

9. /emilydavisconsulting /AskEmilyD Give
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WHAT ROCKS ABOUT SOCIAL MEDIA
• Additional tool
• STEWARDSHIP
• Build relationships
• Tell your story
• Transparency
• Get feedback
• Cost effective &
green
• Quick & easy!
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

10. /emilydavisconsulting /AskEmilyD Give
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SOCIAL MEDIA LIFECYCLE
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

11. /emilydavisconsulting /AskEmilyD Give
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TEN TIPS FOR
USING SOCIAL
MEDIA
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

12. /emilydavisconsulting /AskEmilyD Give
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“This is not the first time that
nonprofit organizations and
fundraisers have had to adapt to
new technologies. The radio,
television, newspapers,
telephones, fax machine, and
direct mail have all affected how
we raise money. Some of the
new methods that have evolved
are more successful than others,
and not all of them have been
used with equal success by all
nonprofits.”
- Ted Hart and Michael
Johnston in Fundraising on the
Internet
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

13. /emilydavisconsulting /AskEmilyD Give
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10 TIPS FOR USING SOCIAL MEDIA
1. Social media is A
tool not THE tool
2. Social media is a
plant
3. Add value
4. Two way street
5. Prospecting,
cultivation,
stewardship
6. Philanthropy’s
next generation
7. It ain’t free
8. Not everyone
“Diggs” social media
9. Selling social
media
10. Have a plan @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

14. /emilydavisconsulting /AskEmilyD Give
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COMMUNICATIONS EVOLUTION
Traditionalists
Postal Mail
Phone calls
Boomers
Television
Facebook
Email
Generation X
Websites
E-
newsletters
Email
Millenials (Gen Y)
Social
Media
Websites
Mobile
Generation Z
???
Adapt
or die!
Every
generation
teaches us new
technology
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

15. /emilydavisconsulting /AskEmilyD Give
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SOCIAL MEDIA IS A PLANT
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

16. /emilydavisconsulting /AskEmilyD Give
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You
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WHAT SEEDS HAVE YOU
PLANTED?
• Up-to-date
database
• Specific, targeted
outreach
• Phone calls
• In person meetings
• Website
• E-newsletter
• Social media
postings
• Matching gifts
• Challenge grants
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

17. /emilydavisconsulting /AskEmilyD Give
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ADD VALUE
• Position yourself
as an expert
• Why your org?
• What’s your
impact?
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

18. /emilydavisconsulting /AskEmilyD Give
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TWO – WAY STREET
• Be ready to
respond
• Don’t wait to
comment
• Offer ideas
• Ask questions
• Welcome feedback
• Celebrate
successes
• Educate and share
impact
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

19. /emilydavisconsulting /AskEmilyD Give
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You
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SOCIAL MEDIA POLICIES
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

20. /emilydavisconsulting /AskEmilyD Give
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NONPROFIT LADDER OF
ENGAGEMENT
Awareness
about service
or giving
Interest in
learning
about service
or giving
Desire to
buy service
from org or
donate
Action when
service
purchased or
donation is
made
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

21. /emilydavisconsulting /AskEmilyD Give
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NEW DONORS
direct mail, events
ANNUAL DONORS
Direct appeals,
volunteer involvement
MAJOR DONORS
Personal asks
Committee and board
involvement
PLANNED GIFTS
Personal asks,
personal involvement,
Could be anyone!
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

22. /emilydavisconsulting /AskEmilyD Give
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SOCIAL MEDIA LADDER OF
ENGAGEMENT
Happy bystanders
(Listen)
Spreaders
(Share)
Clients
(Money)
Evangelists
(Ask)
Instigators
(Create)
*© 2010 Beth Kanter
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

23. /emilydavisconsulting /AskEmilyD Give
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RELATIONSHIPS DON’T CHANGE
• Cultivate, steward, & solicit
• Recognize
• Multi-channel communications
• Meet one-on-one
• Develop ambassadors
• Stewardship rather than
solicitation
• Effective database
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

24. /emilydavisconsulting /AskEmilyD Give
Where
You
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@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

25. /emilydavisconsulting /AskEmilyD Give
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THE NEXT GENERATION
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

26. /emilydavisconsulting /AskEmilyD Give
Where
You
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@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

27. /emilydavisconsulting /AskEmilyD Give
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IT AIN’T FREE
“Many nonprofits
(particularly the smaller
ones) lack the resources
to communicate
effectively. The Internet
offers the opportunity to
cost-effectively build a
community of
supporters.”
--ePhilanthropyFoundation.org
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

28. /emilydavisconsulting /AskEmilyD Give
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NOT EVERYONE “DIGGS” SOCIAL MEDIA
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

29. /emilydavisconsulting /AskEmilyD Give
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INVESTING IN SOCIAL MEDIA
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

30. /emilydavisconsulting /AskEmilyD Give
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WHY SOCIAL MEDIA AT ALL?
• Position as an expert
• Connect & collaborate
• New resources &
ideas
• Outreach & awareness
• Develop brand
• Low cost
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

31. /emilydavisconsulting /AskEmilyD Give
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WHY #COGIVESDAY?
• Opportunity for pilot campaign
• Longitudinal data across years
• Motivation for sharing stories online
• Cross-organizational participation
• Great for new donors and annual givers
• Increase awareness & branding
• Galvanize volunteers
• It’s fun! @ColoradoGives
#COGivesDay
ColoradoGives.or
g (720) 898-5900

32. /emilydavisconsulting /AskEmilyD Give
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HAVE A PLAN
Set Purpose(s)
Goals & Objectives
Tools & Strategies
Implementation
Evaluation @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

33. /emilydavisconsulting /AskEmilyD Give
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Discovery
Environmental scan
Strategy sessions
Target audiences
Channel identification
Topic areas
Documentation
Best practices
Start small & slow
Calendar dashboard
Measurement
strategies
Implementation
Staff
Brand identity
Content per channel
Collaboration
Personal/professional
boundaries
Adjust as needed
THE PLANNING PROCESS
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

34. /emilydavisconsulting /AskEmilyD Give
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PLATFORMS & STRATEGIES
• Facebook Page
• Blog, Twitter
• YouTube
• LinkedIn Group,
Company, Profiles
• Pinterest
• Other?
• Matching
opportunities
• Challenge grants
• Connect to specific
programs
• Demonstrate
impact
• Be ready to
steward! @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

35. /emilydavisconsulting /AskEmilyD Give
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#COGIVESDAY –
1 MONTH OUT
• Increase postings
• Focus on excitement
• Build on importance of the day
• Invite stakeholders to follow &
engage in your social media efforts
• Begin promoting scheduled donations
• Use #COGivesDay hashtag
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

36. /emilydavisconsulting /AskEmilyD Give
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2 WEEKS OUT
• Reach out to specific donors
• Increase specific calls to action
• Share the impact and importance of
donations
• Identify matching and challenge
funding opportunities
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

37. /emilydavisconsulting /AskEmilyD Give
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1 WEEK OUT
• Encourage pre-scheduled donations
• Provide specific tips for donors to participate in
#COGivesDay
• Remind donors about the details:
– Date and 24 hour cycle
– Impact
• Use publicity and previous momentum to drive
action
• Schedule postings to go out on #COGivesDay
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

38. /emilydavisconsulting /AskEmilyD Give
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CO GIVES DAY
• Post stories, press releases, videos
• Engage in online dialogue – ask
questions, respond
• Update progress towards your goal
• Acknowledge donors and celebrate
the impact!
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

39. /emilydavisconsulting /AskEmilyD Give
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FOLLOW UP
• Debrief your strategy – what worked
and what didn’t?
• Post and share success stories across
all stakeholders
• Share and demonstrate impact
• Acknowledge donations and donors
• Have a plan for stewarding
individuals for the future @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

40. /emilydavisconsulting /AskEmilyD Give
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You
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5 THINGS TO DO TODAY
① Make a plan
② Watch other orgs
③ Attend trainings &
ask for support
④ Invite
participation
⑤ Support new
ideas @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

41. /emilydavisconsulting /AskEmilyD Give
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PLEASE DON’T
• Ignore stakeholder input
• Make it hard to
participate
• Stray from being unique
• Talk all about yourself
• Forget to acknowledge,
connect to impact @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

42. /emilydavisconsulting /AskEmilyD Give
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ü Social media is as much art as it is science.
ü Every org has different experiences.
ü We are all learning.
ü Social media is always evolving.
ü Ten Tips to Using Social Media as a
foundation.
ü Listen and learn!
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

43. /emilydavisconsulting /AskEmilyD Give
Where
You
Live
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

44. /emilydavisconsulting /AskEmilyD Give
Where
You
Live
PRINT RESOURCES
• Fundraising and the Next
Generation
• The Networked Nonprofit
• Measuring the Networked
Nonprofit
• The Complete Facebook
Guide for Small
Nonprofits
• Twitter Jump Start: The
Complete Guide for Small
Nonprofits @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

45. /emilydavisconsulting /AskEmilyD Give
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You
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ONLINE RESOURCES
• Front Range
Source
• Cultivation Center
• Nonprofit
Technology
Network (NTEN)
• Network for Good
• Socialbrite.com
• IdealWare
• Mashable.com
• Alltop Nonprofit
• Beth’s Blog
(Kanter)
• 4Good
• John Haydon
• frogloop
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

46. /emilydavisconsulting /AskEmilyD Give
Where
You
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Emily Davis, MNM
Emily Davis Consulting
(720) 515-0581
emily@emilydavisconsulting.com
emilydavisconsulting.com
emilydavisconsulting.com/blog
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

47. /emilydavisconsulting /AskEmilyD Give
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Facebook Badge Facebook Cover Photo
FACEBOOK GRAPHICS
Badges are available
on the Nonprofit
Toolkit page @ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

48. /emilydavisconsulting /AskEmilyD Give
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REMINDERS
Informational Videos
• Colorado Gives Day: Key Facts
• The Nonprofit Toolkit – Your Marketing Resource
• Marketing: Best Practices
• Incentive Fund & Prizes (Sept.)
• How to Measure Results (Sept.)
Located on Nonprofit Toolkit at ColoradoGivesDay.org
Webinars
• Nurturing Long-Lasting Relationships with Your Donors (recorded)
• Creative Marketing for Colorado Gives Day - September
• Countdown to Colorado Gives Day - October
Registration coming soon in Nonprofit Toolkit or via e-newsletters and Facebook
Visit
the
Nonprofit
Toolkit
page
for
recordings
and
registra6on
https://
www.coloradogives
.org/cogivesday/
nonprofitToolkit
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

49. /emilydavisconsulting /AskEmilyD Give
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READ
BLOG
FOR TIPS
AND
INSIGHTS
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900

50. /emilydavisconsulting /AskEmilyD Give
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Resources
Website
ColoradoGivesDay.org
Visit Nonprofit Toolkit
• Logos, Key Messages, FAQs, ads,
templates, info videos and more!
eNewsletters
ColoradoGives eNewsletters
Archived on Nonprofit Resource pg
Help Sessions
Sign up through Facebook or on
Nonprofit Resources Page
Social Media
Facebook.com/ColoradoGives.org
Twitter.com/ColoradoGives
ColoradoGivesblog.blogspot.com
Twitter Hashtag
#COGivesDay
Contact Us
Cogives@CommunityFirstFoundation.org
720.898.5900
@ColoradoGives
#COGivesDay
ColoradoGives.org
(720) 898-5900