This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas.
There is an abundant number of choices and decisions we face when it comes to marketing options in today’s world. But, for nonprofit organizations their can be limitations that make some options work better than others. To me, there are 8 core strategies (that work within a tight budget) that can elevate the marketing strategy of any nonprofit organization.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by...Doyle Buehler
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler
This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville
We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.
The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.
It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.
Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.
In the “Art of Disruption”, you will discover:
1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.
Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
This isn't a deck unpicking the strategy, or even the creative strategy. But this deck does find some trends emerging amongst Cannes Lions winners. And when you apply it to your own brands, you find ways to get better, fresher, more interesting ideas.
There is an abundant number of choices and decisions we face when it comes to marketing options in today’s world. But, for nonprofit organizations their can be limitations that make some options work better than others. To me, there are 8 core strategies (that work within a tight budget) that can elevate the marketing strategy of any nonprofit organization.
The ICCO Global Summit which took place in Oxford, UK, from 29-30 September, 2016 offered two days of great conversations with colleagues coming from all over the world. MSLGROUP's SVP & Chief Strategy Officer, Pascal Beucler was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals.
Based on Pascal's experience last June at the Cannes Lions International Festival of Creativity, as a juror in the newly created Entertainment Jury: this has been a week-long fantastic experience, evaluating how talent and ample narrative formats can elevate content into the cultural mainstream.
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by...Doyle Buehler
The Art of Disruption - Frost & Sullivan Strategic Digital Marketing Event by Doyle Buehler
This is the Frost & Sullivan 18th Annual Digital Marketing Executive Conference 2017 Nashville
We often hear the expression, “disruption is all around us”, yet we mostly miss what this really means, and how it affects us and our business direction, and more importantly, what we can actually do about it.
The companies that are actually disrupting are the ones that are making successful strategic digital marketing decisions based upon critical digital strategies. This is where the disruption starts.
It’s not about the technology. It's not just for startups anymore, either. It is about rethinking how you assemble your team and formulate your core digital strategies that affect disruption.
Disruption is here. More is coming. And, your company can be at the forefront of it - by creating the environment for marketing disruption and transformation in your business.
In the “Art of Disruption”, you will discover:
1. Insights into the key and critical roles that most affect change & disruption
2. Framework strategies, that clearly and succinctly create the proper environment for businesses wanting to create their own disruption in their strategic marketing.
3. Critical factors on how to effectively create the disruptions within your own industry that lead to significant customer uptake and proper industry acknowledgment.
Businesses that disrupt their industries can become remarkable. And, those that don’t, will simply become irrelevant and close their doors. Which one are you?
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
From Fans to Advocates: How to Build Community and Grow #BrandLoveHootsuite
What is community? How can making community central to your business help you grow? Beyond likes, +1s, shares and RTs, how can brands engage with their audiences to build lasting relationships that take them from fans to advocates? Hootsuite’s VP Community & Customer Experience, Jeanette Gibson, and Dr. William Ward, Director, Education Strategy share best practices and real-world examples of how a strong community of fans and followers can become a powerful tool in activating others to get involved and fall in love with your brand.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
Joel Kessel @ Business Builders Club
Tuesday (1/26/2010) 7:30pm
Kessel Communications is a strategic communications firm focused on defining and delivering targeted messages for our clients, messages that prompt a desired action or conclusion among specific audiences. We do this through a variety of public relations and marketing communications tactics that ensure measurable results and support the short- and long-term goals of our clients.
Our philosophy is based on the understanding that generating heightened visibility in the marketplace is costly when it is not tied directly to outcomes.
We also recognize that relationships matter – and relationships built on trust and integrity are those that last. Our clients engage us for our expertise, but they retain us for our honest and candid counsel, and our consistent ability to exceed expectations.
http://www.kesselcommunications.com/
The Business Builders Club is the student entrepreneurship organization at Ohio State. We connect current and aspiring student entrepreneurs with the knowledge, resources, and mentors to build successful businesses.
http://www.businessbuildersclub.org/
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
Joel Kessel @ Business Builders Club
Tuesday (1/26/2010) 7:30pm
Kessel Communications is a strategic communications firm focused on defining and delivering targeted messages for our clients, messages that prompt a desired action or conclusion among specific audiences. We do this through a variety of public relations and marketing communications tactics that ensure measurable results and support the short- and long-term goals of our clients.
Our philosophy is based on the understanding that generating heightened visibility in the marketplace is costly when it is not tied directly to outcomes.
We also recognize that relationships matter – and relationships built on trust and integrity are those that last. Our clients engage us for our expertise, but they retain us for our honest and candid counsel, and our consistent ability to exceed expectations.
http://www.kesselcommunications.com/
The Business Builders Club is the student entrepreneurship organization at Ohio State. We connect current and aspiring student entrepreneurs with the knowledge, resources, and mentors to build successful businesses.
http://www.businessbuildersclub.org/
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
Top 10 Future Trends 2016 - Europe Asia AfricaRoger Hamilton
Top 10 Future Trends impacting business in 2016. From the Fast Forward your Business Tour, attended by 5,000+ entrepreneurs in Europe, Asia and Africa in 2015, hosted by Roger James Hamilton. Join us in 2016 at http://www.fastforwardyourbusiness.net
These are the Branch Company values - they guide how we work everyday and how we interact with each other, our customers, vendors and potential new team members.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
Marketing & Brand Awareness presentation by Liberty County Chamber/CEO, Leah Poole and City of Hinesville Public Relations Director, Brittany Denney, from the June 2017 Lunch & Learn Workshop.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
This is a descriptor/best practice slideshow about the top social networks. Twitter, LinkedIn and Facebook. This slideshow talks about social norms, purpose, applications and frequency of each network.
At our #SocialCloud on Monday 3rd June 2013, Dirk Singer presented his thoughts on Social ROI and where he feels it fits with current commercial activity.
Similar to Will social media boom in a bust economy? (20)
PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
A look at the evolution of travel planning and marketing.
This presentation was delivered to tourism-related organizations across the Southeast by two presenters from Luckie and Company: VP/Director of Brand Planning David Stutts and Social Media Strategist David Griner.
Everything You Need To Know About Social MediaDavid Griner
OK, maybe not EVERYTHING, but a lot.
This presentation was created for and delivered at the Alabama Governor's Conference on Tourism, Aug. 31, 2009. For more specific information on each topic, please check out my other slideshows.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3. According to a recent study by !
the Association of National Advertisers:
77% of marketers are reducing
their advertising budgets
Source: http://www.ana.net/news/content/1622 (Feb. 10, 2009)
4. Where are the cuts?
o Departmental travel and expenses (87%)
o Ad campaign media budgets (77%)
o Ad campaign production (72%)
o Agency costs and expenses (68%)
o New project launches (58%)
6. Those who stop advertising:
o Lose money, especially in the long term
o See a 20-30% drop in sales over 2 years
o Rebound slower after the recession
Source: “Marketing in a Recession: 10 Things to Remember,” Adweek, Feb. 2, 2009
7. “This is not the time to cut advertising.
It is well documented that brands !
that increase advertising during a recession !
can improve market share at lower cost than
during good economic times.”
— Professor John A. Quelch
Harvard Business School
10. “Tight budgets will !
prod businesses to do !
what all the preaching
and prodding won’t.”
— Lisa Hoffmann,
NewMediaLisa.com
11. 75% of marketing executives
predict advertisers will move more than a
quarter of media time and spending away
from traditional channels over 5 years.
13. A recent survey of marketers’ quot;
priorities for 2009 included:
o Social media (68%)
o E-mail marketing (60%)
o Blogs (56%)
o Online video (51%)
o Microsites (43%)
Source: Junta42 e-mail survey, December 2009
14. So what is social media?
Social media is any
tool that lets you
share information and
network with others.
15. So what is social media?
• Blogging
• Chat Rooms
• Micro-blogging
• Podcasts
• Social networks
• Virtual worlds
• Video sharing
• Wikis
• Photo sharing
• Applications
20. In just five weeks, Little Debbie’s !
100 Calorie Snack outreach sparked:
o 98 posts on 71 blogs
o More than 5,000 reader comments
o 830 new followers on Twitter
21. HP’s “31 Days of the Dragon”
o Gave laptops to 31 bloggers
o Laptops then given away to readers
o 84% increase in HDX Dragon sales
o 10% increase in overall PC sales
Source: The Viral Garden, Sept. 29, 2008
24. Who’s on Twitter?
o Starbucks
o Ford
o Whole Foods
o Southwest
o GM
o Dunkin Donuts
o Dell
o Honda
o Kodak
o Zappos
o Comcast
o Red Cross
o Little Debbie
o H&R Block
o Rubbermaid
o Hertz
o Home Depot
o Nationwide
25. In December 2008, quot;
Dell estimated it had made quot;
$1 million in sales thanks to Twitter.
26. Twitter helps companies be:
o Proactive with customer service
o Efficient with their PR
o Useful to their customers
29. A corporate blog offers you:
o A hub for all your social efforts
o A place to explain your side of the story
o An incredibly stronger search presence
o An open forum with your customers
34. Saying you want to create a !
viral video!
is like saying you want to write
a best-selling book
35. A successful ‘viral’ needs:
Something totally new
o
Lots of money and time
o
Lots of guts
o
Lots of luck
o
A strong distribution plan
o
36. What else is out there?
o Facebook pages, apps and causes
o Branded apps for iPhones, Android, etc.
o Alternate reality games
o Interactive online video
o Oh, and blogging. That’s still important.
37. Who should be doing quot;
social media for companies?
39. PR agencies?
Pros:
o Long experience with outreach, !
crisis management and conversation-starting
Cons:
o Still addicted to press releases
o Larger agencies too bureaucratic
o Don’t empower clients to get involved
40. Buzz agencies?
Pros:
o Savvy with new media and metrics
o Hungry for work, clients and case studies
Cons:
o Little accountability and track record
o Often repackage same tools
o Limited resources for bigger projects
41. Internal PR staff?
Pros:
o Close understanding of the corporate culture
o Access to many parts of the company
Cons:
o Close understanding of the corporate culture
o Few resources for design and development
42. Ad agencies?
Pros:
o Good design, interactive and writing skills
o Understand complementary role of paid media
Cons:
o Too often think of social media in terms of
campaigns or publicity stunts, not long-term
communication
43. There’s no right answer,
except to find a partner you trust.
And then get out there and do some
incredible things.
44. Thanks for your time.
david.griner@luckie.com
Twitter.com/griner
TheSocialPath.com