Social media has become ubiquitous, with 4 out of 5 internet users visiting social sites monthly and billions of minutes spent and posts/videos shared daily. This level of engagement means social media is revolutionizing how people interact with brands, including employers. With social networks, the balance of power has shifted to employees and alumni who can influence perceptions of a company. To build a strong connected employer brand, companies must listen to social conversations, engage authentically and be transparent across recruitment, employment and alumni interactions. The presentation provides examples of how leading companies like Facebook, Cisco and Deloitte use social media for employer branding.

1. Social Media and Employer Branding
Matt Alder – MetaShift

2. Introductions
www.metashift.co.uk
www.twitter.com/mattalder
www.recruitingfuture.com
www.socialfuture.co.uk
www.linkedin.com/in/mattalder

3. Agenda
■ Social Media – Revolution or Fad?
■ The Connected Employer Brand
■ Techniques and Examples

4. REVOLUTION OR FAD?

5. 4 out of 5 of Internet users visit social sites
every month

6. 8 Billion minutes are spent on Facebook daily

7. 50 Million Tweets sent per day

8. 24 hours of video uploaded to
YouTube every minute

9. LinkedIn grows by 3 million members
every month

10. It’s changing the way people complain

12. It’s changing recruitment

13. It’s changing the nature of a Brand

14. THE CONNECTED
EMPLOYER BRAND

15. Social Graphs

16. Balance of Power
Connected Broadcast
Everyone
Else
Alumni
Employer
Employees

17. Recruitment Experience
Search
Careers “Trad
Content
Site Digital”
Social

18. Recruitment Experience
■ 1 in 4 (23%) jobseekers has
been badly treated by a
prospective employer.
■ 53% of jobseekers will not
purchase products and services if
they have been badly treated.
■ 55% tell at least 3 people about
their bad experience.

19. The Network Effect
■ Social Media could make that
300
or
3000
or
3,000,000

20. Employment Experience

21. Employment Experience

22. A Connected Employer Brand
Everyone
Else
Employees Alumni
Employer

23. DON’T
■ Ignore it
■ Just Broadcast

24. DO
■ Listen
■ Engage

25. TOOLS AND TECHNIQUES

26. Reputation Management

27. Reputation Management

28. Reputation Management

29. Facebook’s Employer Brand Work

30. Facebook Design

31. Facebook Engineering

32. Facebook My SQL

33. Cisco

34. Deloitte NZ

35. Deloitte NZ

36. Don’t just take my word for it!
http://bit.ly/recruitingfuture

37. Finally
■ Social Media is a revolution not a fad
■ It effects all areas of your organisation
■ Don’t be ruled by the tools
■ The opportunities are enormous
■ The threat of not participating significantly
outweighs the threat of doing so
■ The most successful companies are listening, being
authentic and being transparent

38. This is not an option!

39. Contact
Matt Alder - matt@metashift.co.uk