Seeing Is Believing: Using Visual Content in Social Media Marketing


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Presentation given to members of the Central Fort Bend Chamber Alliance in Rosenberg, TX on April 3, 2014

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  • So what’s the big deal about visual content? Why should you start using more of it in your social media marketing efforts?
  • Our brains like it.Our brains can process it faster. If you want to get a message across quickly, images are the way to go.People understand it.
  • Not only do our brains receive visual information better, it’s also easier for us to engage with on social media channels.
  • What kind of drummer would buy a mail order cymbal without hearing and testing it out for himself?  The Memphis Drum Shop has figured out a smart way around this issue, and as a result has opened itself up to customers from all around the world.  They have a dedicated YouTube channel where they test out the sound of various cymbals on video and post those videos to let drummers hear a “virtual test” of what the cymbal will sound like. Other than just being cool, theydo a few things really, really well:They tell viewers how to have the optimal experience: “wear headphones”They focus on exclusivity and reason to buy: “these cymbals are exclusively available from Memphis Drum Shop”There is a strong call to action: they send you back to to buy them.
  • Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.
  • This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.
  • Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and your blog too – it's so easy. It's photo sharing, reinvented.
  • Facebook bought Instagram in the Fall of 2012. This was a very smart move.
  • 15 second looping videos
  • Seeing Is Believing: Using Visual Content in Social Media Marketing

    1. 1. Seeing Is Believing: Using Visual Content in Social Media Marketing Central Fort Bend Chamber Alliance April 3, 2014 Photo: Alexander Rabb on Flickr
    2. 2. Get these slides here:
    3. 3. Social Media Is More Visual
    4. 4. Why Visual Content? Photo: NathanF on Flickr
    5. 5. It Works! Photo: Nutmeg Designs on Flickr Source: Grazitti Interactive • 90% of information transmitted to the brain is visual • Visuals are processed 60,000 times faster in the brain than text • 40% of people respond better to visual information than text
    6. 6. It Drives Engagement! Photo: zane.hollingsworth on Flickr; Source: Grazitti Interactive • 700 YouTube videos are shared on Twitter every minute • On Facebook, videos are shared 12x more and photos are liked 2x more than links and text-only posts combined • YouTube Mobile gets over 600 million views per day
    7. 7. It Drives Results! Photo: Lori Greigl; Source: Grazitti Interactive • Viewers are 85% more likely to purchase a product after watching a product video • 46% of people say a website’s design is the number one criterion for determining the credibility of the company • Pinterest drives sales directly from its website – 21% have purchased an item after seeing it on Pinterest
    8. 8. 44% of users are more likely to engage with a brand that posts photos vs. other forms of media Source: ROI Research
    9. 9. • 80% of users prefer to connect to a brand through Facebook vs. any other social site • 23% of users check their account 5x or more every day • Photos receive 53% more likes than other content • Photos attract 104% more comments than average posts Sources: Huffington Post; Wishpond
    10. 10. 350 million photos are uploaded to Facebook every day!Photo: Franco Bouly on Flickr; Source: MarketingProfs
    11. 11. Wow! Look at that viral reach!
    12. 12. Ask and ye shall receive Source: Visit Bloomington
    13. 13. •2nd biggest search engine behind Google •Over 100 hours of video uploaded every minute Photo: garryknight on Flickr Source:; YouTube
    14. 14. Using YouTube for Business 1. Create a branded YouTube channel 2. Make sure your content fills a relevant need 3. Develop quick, simple, and engaging videos 4. Optimize your videos 1. Title 2. Keywords 3. Description 4. Tags 5. Share your videos in other places 6. Use calls to action 7. Measure! Source:
    15. 15. How To Sell Cymbals
    16. 16. How To Say Thank You
    17. 17. How To Welcome Guests or Speakers
    18. 18. Facebook & Instagram “Look at Me!” Photo: omgits_dhilzy on Instagram = #selfie
    19. 19. Pinterest = “Look at This!” Photo: Transguyjay on Flickr
    20. 20. • 80% of Pinterest users are women • Users spend an average of 1 hour & 17 minutes on the site • Pinterest referrals spend 70% more $$ than referrals from non-social channels • 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook Source: Photo: vbecker on Flickr
    21. 21. You May Have Seen This
    22. 22. But Have You Seen This?
    23. 23. Drive sales to your website!
    24. 24. Pinterest for Business
    25. 25. See what’s been pinned from your website or blog!
    26. 26. Add the “Pin It” Button To Your Website
    27. 27. How To Easily Pin Content
    28. 28. • More than 55 million photos are uploaded every day • 200 million monthly active users • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh; Instagram Photo: WindKoh on Flickr
    29. 29. Apply Instagram Filters
    30. 30. From this … … to this!
    31. 31. is no dummy.
    32. 32. • More than 55 million photos are uploaded every day • 150 million monthly active users • 1.2 billion likes daily • 1000 comments per second Source: Instagram Press; Social Fresh Photo: WindKoh on Flickr
    33. 33. Instagram for Business: Best Practices
    34. 34. Show Us “How To”
    35. 35. Take Us Behind the Scenes
    36. 36. Use Hashtags and Calls To Action
    37. 37. Feature Brand Advocates
    38. 38. Feature Brand Advocates
    39. 39. Host a Contest
    40. 40. Reward Customers
    41. 41. • Select video option • Upload or take a photo • Shoot video • Apply filter • Describe the video • Post to Instagram and/or other channels
    42. 42. Can I Help? Call Me!
    43. 43. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512.914.8873
    44. 44. Thank You! Questions?