The document provides guidance on social media for businesses. It discusses what social media is and why it's important for businesses. It then provides tips on how to get started with social media, including auditing current profiles, designing profiles for each platform, and creating a social media policy for employees. The document stresses the importance of being interesting and joining existing conversations to build audiences. It suggests focusing on quality over quantity in the beginning.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
This presentation was made to attendees of the “Make Your Business Happen” event of Women in Business (WIB) on March 6th at the German Canadian Club London in London, Ontario to celebrate International Women’s Day 2015. It includes information about how attendees could connect, engage, manage, and grow an audience on social media, and thus, morph into a social media butterfly. Examples, tips and etiquette were explained to help women entrepreneurs and professionals understand how to use social media as a marketing tool and for networking.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Reaching New Audiences - Connecting to Your Audience OnlineJonathan Coffman
This is a presentation given to CapitolBeat attendees, members of the Association of Capitol Reporters and Editors in Raleigh, NC in November 2008. It covers parts of my social media 101 teachings with a small amount of strategy tips for more advanced users.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE.
Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products...
But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
This presentation was made to attendees of the “Make Your Business Happen” event of Women in Business (WIB) on March 6th at the German Canadian Club London in London, Ontario to celebrate International Women’s Day 2015. It includes information about how attendees could connect, engage, manage, and grow an audience on social media, and thus, morph into a social media butterfly. Examples, tips and etiquette were explained to help women entrepreneurs and professionals understand how to use social media as a marketing tool and for networking.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
Reaching New Audiences - Connecting to Your Audience OnlineJonathan Coffman
This is a presentation given to CapitolBeat attendees, members of the Association of Capitol Reporters and Editors in Raleigh, NC in November 2008. It covers parts of my social media 101 teachings with a small amount of strategy tips for more advanced users.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Introducing BIOMARKETING: from the greek BIOS = LIFE or INVOLVING LIFE.
Technology has deeply changed the way we think, live, communicate, perceive brands, and purchase products...
But ironically, the last huge trend of marketing is to refocus on what's really important: LIFE!
With new technologies, mass communication became mass relations. Now people want close relationships with their brands, and successful businesses genuinely care, from the bottom of their heart.
EBG "What's Hot?"
(June 29, 2010)
With Manuel Diaz (Groupe Reflect), Damon Crepin-Burr (FullSIX Group), Jean Christophe Gombault (Yahoo!) and Peter De Meurichy (Plan Net)...
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
You want more pleasure every day? You’d love to increase your performance? You wish your market share was bigger? Your need to win your ex-consumer back? With this 18th release of TheTrendWatch, discover the secret to doing it better... Results guaranteed!
Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Newtricks.co was founded with one task – to ensure businesses are successful in Social Media Marketing. We are ”totally” focused and committed on just that. You have just found the right people to help you succeed in the fastest growing and most important marketing medium on the planet.youtub
J'ai rédigé ce document qui collecte des faits et des exemples internationnaux dans la perspective du prochain PARIS 2.0 qui aura lieu fin Février début Mars et au cours duquel les profesionnels francais partagerons leur exemples de branded entertainment francais. La conversation à déjà lieu sur twitter via le hashtag #entertain_me. Tout le monde peut partager ses liens les plus amusant pour qu'on s'amuse 2 minutes au travail.
A l'instar de COCA COLA ZERO qui fait jouer ses consommateurs sur son site corporate, certaines marques proposent à leurs consommateurs de les amuser.
Ces marques qui marchent dans les pas Disney, la marque préfèrée des américains ne cherchent pas être des acteurs du marché du divertissement. Elles utilisent le branded entertainment pour interesser les consommateurs à leurs produits, capter leur attention et peut être gagner leur affection, voire pour mieux les connaitre pour
mieux les satisfaire.
En effet comme le montre GOOGLE qui annonce que 77% des americains consultent un autre écran pendant qu'ils regardent la TV, si les consommateurs sont de plus en plus connectés, ils sont de moins en moins disponibles pour les marques.
Produire des contenus divertissant apparait comme la solution la plus appropriée aux usages des americains qui passent 9 minutes par heure à se divertir en ligne (Experian). D'autant plus que les marques ne cherchent plus seulement à augmenter leur couverture avec un coup de buzz, elles cherchent à obtenir des retombées sur leur marque et au premier rang desquelles l'incitation à recommander
comme le révèlle une étude de OGILVY SOCIAL selon laquelle les marques ne parviennent pas à mobiliser leurs fans en ligne.
Si le branded entertainment est relativement bien accepté par les consommateurs, les annonceurs ont encore beaucoup de chemin à parcourir avec leurs agences pour arriver au niveau d'attractivité des contenus diffusés par BUDWEISER sur sa plateforme "made for music".
Ces annonceurs sollicitent leurs agences medias pour promouvoir leurs contenus transmedia. Ainsi quand MITSUBISHI sponsorise une émission diffusée à la TV, Absolut monte un partenariat éditorial avec VICE et NT1 diffuse son hashtag #walkingdeadNT1 via des ecards sur Twitter.
Divertir permet à ces marques de prendre vie dans le quotidien de leurs consommateurs en étant vraiment fédèrateur, utile et directement activables comme AMERICAN EXPRESS qui permet aux gens de partager leurs passions, L'Oreal qui aide à reproduire les looks vus à la TV ou IKEA qui donne accès à des contenus additionnels au fil de son catalogue.
Elles peuvent aller jusqu'à engager leurs consommateurs en temps réel, dans des moments forts en émotion comme DELL avec #DELLLIVE qui permet aux festivaliers de vivre des expériences augmentées ou tout simplement comme COCA COLA qui ajoute le WIFI à ses fontaines à soda.
Pour y parvenir les marques ont besoin de collecter de nouvelles donné
In this ebook you'll learn how enhance your global presence and increase your customer base. Get direct information about the industry trends through competitor’s pages. Build a core network of loyal followers or supporters. learn the best way to pitch your products in a more direct and humane way. discover how conduct market surveys and research without investing a great deal of effort. additionally you'll learn how build your reputation among your customers. Guarantee better service to your clients and reach out to a much larger audience and connect with them. Adopt a more proactive and interactive branding process. Get more comprehensive feedback about your service.s
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Facebook brand page: How to manage them effectively?damoncb
How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy?
To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. A Social Media Guide
“Social media is just a buzzword until you come up with a plan.” - unknown (but so true)
1 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
2. Contents
What is social media?
Why social media?
why facebook, twitter, YouTube, foursquare & flickr
How to get started?
How to build an audience?
What are realistic goals in the beginning?
How to synchronize global initiatives?
How to master social media?
2 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
3. What is social media?
if you mapped out all the connections between people and the things they
care about, it would form a social graph that connects everyone together.
Social media is simply the tools which enable these connections:
facebook
connects us to the people and things we like
twitter
connects us to real time news and information
YouTube
connects us to video (utility + entertainment)
foursquare
connects us to people and things based on location
flickr
connects us through photos
3 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
4. Why social media?
Tools like facebook, Twitter, YouTube, foursquare and flickr are were
people are spending a lot of time.
• 3/4 of internet users worldwide visit a social network when they go online
(+24% YAG)
• globally social media now accounts for one in every four and a half
minutes online
As a result, these tools are changing how people find & decide what to buy.
source: Nielsen http://blog.nielsen.com/nielsenwire
4 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
5. Why facebook?
There are 500 million people on facebook. Half log in day and day out.
And 65 million tell the world ever single day what they
The day is rapidly approaching when we will no longer search for
products. They will find us via what people
Implication: If we want people to find our products, we have to do things
online that are like-able,
source: http://www.allfacebook.com/2010/07/almost-65-million-facebook-users-like-things-daily/
5 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
6. Why twitter?
Many think of twitter as a social network. Theyʼre wrong. People love it as
a source for sharing real time news and information.
As a result, twitter has become the worldʼs fastest growing search
engine.
It now reaches 800 million search queries per day. That's over 24 billion
searches per month, more than Bing (4.1 billion) and Yahoo (9.4 billion)
combined.
Implication: If we want people to find our products, we have to share
information that is newsworthy and informative in real-time (in 140
characters or less).
source: http://www.fastcompany.com/1667617/twitter-is-worlds-fastest-growing-search-engine
6 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
7. Why YouTube?
YouTube is the 2nd largest search engine.
More than 24 hours of video are uploaded every minute.
This wealth of video attracts more than 2 billion views every day = double
the prime-time audience of all 3 major US broadcast networks combined.
People love YouTube because if offers a longtail of videos that are useful
and entertaining.
Implication: If we want people to find our products, we need to create and
tag videos that are either useful, entertaining, or ideally both (i.e. demos,
how toʼs, reviews, documentaries, etc.).
source: http://www.youtube.com/t/fact_sheet
7 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
8. Why foursquare?
foursquare lets people share their location.
When a user checks-in to a location on foursquare, it not just a game...itʼs
an opportunity for brands to offer products and services that are
location relevant.
At present 1 million people check-in to locations on foursquare everyday.
While this audience is small, itʼs about to get huge. Because by 2013, more
people will access the internet by mobile phone than any other device.
Implication: The future is about location awareness. It pays to experiment
with foursquare today and to learn how best to offer your products based on
a users location.
sources:
http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
http://www.screenwerk.com/2010/07/04/foursquares-million-check-in-milestone/
8 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
9. Why flickr?
Itʼs common to carry either a mobile phone that takes pictures or a digital
camera.
Beyond capturing memories, people use photos to tell a story about the
things they like. These stories are not one to one, theyʼre one to many.
Everyday 44 million people gather on flickr to see, learn, share, participate
and inspire one another through photo sharing.
Implication: If we want people to find our products, we have to inspire
people to take pictures of us. We have to become a photogenic brand that
loves being in front of the camera.
source: http://www.markevanstech.com/2008/05/08/is-flickr-worth-4-billion/
9 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
10. From know-why
to know-how
Whatʼs on your mind? How to get started...
10 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
11. How to get started?
Lock your digital id (minimize risk)
1) audit your presence on facebook, twitter, YouTube, foursquare, and flickr
- take stock of all the pages, groups, usernames, channels etc. that your company controls
- list all of the ones you donʼt control and that may infringe upon your trademark
2) determine the right way to take control
a) ask the administrator to transfer control of any trademarked page, group or username to you
b) ask the company (i.e. facebook) to transfer control to you
c) work with the administrator to share control (coke case study)
Note: One approach does not fit every brand. Therefore, weigh the proʼs and
conʼs of each before taking action.
Look at factors like:
- how many fans, followers, etc?
- how long has the page been active or inactive?
- what is the nature of the conversation (off brand or on tone)?
11 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
12. Sample facebook audit
BIC has 497,715 total fans, only 32,196 are official (less than 10%)
12 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
13. How to get started?
Clean your digital presence (maximize opportunity/increase ROI)
1) UX (user experience)
- tool by tool, determine what is the business/communicationʼs objective
- decide what people should see, think, feel and do
- work with a digital strategist to craft a UX strategy
2) design
- tool by tool, work with a designer to bring the UX strategy to life
- make it visually simple and clear for people to do what it is you want them to do (i.e. become
a fan, follow, upload, share, etc.)
- make every pixel matter
3) details
- pay attention to UX & design trends
- each tool is constantly evolving, always in beta
- e.g. vanity facebook URLs “facebook.com/yourbrand” are not only en vogue, theyʼre smart
from a UX & branding standpoint.
13 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
14. How to get started?
Create a global social media policy
A social media policy outlines for employees the corporate guidelines or
principles of communicating in the online world.
Without guidelines a corporation is like a ship without a rudder in the online
world.
Craft a social media policy1 with the intention of maximizing your brandʼs
opportunity and minimizing the risk.
1see appendix for sample guidelines
14 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
15. How to start mastering social media?
Be interesting.
Remember: the social graph is a map of all the connections between
people and the things they like.
People like things (and people) that are interesting
Facebook, Twitter, YouTube and Foursquare are just tools.
To be successful in the social graph, donʼt worry about the tools.
Obsess about being interesting...
15 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
16. How to be interesting?
The way to be interesting is to be interested. Weʼve got to find whatʼs
interesting in everything weʼre connected to, weʼve got to be good at
noticing things around us, weʼve got to be good at listening.
In short, we have to monitor the existing conversation.
(Example: solution developed by dynvibe.com for FullSIX)
16 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
17. How to join the conversation?
After identifying points of shared interest, itʼs time to join the conversation.
Think like a publisher, not a marketer.
We canʼt just talk about ourselves in a traditional marketing sense (nobody
will care). Thatʼs what paid media is for; social media has to be earned.
Therefore, we have to share something meaningful.
People like to learn things (share what we know).
People like to be entertained (share something fun or funny).
People like to participate (share some ideas and let people build on them).
People like utility (be useful, help make a task easier, etc.)
People like to be acknowledged and rewarded (offer exclusivity, discounts, etc.)
17 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
18. How to build a strong community?
When building a product, companies invest wisely in processes like R&D
and design. When building a sustainable audience, the same should hold
true.
One of the most overlooked aspects in the digital world is the design of
words. Words are often mightier than pixels.
Hire a skilled community manager to work with your brand teams.
A community manager knows how to design messaging thats strategic
(on target, on tone), creative (breakthrough, sticky) and right for the
context (status updates, tweets, replies, etc.).
18 FullSIX Group Strictly confidential: Do not distribute or reproduce without authorization
19. How to develop lasting friendships?
facebook, twitter, YouTube, foursquare, flickr and 3rd party services all offer
analytics tools and dashboards. These tools, however, do not tell the entire
story.
Dashboards often tell the ʻwho, what, when, and whereʼ, but not the why.
Rely on the qualitative and quantitative experience of your community
manger who lives and breathes in the trenches. Always strive to unlock
the deeper meaning behind the data.
The more your learn what your audience truly likes, the better the
friendships you will form, the more effective your efforts will be (+ROI).
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20. What are some realistic goals?
Many judge the success of social media by # of fans (facebook), # of
followers (twitter), # of views (YouTube), etc. These are not the #s that
matter (at least in the beginning).
Any brand is much better off communicating with 1,000 people that care
than 100,000 that donʼt.
In the beginning, focus on quality production goals vs quantity
achievement goals.
Craft a production calendar:
- x tweets per week
- x status updates per week
- x videos uploaded per month
Produce quality first, achieve second, rinse and repeat.
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21. How to synchronize global initiatives?
Social
Community
Manager + Publishing
Tool
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22. How to synchronize global initiatives?
1) Brand managers upload content to the publishing tool
2) The community manager is alerted
Social
Community - s/he reviews the request
Publishing
Manager - translation is needed (forwards to agency)
Tool
- photo is missing (alerts brand manager)
Head- 3) Headquarters has 24/7 visibility
quarters
Agency
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23. How to synchronize global initiatives?
4) Community manger receives assets (translation + photo)
5) Community manager approves the content request
6) Brand manager is alerted that her tweet & status update are now live
Social Social
Global
Publishing Publishing
Community
Tool Tool
Manager
(input) (output)
Head-
quarters Note: only the community manager and
headquarters have the ability to publish
content
Agency
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24. How to synchronize global initiatives?
7) With the tweet and status update live, everyone can access
real-time analytics via the publishing tool
Social Social Social
Global
Publishing Publishing Publishing
Community
Tool Tool Tool
Manager
(input) (output) (analytics)
Head-
quarters
8) Community manager + local agency
work with brand managers to understand
Agency the data and make refinements as needed
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25. How to master social media?
A key success factor in social media is your offline reputation.
Reputation = what you do vs what you say (branding)
The more you do (both online and off), the more value you will unlock in
social media.
To this end, it pays to work with people that love to help you do stuff.
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26. Social media policy guidelines$
The following is a sample of guidelines to consider (not exhaustive):
• Employee Code of Conduct for Online Communications
• Employee Personal Social Network Policy
• Employee Personal Facebook Usage Policy
• Employee Personal Blog Policy
• Employee Personal YouTube Policy
• Employee Personal Twitter Policy
• Corporate Blogging Policy
• Corporate Blog Post Approval Process
• Corporate Blog Commenting Policy
• Corporate Facebook Brand Page Usage Policy
• Corporate Facebook Public Comment/Messaging Policy
• Corporate Twitter Account Policy
• Corporate YouTube Policy
• Corporate YouTube Public Comment Policy
• Corporate Foursquare Policy
• Company Password Policy
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