The document outlines an agenda for a social media event. The agenda includes a keynote on social media, panel discussions, breaks, and three case study presentations from Intuit, Macy's, and Comcast. Principles for successful social media marketing are also discussed, including listening, being authentic, moving fast, and that less is more. The Intuit case study describes a campaign called Small Business United that helped connect small business owners through online communities, competitions and recognition. The campaign saw significant engagement and positive results for Intuit.