Social Media for Bremer Bank

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Social Media for Bremer Bank

  1. 1. What is Social Media? And does it matter?
  2. 2. About MeDirector, Metronet• Librarian• Project Manager for 23 Things On a Stick/More Things On a StickPrior to Metronet• Consultant to libraries on special projects• Worked with various MN non- profits
  3. 3. Why Me
  4. 4. The social me Minn23 on Delicious @annws Nings (Social Networks)http://anncomments.blogspot.com
  5. 5. More…Wikis http://metronetpresentations.pbworks.com/
  6. 6. In the beginning of the Web• Static Web sites• Source of information/simple answers• Limited media--photos & illustrations• One-way communication• Needed design & coding skills• Access to a server Image: Macintosh SE www.flickr.com/photos/51512551@N00/3359491617
  7. 7. In Web 2.0• Social & Interactive• User-generated content• Encourages & facilitates communication• Collaborative• Tools for productivity & online “cloud” of apps• Tools for creation & communication• Hosted services
  8. 8. The new social Web 2.0 tools to make it easier • Communicate • Create • Collaborate • ConnectImage: motion gears -team forcewww.flickr.com/photos/17258892@N05/2588347668
  9. 9. What Is Social Media?Social media is people using tools (blogs video) and sites (facebook twitter) to create and share content. It is the new way to connect and converse online.
  10. 10. Why It Matters• Changing how people communicate, create, & interact• Word-of-mouth via these tools is powerful• It’s affordableAnd….• Everybody’s doing it…and not just who you think
  11. 11. 78% of people are reading blogs, an increase from 66% in the previous study 48% of the people surveyed listen to podcastsImage: Gathered for the IHRHeadphone Roundupwww.flickr.com/photos/95601478@N00/193617487 Image: Morning in the Spengler household www.flickr.com/photos/74105777@N00/78600196
  12. 12. 83% of people are watching online video 57% of internet users are members of social networks Image: My social networkmage: online video ecology; in a grid www.flickr.com/photos/49503019876@N01/1804295568www.flickr.com/photos/63313714@N00/3256724981 Data Source: Universal McCann- Power To The People - Wave3. March 2008
  13. 13. It is Expected…All organizations are expected to be part of the online community.Build your online presence & identity as a credible expert person/organization. Image: Blue Mountain Center (September 2007) www.flickr.com/photos/73218431@N00/1693341532
  14. 14. Some of the Tools Today’s Tools Other Tools • Blogging • Podcasts • Microblogging • TodaysMeet • Social Bookmarking • Social networks • Event/calendar sites • Video sharing • Screencasting • Photo/Video sharing • & thousands more • Wikis • http://www.go2web20.net/Image: Pablos cubism period began at threewww.flickr.com/photos/73645804@N00/2475349116
  15. 15. Blogs • Regularly updated Web sites that usually contain links and comments • Accepted as a source of news, information, & other content • Allow interaction through comments • Sort of the new Web newsletter--but anyone & everyone can have one • Most recent posts first • More than 1,000,000 posts to blogs each dayImage: We â™ blog ¥www.flickr.com/photos/11583872@N00/167783571
  16. 16. Ways to Use Blogs• Update frequently with hyperlinks to deeper info and resources• Provide news & information to constituents http://redcrosspdx.blogspot.com/• Involve staff and take advantage of their info & expertise• Recruit & involve volunteers• Document volunteer contributions• Keep constituents informed http://www.tsa.gov/blog• As a place for constituents to comment and contribute• Report back from an event• Testimonials from clients, volunteers, donors…
  17. 17. Doing It Right • Establish an identity • Update frequently • Friendly tone • Authentic • Informative • Encourage comments • Be responsive to commentsImage: Right Buttonwww.flickr.com/photos/35468141611@N01/85977206耀
  18. 18. Popular Blogging Toolshttp://www.blogger.com/ http://wordpress.org/http://www.typepad.com/ http://www.tumblr.com/
  19. 19. Twitter• IM/Micro-blogging tool that asks one simple question - What are you doing right now?• Posts are 140 characters• You follow your friends• Read/Tweet on IM, mobile text, or the Web
  20. 20. Ways to Use Twitter • Stay connected at conference to find better sessions • Follow others at conferences with # • Industry gossip • Pointers to resources, blog posts • Drive traffic web page/blog or comments • Ask a question, get an answer • Get referrals for products, locations, movies, whatever • Ad hoc collaborations • Sending reports in an emergency • Getting/sending news
  21. 21. What to Tweet • Announce a new blog entry • Random facts about organization or cause • Research releases • Event reminders • Breaking news • Reply to others’ Tweets • Re-tweet interesting tweets
  22. 22. Good Tweets • Informative • Useful news • Entertaining • Make sense in 140 characters • Ask • Answer • ShareImage: Tweet and Toot Coverwww.flickr.com/photos/45097561@N00/2902947614
  23. 23. Social Networks Online Communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. People may visit a lot of sites, but for many, their social network is their online life. From WikipediaImage: Communicationwww.flickr.com/photos/44586678@N00/1459055735
  24. 24. Popular Social Network Sites
  25. 25. • Features like Facebook/MySpace with your pet as the focus• Games, prizes, sharing….
  26. 26. Nings• Focus around one interest or topic• Can be open or invite only• Users have same options--posting, email, blogs, updates, etc.-- as in other networks• Ning.com
  27. 27. Ways to Use Social Networks • Establish a simple Web presence • Promote specific actions or petitions • Consolidate existing, unofficial social networks related to your organization • Connect supporters already using social networks • Encourage & respond to feedback quickly • Informal outreach & communicationImage: my friendwheelwww.flickr.com/photos/40571485@N00/658281511
  28. 28. Image Sharing Video & Photos• Sites that allow users to upload and organize photos or videos• Users can share their photos and videos with only people they choose or with the world• Viewers can comment on photos/videos• Users have (some) control over how photos and videos are used Image: Scrapbook page, 1986 www.flickr.com/photos/31794493@N00/3260237814
  29. 29. The Big Two
  30. 30. Other Photo/Video Siteswww.vimeo.com http://blip.tv/ Even more • Shutterfly • Snapfishhttp://photobucket.com/ • Kodak Gallery • SmugMug
  31. 31. Ways to Use Photo/Video Sharing• Share organization/staff photos• Create slide shows to embed elsewhere• Share conference keynotes• Host photos for use in newsletters and other publications• Find others’ photos for your use (Creative Commons)
  32. 32. WikisA wiki is a collection of Web pages designed to enable anyone with access to contribute or modify content.Wikis are often used to create collaborative Web sites and to power community websites. From Wikipedia Image: Where to Find a Good Wiki www.flickr.com/photos/37996646802@N01/1627257
  33. 33. Characteristics of a Wiki• Collaborative--members can upload, edit, comment• Multimedia--embed photos, videos, slide shows, podcasts• Multiple pages with navigation features• Public or private• No HTML knowledge required (usually) Image: Wiki www.flickr.com/photos/35237092540@N01/3275981110
  34. 34. Ways to Use Wikis • Collaboration--proposals, curriculum, documents… • Project management —conference, event, fundraising… • Web page • Deliver content for CE or other event • Knowledge base for staff, practioners, others • Intranet for staff—policies, procedures, schedules…
  35. 35. Wiki Tools http://pbworks.com/ http://www.wetpaint.com/http://www.wikispaces.com/ http://tinyurl.com/63vvq
  36. 36. Image: Puzzlewww.flickr.com/photos/95148379@N00/2982166215
  37. 37. Similarities of the Social Tools• Promote communication• Interactive• Collaborative• User-generated content• Can embed results in other tools--blog, Web sites…• Easy to learn• Easy to use• Ever-evolving• Free for at least basic features Image: Puzzle www.flickr.com/photos/95148379@N00/2982163921
  38. 38. Rules of Social Media • You can’t control the conversation; be willing to give up control • Listen to your constituents • Get involved--build relationships • Ask questions to encourage engagement • Be honest & be authentic; no made up names or profiles • Think long term--it’s a commitmentImage: Puzzlewww.flickr.com/photos/95148379@N00/2983020562
  39. 39. Social Media is Not for You if…• You think it’s a waste of time• The Internet in general is a mystery• You don’t already have a dynamic Web presence• You don’t know why you would use it• You don’t have a lot to say about your organization• You expect immediate results• You can’t commit the time & energy it will take• You don’t like change
  40. 40. Getting Started in Social Media
  41. 41. The Key You cant understand the social media tools and sites like Twitter, Facebook, and blogging just by reading articles or reports about them….Image: Loginwww.flickr.com/photos/13957977@N02/2460905893耀
  42. 42. You need to Participate • Read blogs • Create a blog • Join Twitter to follow people & tweet • Join a social network & participate • Explore photo & video sites • Upload your photos • Make stuff w/photos • Explore & edit a wikiImage: weekend07_04.jpgwww.flickr.com/photos/67561937@N00/505772429
  43. 43. Start with a Personal Interest • Read & comment on blogs that cover your hobby • Browse photo sites as you plan your vacation • Watch YouTube and read the comments • Set-up a wiki to playImage: looking upwww.flickr.com/photos/53611153@N00/255775613
  44. 44. Do 23 Things On a Stick http://23thingsonastickblogspot.comhttp://morethingsonastick.pbworks.com Easy way to play & learn.
  45. 45. Ready for next jump-- organizational research & planningImage: Faded Hop scotch set at my old elementary schoolwww.flickr.com/photos/69831536@N00/411038015
  46. 46. Organizations don’t have to participate in every social media platformImage: 234 social media marketing exampleswww.flickr.com/photos/31884970@N00/2909140600
  47. 47. Pick 1 or 2• Do your research• Understand the tool’s strengths• Understand its limits• Set up accounts to participate
  48. 48. Start by Listening• Search for keywords on Twitter, subscribe to search results with RSS, follow people
  49. 49. Find People to Followhttp://wefollow.com/Search keywords to find people• Nonprofits• Minnesota• Hunger• BankerStart followingStart tweeting
  50. 50. Facebook Research• Are there others like you on Facebook?• What are they doing? Groups, Pages, Causes?• Do they have many fans?• What are the discussions? Image: Facebook HQ www.flickr.com/photos/87267387@N00/691552110 藳
  51. 51. Once you are comfortable with the tools & communities You are ready to use them or advise others how to use them Image: looking up www.flickr.com/photos/53611153@N00/255775613
  52. 52. Resources to Make It Happen • Willingness to try something new • Administration support • People who can write & engage • Time to plan, write, evaluate, adjust • Commitment to keep it going • And the biggest resource…Image: bright paperclipswww.flickr.com/photos/63943575@N00/9984261
  53. 53. Time, time & more time • 5 hours/week to start listening • 10 hours/week to participate • 10-15 hours/week to generate buzz • 20+ hours/week to build community • May take anywhere from 3-6 months to see results Source Beth Kanter http://beth.typepad.com/Image: Curioso elemento el tiempowww.flickr.com/photos/51597402@N00/2744390812
  54. 54. Make a Plan • What is your goal--what do you want to happen & when • Who is involved • Is everyone on board • Is someone in charge • Policies on who & whatImage: I have a plan. (186/365)www.flickr.com/photos/26582481@N08/3234624436
  55. 55. Who are you talking to? • Who is the audience you want to reach • Where is your audience-- Facebook, Twitter, or somewhere else • What do you want to say • Who will say it • How will you say it • How often will you updateImage: Alphabet 05www.flickr.com/photos/49968232@N00/89097084
  56. 56. What Are You Saying?• Audience-focused, not organization-focused• Here are results from our work• This is what it means to you/what you can do (send money, volunteer, contribute)• This is what your money, volunteering, contribution means Image: BarCamp AMS 2005 Opening - 35 www.flickr.com/photos/35034347371@N01/54381130
  57. 57. Evaluate Regularly • What have we learned? • What is working? • Have we seen results? • Should we change anything? • Do we still want to do this?Image: Pressure Gaugewww.flickr.com/photos/58685748@N00/130693756
  58. 58. How will you measure results Outputs are easy • For blogs: how many views, unique visits, time spent on page, comments • For Twitter: Followers, re- tweets of your posts, replies • For Facebook: Fans, comments, discussionsImage: Free coiled tape measure healthy living stock+photo+Creative+Commonswww.flickr.com/photos/40645538@N00/3209939998
  59. 59. Harder to Measure ImpactDid using social media make a difference? What were your goals? • More visibility? • Improved profile in community? • More volunteers? • Greater community engagement? • More donations? Image: 27 www.flickr.com/photos/86176561@N00/34493476
  60. 60. Jump In & Have Fun!www.flickr.com/photos/88637726@N00/904035517
  61. 61. MetronetAnn Walker Smalley 651/646.0475 ann@metronet.lib.mn.us @annws metrolibraries.net metronetpresentations.pbworks.com

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