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Social Media Analytics Boot Camp

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Annie Phdinparenting
Annie Phdinparenting

How to measure your social media results and learn from the analytics.

1 of 14
ANALYTICS BOOTCAMP Measuring your results and learning from them
Image: the.sprouts on flickr Which social media metric is the MOST important? it depends…
Image: angietorreson flickr What are you trying to achieve?
# of people + their • Influence • Relevance • Interest • Passion Image: RuffLife on flickr
@MarthaStewart @CocktailDeeva • 2,619,826 Followers • 10,616 Followers • 7,910 Following • 4,371 Following • 4,002 Tweets • 88,640 Tweets
• Replies • Re-Tweets • Comments • Shares Image: deepwarren on flickr • Likes • Trackbacks
Image: Kerr Photography on flickr
Positive
Image: TheBusyBrain on flickr Dare to Compare?
Image: OzinOH on flickr Website Analytics • Google Analytics Social Media Analytics • Wordpress Stats • SWIX • StatCounter • Sprout Social • Chartbeat • Follower Wonk • Quantcast • Klout • Twitter Counter • RetweetRank • Facebook Insights • YouTube/Slideshare Stats
Image: Mark Brannan on flickr Listen – Experiment – Observe – Measure

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Social Media Analytics Boot Camp

  • 1. ANALYTICS BOOTCAMP Measuring your results and learning from them
  • 2.
  • 3. Image: the.sprouts on flickr Which social media metric is the MOST important? it depends…
  • 4. Image: angietorreson flickr What are you trying to achieve?
  • 5. # of people + their • Influence • Relevance • Interest • Passion Image: RuffLife on flickr
  • 6. @MarthaStewart @CocktailDeeva • 2,619,826 Followers • 10,616 Followers • 7,910 Following • 4,371 Following • 4,002 Tweets • 88,640 Tweets
  • 7. • Replies • Re-Tweets • Comments • Shares Image: deepwarren on flickr • Likes • Trackbacks
  • 10. Image: TheBusyBrain on flickr Dare to Compare?
  • 11.
  • 12.
  • 13. Image: OzinOH on flickr Website Analytics • Google Analytics Social Media Analytics • Wordpress Stats • SWIX • StatCounter • Sprout Social • Chartbeat • Follower Wonk • Quantcast • Klout • Twitter Counter • RetweetRank • Facebook Insights • YouTube/Slideshare Stats
  • 14. Image: Mark Brannan on flickr Listen – Experiment – Observe – Measure