So what’s the big deal about visual content? Why should you start using more of it in your social media marketing efforts?
Our brains like it.Our brains can process it faster. If you want to get a message across quickly, images are the way to go.People understand it.
Not only do our brains receive visual information better, it’s also easier for us to engage with on social media channels.
“Get Lost in Loudoun” Web Series and Campaign (Fall 2011-Spring 2012)Increased market share of younger demographics (13-44 years old): +14.1%
What kind of drummer would buy a mail order cymbal without hearing and testing it out for himself? The Memphis Drum Shop has figured out a smart way around this issue, and as a result has opened itself up to customers from all around the world. They have a dedicated YouTube channel where they test out the sound of various cymbals on video and post those videos to let drummers hear a “virtual test” of what the cymbal will sound like. Other than just being cool, theydo a few things really, really well:They tell viewers how to have the optimal experience: “wear headphones”They focus on exclusivity and reason to buy: “these cymbals are exclusively available from Memphis Drum Shop”There is a strong call to action: they send you back to mycmbal.com to buy them.
Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.
Find photos about your destination.
Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and your blog too – it's so easy. It's photo sharing, reinvented.
Tell us who you are. Let us know there are real people working hard to help us enjoy the destination.
It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
Show your personality. Let loose a little. Help us like you!
15 second looping videos
Seeing Is Believing: Using Visual Content in Social Media Marketing
Seeing Is Believing: Using Visual
Content in Social Media Marketing
Michigan Association of Convention & Visitor Bureaus
Photo: Alexander Rabb on Flickr
Get these slides here:
Photo: Nutmeg Designs on Flickr
Source: Grazitti Interactive
• 90% of information transmitted to the brain is visual
• Visuals are processed 60,000 times faster in the brain than text
• 40% of people respond better to visual information than text
It Drives Engagement!
Photo: zane.hollingsworth on Flickr;
Source: Grazitti Interactive
• 700 YouTube videos are
shared on Twitter every
• On Facebook, videos are
shared 12x more and
photos are liked 2x more
than links and text-only
• YouTube Mobile gets
over 600 million views
It Drives Results!
Photo: Lori Greigl;
Source: Grazitti Interactive
• Viewers are 85% more likely to purchase a product after
watching a product video
• 46% of people say a website’s design is the number one
criterion for determining the credibility of the company
• Pinterest drives sales directly from its website – 21% have
purchased an item after seeing it on Pinterest
44% of users are
more likely to
engage with a
brand that posts
photos vs other
forms of media
Source: ROI Research
• 80% of users prefer
to connect to a
Facebook vs. any
other social site
• 23% of users check
their account 5x or
more every day
• Photos receive
53% more likes
than other content
• Photos attract
Sources: Huffington Post; Wishpond
350 million photos are
uploaded to Facebook
every day!Photo: Franco Bouly on Flickr;
Ask and ye
Source: Visit Bloomington
hours of video
Photo: garryknight on Flickr Source: http://socialmediatoday.com; YouTube
Using YouTube for Business
1. Create a branded YouTube channel
2. Make sure your content fills a relevant need
3. Develop quick, simple, and engaging videos
4. Optimize your videos
5. Share your videos in other places
6. Use calls to action
“Look at Me!”
Photo: omgits_dhilzy on Instagram
“Look at This!”
Photo: Transguyjay on Flickr
• 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
• Pinterest referrals spend 70% more $$ than referrals from
• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
Create Group Rules
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the
original copyright or are in the public domain.
All pictures posted to this group may be used by the
Colorado River Trail in its various publications, both
print or online (including social media). We will credit
you as the photographer on any photo that we use.
Only photos depicting the Colorado River Trail region
will be accepted. We reserve the right to reject
submissions to our Flickr group displaying content we
deem to be inappropriate or offensive without prior
warning. The Colorado River Trail reserves the right to
update the Group Rules.
• More than 55 million
photos are uploaded
• 150 million monthly
• 1.2 billion likes daily
• 1000 comments per
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Sarah Page, Principal
Sarah T. Page Consulting, LLC