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Social Media Marketing

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This presentation discusses the growing trend of using social media as a marketing tool. It outlines the ways companies use social media and if this is a valuable marketing strategy.

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Social Media Marketing

  1. 1. SOCIAL MEDIA MARKETING BY: SAMANTHA DELFOSSE Picture:MarylandGov.Pics via Flickr
  2. 2. WHAT IS SOCIAL MEDIA MARKETING? • Companies use social media to raise their brand awareness • They create content that encourages people to like, share and retweet their message Source:Masable Picture:Jason Howie via Flickr
  3. 3. Picture: Roasaura Ochoa via Flickr THE PROCESS INVOLVES…
  4. 4. IS THIS A GROWING TREND? Picture: Daniel Iversen via Flickr
  5. 5. • “The big advertising firms and media companies have increasingly embraced social media, especially Facebook’s 1.3 billion users.” Picture:Maryland GovPics via Flickr Source:AdWeek - Garett Sloan
  6. 6. POPULAR WEBSITES SUCH AS… • Facebook • Twitter Are now offering companies the options of paid ad Picture: Maryland GovPics via Flickr Source:Brandwatch Blog
  7. 7. IS THERE A MARKET FOR THIS? Picture: SEO via Flckr
  8. 8. FACEBOOK: PROMOTED POSTS • Offers business’ the option of featuring their product on peoples news feeds • This came into effect December 2013 Picture: mkhmarketing via Flickr Source: Brandwatch Blog
  9. 9. TWITTER: PROMOTED TWEETS, TRENDS AND ACCOUNTS . • With a product called “tailored audiences” twitter collects data to generate user specific ads • This came in effect in 2010 Picture: mkhmarketing via Flckr Source: Brandwatch Blog
  10. 10. Some companies offer celebrities money to endorse their product through tweets Picture:Slava Murava via Flickr
  11. 11. . • Charlie Sheen makes approx $50,000/tweet • Kim Kardashian makes approx $10,000/tweet • SnoopDogg makes approx $8,000/tweet Picture: mkhmarketing via Flckr Source: Vulture FOR EXAMPLE…
  12. 12. WHAT ARE THE BENEFITS? Picture:Yoel Ben-Avraham via Flickr
  13. 13. ACCODING TO FORBES BENEFITS INCLUDE… • BRAND RECOGNITION • REPEAT EXPOSURE • WEBSITE TRAFFIC • COMPETTITVE ADVANTAGES Picture:mkhmarketing via Flickr Source:Forbes
  14. 14. WHAT ARE THE STATS SAYING? Picture:SalFalko via Flickr
  15. 15. “93% of Marketers use social media for business” Picture: opensource.com via Flckr Source: jeffbullas.com
  16. 16. “70% of Marketers have used Facebook to successfully gain new followers” Picture:Tanja Scherm via Flickr Source:jeffbullas.com
  17. 17. • “34% of Marketers use Twitter to successfully generate leads” Picture:williamedia via Flickr Source:jeffbullas.com
  18. 18. Picture:opensource via Flickr FINAL THOUGHTS?
  19. 19. • “I believe 2014 will be the year where a majority will finally understand the necessity to commit the necessary time and resources to their social media efforts.” – Jayson DeMers Picture:opensource via Flickr Source:Forbes
  20. 20. References WEBSITES • http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing- why-your-strategy-may-be-working-better-than-you-think/ • http://mashable.com/category/social-media-marketing/ • http://www.brandwatch.com/2014/01/why-2014-is-the-year-of-social-media-advertising/ • http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for-tweeting.html • http://www.adweek.com/news/technology/publicis-facebook-strike-deal-over-instagram-and-video-ads- 157833 • • http://www.pcpro.co.uk/realworld/387139/should-you-advertise-on-twitter • http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will- dominate-2014/ • http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/ PICTURES • SOURCES LISTED ON INDIVIDUAL PICTURES

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