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Tag! #pubcon November 12, 2008 Image by Mike Baird http://www.flickr.com/photos/mikebaird/2082630407/

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Tags: Who Cares? Image by dullhunk

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Time Moves Quickly on the Internet

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Not Only Do Posts Occur, They Create Conversations & Memes

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Tags Track Memes!

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SocNets, Bookmarking Services, Social Search Uses Tags

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Inspiring Tags <ul><li>Choose the right medium </li></ul><ul><li>Bookmarks: You can book mark your post to inspire particular tags (delicious) </li></ul><ul><li>Whether direct marketing or PR, know what you want searched </li></ul><ul><li>Campaigns can use specific hashtags </li></ul><ul><li>Encourage the community to use a specific tag </li></ul><ul><li>Have the hashtag or tag associated with the effort or content (calls to action, too). </li></ul>

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Twitter: Kingdom of the Hashtag

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Delicious: Social Research

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Questions? <ul><li>Contact: </li></ul><ul><li>Geoff Livingston </li></ul><ul><li>703-894-5460 </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: geoffliving </li></ul>