Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
BASICS OF MARKETING- UNIT-3, BBA-1 SEM, OSMANIA UNIVERSITYBalasri Kamarapu
ย
BASICS OF MARKETING- UNIT-3, BBA-1 SEM, OSMANIA UNIVERSITY, NEW
PRODUCT DEVELOPMENT, NPD, NEW PRODUCT CATEGORIES, PRODUCT DEVELOPMENT PROCESS, REASONS FOR NEW PRODUCT FAILURES, Consumer Adoption Process, ADOPTER CATEGORIES, CONSUMER DECISION PROCESS.
Generate greater customer satisfaction
โข Create savings
โข To identify strategic opportunities and niches
โข Increase marketing effectiveness
โข Allocation of marketing budget
โข Adjustment of product to the market need
โข To estimate the level of sales in the market
โข To overcome competition effectively
โข To develop effective marketing programmers
โข To contribute towards achieving company goals
โข To develop marketing activities
Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
BASICS OF MARKETING- UNIT-3, BBA-1 SEM, OSMANIA UNIVERSITYBalasri Kamarapu
ย
BASICS OF MARKETING- UNIT-3, BBA-1 SEM, OSMANIA UNIVERSITY, NEW
PRODUCT DEVELOPMENT, NPD, NEW PRODUCT CATEGORIES, PRODUCT DEVELOPMENT PROCESS, REASONS FOR NEW PRODUCT FAILURES, Consumer Adoption Process, ADOPTER CATEGORIES, CONSUMER DECISION PROCESS.
Generate greater customer satisfaction
โข Create savings
โข To identify strategic opportunities and niches
โข Increase marketing effectiveness
โข Allocation of marketing budget
โข Adjustment of product to the market need
โข To estimate the level of sales in the market
โข To overcome competition effectively
โข To develop effective marketing programmers
โข To contribute towards achieving company goals
โข To develop marketing activities
A correct understanding of marketing concept is fundamental to the study of modern marketing and marketing management. Marketing Concept has two words: Marketing and Concept. A Concept is a philosophy, an attitude, a course of thinking, an idea or notion relating to any aspect of divine and human creations. The philosophy of an organisation in the dynamic realm of marketing is referred to as a Marketing concept.
The selling environment in which a firm produces and sells its product is called a market structure.*
Defined by three characteristics:
The number of firms in the market
The ease of entry and exit of firms
The degree of product differentiation
The firm is an economic institution that transforms factors of production into consumer goods โ it:
Organizes factors of production.
Produces goods and services.
Sells produced goods and services.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. Youโll also learn
โข Four (4) workplace discipline methods you should consider
โข The best and most practical approach to implementing workplace discipline.
โข Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
ย
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Googleโs Leaked Documents Rock the SEO World.pdf
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Introduction To Marketing Marketing
1. Definition of Marketing
โข According to Philip Kotler:
โข Marketing is a social and managerial process by
which individuals and groups obtain what they
need and want through creating, offering and
exchanging products of value with others.
2. Definition of Marketing
โข According to the Chartered Institute of Marketing:
Marketing is the management process for identifying,
anticipating and satisfying customer requirements
profitably.
โข According to American Marketing Association
(AMA):
Marketing is the process of planning and executing the
conception, pricing, promotion and distribution of
ideas, goods and services to create exchange that
satisfy individual and organizational objectives.
4. The Evolution of Marketing
โข Production Concept:
โข It was the oldest concept. According to this
concept consumers will favor those products
that are widely available and low in cost.
Managers of production-oriented
organization concentrate on achieving high
production efficiency and wide distribution.
โข This approach holds:
โข a) Where availability of product is a
problem.
โข b) Where demand for product exceeds
supply.
5. The Evolution of Marketing
โข Product Concept:
โข The idea that consumers will favour products
that offer the most in quality, performance and
innovative features and that organizations
should therefore devote all its efforts to make
continuous product improvements
6. The Evolution of Marketing
โข Selling Concept:
โข This concept holds that consumers, if left alone, will
ordinarily not buy enough of the organization's
products. The organization must therefore,
undertake an aggressive selling and promotion
effort.
โข Organizations having this concept:
(1) Have overcapacity
(2) Their aim to sell what they make than make
what the market wants and
(3) Have economy of scale.
7. The Evolution of Marketing
โข Marketing Concept:
โข According to this concept the key to achieving
organizational goals consist of being more effective
than competitors in integrating marketing activities
toward determining and satisfying the needs and
wants of target market.
โข Characteristics of marketing concept:
(a) Meeting needs profitably
(b) Find wants and fills them
(c) Love the customer not the product
8. Difference b/w Selling and
Marketing Oriented Approach
Selling
โข It focuses on the need of
the seller.
โข It takes an inside-out
perspective. It starts
with the factory, focuses
on the companyโs
existing products and
calls for heavy selling
and promoting to
produce profitable sales.
Marketing
โข It focuses on the need of the
buyer.
โข It takes an outside-in
perspective. It starts with a
well-defined market,
focuses on customer needs,
and integrates all the
activities that will affect
customers and produces
profits by satisfying
customers.
9. The Evolution of Marketing
โข Societal Marketing Concept:
An organization-wide philosophy that holds that
the best route to organizational success is to find
an unserved or underserved need in society and
meet that need better than anyone else, while
still meeting long-term organizational objectives
and also considering the long term impact on
society.
This concept recognizes that society is an
exchange partner.
10. The Evolution of Marketing
โข Societal Marketing Concept:
An organization-wide philosophy that holds that
the best route to organizational success is to find
an unserved or underserved need in society and
meet that need better than anyone else, while
still meeting long-term organizational objectives
and also considering the long term impact on
society.
This concept recognizes that society is an
exchange partner.