Is your school using social media? Should you be? Using real-life examples this presentation lays out the importance of being connected in a Web 2.0 world. This presentation was presented at a South African Principals' Association workshop held at Normal Henshilwood High School on 19 May 2010.

1. SOCIAL MEDIA
AND YOUR SCHOOL
by @timkeller and @artpreston

2. WHO ARE WE
Tim Keller Arthur Preston
Lead Developer Headmaster
staffroom Lanner House
@timkeller @artpreston
timk.co.za headthoughts.co.za

3. IT’S A LONG WAY TO WORCESTER
SO WE USED THE INTERNET

4. (WHY) SHOULD I CARE?

5. FACEBOOK
YOUTUBE SOCIAL MEDIA
it?
GOOGLE
IPHONE
WEB 2.0 NEW MEDIA
IPAD
BLACKBERRY
ATTENTION AGE
MXIT TWITTER

6. WHERE DID IT ALL BEGIN?
60’s & 70’s
Hundreds of
different ways to 80’s
connect computers TCP/IP invented -
every computer
speaks the same
language
Late 80’s
European research
networks join ‘The
InterNet’

7. 1990
Opening of Early 90’s
The Internet for Everyone has
commercial entities (or wants)
The E-Mail
1993
Tim Berners-Lee
invents HTTP, 1994
HTML and The NetScape
World Wide Web Navigator becomes
the WWW
Browser of choice

8. 2000
Y2K doesn’t
happen March 10, 2000
The Dot-Com
Bubble. NASDAQ
hits 5132.52
2001
The industry reels
as Web companies’ 2004+
stock values The User-
plummet Generated Web.
(Web 2.0)

10. MASS MEDIA IS DEAD
LONG LIVE MASS MEDIA

16. If Google’s Company Blog was a
newspaper, it would have the 7th
highest readership in the world.

17. CHANGE IS NORMAL
DON’T FIGHT IT

18. SOCIAL MEDIA
IS DEMOCRATIC
(FOR BETTER OR WORSE)

21. YOU’VE GOT A LOT TO LOSE
BY NOT BEING PART OF THIS

22. WHAT IS SOCIAL MEDIA?

23. A TALE IN TWO PARTS
INWARDS
OUTWARDS
Teach, allow and
Join the online
encourage your
conversation your
students to engage in
parents are
Social Media in order
already having
to learn!
(without you)

24. Definition
Media based on the online
conversations and interactions
between people.
“The difference between PR and social
media is that PR is about positioning, and
Social Media is about becoming, being and
improving.”
www.socialmediaexplorer.com

25. THE CONCEPTS
• Blogging
• MicroBlogging (or, Tweeting)
• Photo Sharing
• Social News Voting
• Video Creation

26. THE TOOLS
Facebook Diigo
Twitter Flickr
LinkedIn StumbleUpon
AND MORE...

27. THE TOOLS
GoogleWave Delicious
GoogleBuzz Reddit
YouTube Digg

28. A NEW-LOOK PLN

33. WEB 2.0 - INWARDS
• Do we still need “computer classes” in the timetable?
• What is the role of the teacher?
• What can our pupils teach us?
• Does our Professional Development plan for IT go beyond
Google?
• Are we leveraging online resources for the benefit of our pupils?

35. GR 8 - SOCIAL SCIENCE
ASSIGNMENT
• Researching the history of settlement in Cape Town.
• Travel to Cape Town by train
• Walking history tour
• Nothing spectacularly different to any other traditional school
outing …
….
Except for this …

36. GR 8 - SOCIAL SCIENCE
ASSIGNMENT
• They will use digital cameras or camera-phones to record video
and still photos as well as interview people.
• Once back at school they will develop a Glog which will then be
submitted for assessment electronically.
• Glog : An interactive poster using Glogster.
• Free education accounts can be opened at http://edu.glogster.com

37. WHO’S DOING THIS STUFF?
(OUTSIDE OF EDUCATION)

38. WHO’S NOT: DELL HELL
June 21, 2005: Dell lies. Dell sucks.
I just got a new Dell laptop and paid a fortune for the four-year, in-home service.
The machine is a lemon and the service is a lie.
I'm having all kinds of trouble with the hardware: overheats, network doesn't work, maxes
out on CPU usage. It's a lemon.
But what really irks me is that they say if they sent someone to my home -- which I paid
for -- he wouldn't have the parts, so I might as well just send the machine in and lose it
for 7-10 days -- plus the time going through this crap. So I have this new machine and
paid for them to FIX IT IN MY HOUSE and they don't and I lose it for two weeks.
DELL SUCKS. DELL LIES. Put that in your Google and smoke it, Dell
http://www.buzzmachine.com/archives/cat_dell.html

39. Dell had a “hands off ” policy regarding bloggers
Can you afford to have a “hands off ” policy?

40. Customers are your best customer support
agents and marketers if only you allow them...
and respect them enough to listen to them.

46. WHO’S DOING THIS STUFF?
(IN EDUCATION)

47. www.thejavateacher.co.za

53. LET’S PLAY

54. AND FINALLY...
REALITY CHECK

55. • This must be driven from the Head
• The school principal must believe in the power of social media
and should be using it him/herself.
• Social media professional development must be on the agenda –
often!

56. NEXT STEPS
• Read our Twitter Handbook for Teachers
http://bit.ly/twitterhandbook
• Follow Tim
http://timk.co.za and http://twitter.com/timkeller
• Follow Arthur
http://headthoughts.co.za and http://twitter.com/artpreston

57. EDUGEEKS@HEADTHOUGHTS.CO.ZA
AN EDUGEEKS PRESENTATION
GEEKY STUFF FOR SAVVY EDUCATORS