The document summarizes a presentation given by Julia Shuvalova on using social media to empower communities. The presentation addressed problems non-profits have using social sites, providing easy-to-follow advice for those new to social media. It looked past metrics to focus on engagement. Shuvalova is an experienced creative professional advising on social media strategy and online PR. The presentation provided tips on understanding audiences, integrating across channels, and measuring social media return on engagement rather than just return on investment.
Paul provides tips on using social media to promote heritage projects. He discusses choosing the right social media tools to match your audience, such as using blogs to start conversations or Twitter to share news. Paul emphasizes having a plan, sustaining engagement over time through fresh content, and measuring success both quantitatively and through real stories of impact. The overall message is that social media is a free way to widely promote your work and join online conversations where your target audiences spend time.
Workshop: By the People, for the People: Developing Digital Strategy That Mat...Dana Allen-Greil
Presented at the Museum Computer Network conference in Montreal, November 2013 by Dana Allen-Greil, Emily Lytle-Painter, and Annelisa Stephan.
No matter where you are in your organization, or where your museum is in its digital evolution, you can play a leadership role in developing a meaningful digital strategy. But to do this well, you'll need to think first about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people? Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you're working on a digital strategy in the absence of a larger institutional plan. Or maybe you're just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative.
View original Google Presentation:
https://docs.google.com/presentation/d/14bepROX0UQvoYL3Q87np7zXbfAS6j_5NBnTNMq5pbrA/edit#slide=id.p
How to Use Social Media to Plan, Promote and Produce your Event Marcel Media
This document discusses how to use social media to promote and plan events. It recommends setting up profiles and pages on various social media platforms like blogs, Facebook, Twitter, LinkedIn and multimedia sites and encouraging engagement by sharing photos, videos and real-time updates. Hashtags and incentives can be used to encourage participation. Monitoring conversations and interactions allows organizers to engage with attendees and measure the event's online impact.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
This document discusses social media marketing strategies and platforms. It recommends developing a strategy first before choosing tools. Facebook is described as a social networking site for networking. Twitter is for business networking and sharing. LinkedIn is for professional connecting. The document provides tips on using each platform and developing content to attract audiences. It emphasizes the importance of creating useful, helpful content and participating in conversations to develop influence.
The document provides tips for building a successful podcast with little money by creating buzz and contagion through conversations and relationships. It recommends laying groundwork like making subscriptions, comments, and contact easy. It also suggests connecting on social media, finding influencers, sharing content widely, and doing unexpected things to spark conversations. The key is focusing on relationships, listening to audiences, and having passion to execute a strategy for creating buzz.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
Paul provides tips on using social media to promote heritage projects. He discusses choosing the right social media tools to match your audience, such as using blogs to start conversations or Twitter to share news. Paul emphasizes having a plan, sustaining engagement over time through fresh content, and measuring success both quantitatively and through real stories of impact. The overall message is that social media is a free way to widely promote your work and join online conversations where your target audiences spend time.
Workshop: By the People, for the People: Developing Digital Strategy That Mat...Dana Allen-Greil
Presented at the Museum Computer Network conference in Montreal, November 2013 by Dana Allen-Greil, Emily Lytle-Painter, and Annelisa Stephan.
No matter where you are in your organization, or where your museum is in its digital evolution, you can play a leadership role in developing a meaningful digital strategy. But to do this well, you'll need to think first about people: Who are you trying to serve? Who do you need to communicate or collaborate with? And how can you best converse with those people? Maybe you have a formal strategy in place, but you need to be better at communicating it to leadership and your colleagues. Perhaps you're working on a digital strategy in the absence of a larger institutional plan. Or maybe you're just getting started in thinking about how to tackle the strategic planning process. There is no one right way to build a digital strategy, but there are frameworks, tools, and tips that can make the process smoother and more collaborative.
View original Google Presentation:
https://docs.google.com/presentation/d/14bepROX0UQvoYL3Q87np7zXbfAS6j_5NBnTNMq5pbrA/edit#slide=id.p
How to Use Social Media to Plan, Promote and Produce your Event Marcel Media
This document discusses how to use social media to promote and plan events. It recommends setting up profiles and pages on various social media platforms like blogs, Facebook, Twitter, LinkedIn and multimedia sites and encouraging engagement by sharing photos, videos and real-time updates. Hashtags and incentives can be used to encourage participation. Monitoring conversations and interactions allows organizers to engage with attendees and measure the event's online impact.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
This document discusses social media marketing strategies and platforms. It recommends developing a strategy first before choosing tools. Facebook is described as a social networking site for networking. Twitter is for business networking and sharing. LinkedIn is for professional connecting. The document provides tips on using each platform and developing content to attract audiences. It emphasizes the importance of creating useful, helpful content and participating in conversations to develop influence.
The document provides tips for building a successful podcast with little money by creating buzz and contagion through conversations and relationships. It recommends laying groundwork like making subscriptions, comments, and contact easy. It also suggests connecting on social media, finding influencers, sharing content widely, and doing unexpected things to spark conversations. The key is focusing on relationships, listening to audiences, and having passion to execute a strategy for creating buzz.
Michael Hoffman, CEO of See Communications' presentation to the 2010 Partnership for Excellence in Jewish Education on how schools can effectively and responsibly use social media to meet their goals and build up their communities.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
GTMD13 - Maximize your social media campaignJeff Achen
Social media is the source of the majority of Give to the Max Day web traffic and a great place for engaging donors.
Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
Here's what we'll cover:
Creating content for GTMD13 and fundraising using Facebook
Strategies for engaging people and organizations via Twitter on GTMD13
Using YouTube to thank donors, promote your cause and fundraise
Ideas for using Pinterest, Instagram and Google +
The document discusses improvements made to the Arts Barge website and digital presence by a group of students. It summarizes their redesign of the original website to have a cleaner, more modern layout with better organization of information. It also discusses their creation of a mobile app and use of social media platforms like Facebook, Twitter, and YouTube to promote Arts Barge events and engage audiences. Key changes included a simplified design, integration of Google Calendar for events, improved use of photos and videos on platforms like YouTube, and utilizing social media features like hashtags and livestreaming.
This document proposes a social media strategy for Spark, a New Zealand telecommunications company. It begins with an audit of Spark's current social media performance and recent campaigns. Key theories on using social media for customer engagement and value co-creation are presented. The proposed strategy follows a 5C framework: co-creation, content, consistency, conversation, and community. It provides recommendations in each area such as using user-generated content, keeping platforms consistent, asking questions to encourage conversation, and identifying key opinion leaders in the community.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
This document summarizes the key aspects of social media and its applications for business. It outlines the benefits of social media including directly engaging customers and cutting marketing costs. It also discusses potential risks like loss of brand control. The document then provides an overview of major social media platforms and how they can be used, including blogs, Twitter, Facebook, videos and photos. It also discusses listening to online conversations and provides case studies of both successes and failures in social media by companies.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Case Study: Brands Using Mobile PhotographyDigiday
Michoel will present a case study on native advertising in mobile, focusing on the launch marketing efforts of one of 2013's most anticipated fashion collaborations: Gap and Diane von Furstenburg. Gap and DVF introduced a playful, custom photo editing experience to support their multimedia launch awareness campaign, and enable users to create their own piece of branded, sharable content. Over 900,000 people interacted with Gap and DVF's photo filters, frames and stickers, resulting in over 4.9 million brand engagements, over 600,000 minutes of engagement time and almost 400,000 saved photos. This case study addresses how brands can intimately and non-invasively connect with smartphone users as they engage in one of the most popular smartphone activities: mobile photography.
Champaign County Chamber Social Media 101 & 201 PresentationsShane Haggerty
This document provides an overview of social media marketing strategies presented at a Chamber of Commerce workshop. It discusses using Facebook, Twitter, YouTube and blogging to engage customers and build brands. Key points include using photos and video on Facebook, listening on Twitter, creating YouTube videos, and maintaining blogs for long-form content. The workshop also covers developing human business teams by involving customers and employees on social media.
GTMD13 - Maximize your social media campaignJeff Achen
Social media is the source of the majority of Give to the Max Day web traffic and a great place for engaging donors.
Join GiveMN Digital Strategist Jeff Achen for this in depth look at proven social media strategies and tactics for raising more money on Give to the Max Day. (NOTE: This is an intermediate level social media webinar.)
Here's what we'll cover:
Creating content for GTMD13 and fundraising using Facebook
Strategies for engaging people and organizations via Twitter on GTMD13
Using YouTube to thank donors, promote your cause and fundraise
Ideas for using Pinterest, Instagram and Google +
The document discusses improvements made to the Arts Barge website and digital presence by a group of students. It summarizes their redesign of the original website to have a cleaner, more modern layout with better organization of information. It also discusses their creation of a mobile app and use of social media platforms like Facebook, Twitter, and YouTube to promote Arts Barge events and engage audiences. Key changes included a simplified design, integration of Google Calendar for events, improved use of photos and videos on platforms like YouTube, and utilizing social media features like hashtags and livestreaming.
This document proposes a social media strategy for Spark, a New Zealand telecommunications company. It begins with an audit of Spark's current social media performance and recent campaigns. Key theories on using social media for customer engagement and value co-creation are presented. The proposed strategy follows a 5C framework: co-creation, content, consistency, conversation, and community. It provides recommendations in each area such as using user-generated content, keeping platforms consistent, asking questions to encourage conversation, and identifying key opinion leaders in the community.
This document provides an overview of marketing and social media strategies. It discusses branding, capturing attention with headlines and visuals, storytelling techniques, social media channels like Facebook, Twitter and Instagram, developing a social media content strategy, and measuring social media success. The key topics covered include creating an effective brand strategy, the four C's of marketing, learning the art of storytelling, choosing appropriate social media channels based on audience demographics, trends in social media like live video and user-generated content, and setting goals and metrics to evaluate social media performance.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
Realist's Guide to Social Media for NonprofitsSue Spaight
The document provides an overview of social media strategies for non-profits. It begins with an introduction of the author and what they can offer. Examples are then given of different social media tools and how organizations have used strategies on various platforms like Facebook, blogs and videos to increase engagement, fundraising and meet objectives. Key tips are outlined such as focusing on how social media can benefit supporters rather than just pushing messages. The document concludes with recommended resources for non-profits to continue learning about effective social media use.
Facebook is a great social platform for marketing business initiatives – including non-profit initiatives. The challenge is getting noticed, creating an engaging community, and leveraging the platform to broaden your marketing reach. In this workshop you will learn strategies to help you build engagement within your Facebook Page, encourage comments, Likes and shares, learn to manage and develop effective content within your community, and attract more likes. This workshop will teach you how to become a Power Facebook Marketer.
Takeaways
• Key tips to build engagement with your community
• Strategies to attract more Likes, Shares & Comments
• Strategies to effectively market your non-profit initiatives
Your residents, and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information. Renters are talking about your communities, sharing opinions, and making referrals via social media platforms like Facebook® and Twitter™.
Building and maintaining an on-going positive relationship with consumers through these marketing channels is critical to your company’s success! Whether you are completely clueless, somewhat familiar, or advanced, we invite you to come listen as Erica Campbell, Director of Social Media for Dominion Homes Media, discusses how to leverage social media and become part of the consumer dialogue.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
STC09 Social Media and User ExperienceEric Grandeo
This presentation provides an overview of social media, strategy, and how it integrates and supplements the User Experience Design Process. It reviews common tactics, techniques, and strategies to become involved in the conversation.
This document summarizes the key aspects of social media and its applications for business. It outlines the benefits of social media including directly engaging customers and cutting marketing costs. It also discusses potential risks like loss of brand control. The document then provides an overview of major social media platforms and how they can be used, including blogs, Twitter, Facebook, videos and photos. It also discusses listening to online conversations and provides case studies of both successes and failures in social media by companies.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Case Study: Brands Using Mobile PhotographyDigiday
Michoel will present a case study on native advertising in mobile, focusing on the launch marketing efforts of one of 2013's most anticipated fashion collaborations: Gap and Diane von Furstenburg. Gap and DVF introduced a playful, custom photo editing experience to support their multimedia launch awareness campaign, and enable users to create their own piece of branded, sharable content. Over 900,000 people interacted with Gap and DVF's photo filters, frames and stickers, resulting in over 4.9 million brand engagements, over 600,000 minutes of engagement time and almost 400,000 saved photos. This case study addresses how brands can intimately and non-invasively connect with smartphone users as they engage in one of the most popular smartphone activities: mobile photography.
Main Highlights on Performance Data from BBC.com
• Sport had a great month off the back of Euro 2012 and Wimbledon, hitting 14.3M unique visitors, (a peak for the past 12 months), (+13%) on target and over a third up on June last year.
• The Mobile site had another impressive month and reached a record number of 8.1M unique visitors, (+13%) MoM and (+40%) on target
• Downloads of BBC News Apps reached 9.9M across IOS and Android, producing another record month for visitors, 3.1M (17% above target) Engagement stayed high at 36 PVs per Visitor
The document summarizes the BBC's transformation into new media over time. It discusses how the BBC launched digital services like BBC Online, BBC News Online, BBC iPlayer, and BBC Red Button. It also covers how the BBC began using social media like Facebook and Twitter for newsgathering during major events. The BBC created the Future Media & Technology division to help keep the BBC relevant and adapt to changing audience behaviors and technology.
The document discusses the BBC's guidelines for using social media in journalism. It addresses how journalists and BBC staff can use social networking sites while maintaining editorial standards of impartiality. The guidelines cover moderating user-generated content, the institutional presence of the BBC on social networks, and staff use of social media. The BBC aims to engage with users online but not "broadcast" or undermine its core principles. [END SUMMARY]
social media plan of a news outlet - bbc news - Jerrick Frye
The BBC aims to inform, educate and entertain audiences wherever they are and whatever their age through high-quality journalism across TV, radio, online and mobile platforms. Currently, the BBC posts an estimated 2-3 political posts per day on their Facebook page to their international audience. Some options for expanding their social media presence include using Twitter, Spotify, podcasts on platforms like iTunes or Slacker, and RSS feeds to engage more younger audiences internationally. Research shows that podcast listeners tend to be between 18-44 years old, indicating podcasts could be an effective technique for the BBC to reach targeted demographics.
The document discusses how media is changing rapidly with new technology and social media playing a central role. It notes that independent hyperlocal media targeting small communities is growing. It provides tips for media organizations on engaging audiences through social media platforms like Facebook, Twitter, Instagram and Snapchat. It emphasizes the importance of building an engaged community and creating shareable content in appropriate formats for mobile consumption.
This presentation covers the impact of the internet and social media on journalism, from newsgathering to distribution to consumption. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
Media Innovation in China: The Latest TrendsGENinnovate
With a staggering 1.3 billion mobile registrations - the equivalent of one for nearly every person in the country - and 640 million internet users, China is a powerful force in today’s media. Giant Internet leaders Baidu, Alibaba and Tencent/WeChat (together called BAT) are China’s answer to Google, Apple, Facebook and Amazon. Together with state and some independent media, they are driving a “mobile first” revolution and adding to the technological clout of the world’s biggest Internet market.
With:
Ji Tao, Assistant Editor-in-Chief of China Daily Group & Editor-in-Chief of China Daily Europe
Ying Chan, founding Director of the Journalism and Media Studies Centre, The University of Hong Kong & member of the Board of Directors of the Media Development Investment Fund
David Schlesinger, Managing Director, Tripod Advisors
Moderator: Joyce Barnathan, President, ICFJ
In the newsroom, social media can be your best friend or your worst enemy. One thing is for certain, you cannot ignore it. Taking advantage of shifting mobile consumption habits can turn social media into your ally. How can you redesign your newsroom's structure to turn valuable traffic into meaningful conversations?
Keynote Dialogue: Samantha Barry, Head of Social Media and Senior Director of Strategy, CNN, with Anne-Marie Tomchak, Reporter and Presenter on BBC Trending
This document provides an overview of social media and strategies for social media optimization. It defines social media as media used for social interaction using publishing techniques. The document discusses why businesses should engage in social media to improve their brand, increase sales and engage customers. It provides tips on monitoring social media conversations, defining goals and metrics, selecting appropriate platforms and channels, dedicating resources, developing a strategy and time plan, and optimizing social media activities. The document uses YouTube as a case study and provides statistics on its usage and most viewed channels.
Open Brands: How Twitter is Pushing Radical Transparency in Brand ManagementEarthsite
This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.
Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it!
This document provides an overview of using Web 2.0 strategies and tools for non-profits. It defines Web 2.0 as consumer generated media and user engagement/collaboration. The document then lists specific social media platforms and tools non-profits can use to get the word out, raise money, keep in touch with supporters, find volunteers, and measure success. Case studies are presented on how organizations like Unicef have successfully utilized these Web 2.0 strategies.
This document provides an overview of social media, defining it as online conversations that include customers, employees, investors, critics, fans and competitors. It notes that social media conversations are organic, complex and speak in a human voice rather than being controlled or having a single message. The document then discusses how social media is influencing people's opinions and decisions and outlines how people are increasingly using social media tools like social networks, blogs, microblogging and photo/video sharing. It concludes by addressing some common myths about social media and noting that effective social media use requires experimenting, listening, being transparent and contributing meaningfully.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
This document discusses using social media for tourism marketing. It covers major platforms like Facebook, Twitter, YouTube, blogging and Pinterest. It provides examples of how businesses can create pages/accounts and engage audiences on each channel. Case studies show how social media campaigns increased tourism in areas. The document also discusses monitoring analytics, integrating social across marketing and creating a content calendar to engage audiences.
Social Selling Social Media Conversions Webinar With Milk it Academy by Doyle...Doyle Buehler
Doyle Buehler gives a presentation on social selling. He discusses how social media is not about likes, cute pictures or engagement, but rather about having meaningful conversations to build an online community. The goal is to move this audience into one's own digital ecosystem through delivering value and influencing them, in order to facilitate conversions and sales. Buehler provides tips on defining goals and metrics, setting up marketing funnels, creating landing pages, running social media ads, and monitoring performance.
The document discusses the rise of social media and how businesses can use various social media platforms like Twitter, Facebook, LinkedIn, YouTube and Flickr to engage customers and improve their business. It provides an overview of each platform, who uses it and for what purpose. It also gives advice on how businesses can get started on social media, including listening to conversations, creating a plan to engage the right audiences and managing an ongoing community presence.
Community Organizers Take on New Media (Manhattan Young Democrats @ YDA 2009)Julie Blitzer
This document provides guidance on using new media and online organizing to further the goals of an organization. It discusses developing a strategy, branding, selecting platforms like WordPress and social media, creating engaging content, cross-promoting across channels, and measuring effectiveness. The Manhattan Young Democrats are used as a case study of a group that successfully utilized these tactics to rebrand, grow membership, and educate local youth.
The document discusses strategies for new media marketing, focusing on discoverability. It explains that discoverability comes from search engine optimization, pay-per-click advertising, social media, and content marketing. The key aspects of discoverability covered include optimizing websites and social media profiles for search, using paid advertising platforms like Google AdWords and Facebook ads, engaging users on social media through sharing quality content, and creating long-form content to attract and engage customers. The document emphasizes focusing marketing efforts on discoverability in order to drive traffic to websites and conversions.
Social media and your organization 7.15.10Jocelyn Harmon
The document discusses how organizations can utilize social media to engage with stakeholders and achieve their communication goals. It defines social media and provides statistics on its widespread use. Key recommendations include developing a social media strategy aligned with communication objectives, understanding audience demographics and behaviors online, and using various social media tools like websites, blogs, video and social networks to build relationships and spread content. Proper measurement is also emphasized.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
The document provides an overview of how small businesses can make money using social media. It discusses how social media is about engaging communities rather than broadcasting messages. Key points include measuring social media efforts, tools for platforms like Twitter and Facebook, opportunities that social media provides for branding, lead generation and customer retention, and integrating social media with other marketing and PR efforts. The overall message is that social media is a new paradigm for business communications that companies should leverage through creative ideas and a strategic approach.
Strategies for a Winning Social Media Campaign: IBPA Publishing University 2013Mom's Choice Awards
Twitter, Facebook, Linked In, Pinterest, Google +—how can you use social media tools effectively to promote your book when there are only so many hours in the day? Discover how to plan your social media outreach to fit your schedule, your budget and your book. You will learn both the nuts and bolts of a successful social media campaign as well as the dynamics involved in creating and nurturing social “billboards.”
Speakers: Mary Agnes Antonopoulos, Viral Integrity; Terry Doherty, The Reading Tub, Inc. and TjD Consulting; Deltina Hay, Plumb Web Solutions IBPAU13
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2. Social Media and Communities
Social Media Actually is a series of presentations on the practical aspects of using Social
Media in various sectors.
The first presentation addresses the problems communities and non-profits may have in
using various social sites to back and promote their causes. It attempts to look past
the numbers and to give the easy-to-follow advice, which will be especially useful to
those groups and individuals who are just discovering Social Media. It was presented
at Social Media Cafe in Manchester, at the BBC, on September 8, 2009
Julia Shuvalova (aka Julie Delvaux) is a versatile creative professional with experience in
Media and Digital Advertising. She is an avid user of various tools and sites, and since
2006 has been advising individuals and businesses on “how to use Social Media”,
particularly on strategy development and online PR. Julia’s personal work (writing and
photography) featured in traditional and online media, and her Arts and Culture blog
is a Google’s Blog of Note (http://www.loscuadernosdejulia.com/). More about Julia:
http://www.avidadollars.com/.
6. ...but the adoption is still too slow
2006: Using Media
to empower communities
2009: Using Social Media
to empower communities
Has something really changed?
7. Communities and Social
Media are perfect for each
other
There is only one problem
There are too many social
tools
And too many
communities
Is anybody listening?
What tools to use?
8. Are You a Social Media Sprinter or Marathoner?
Social Media can make wonders. But every wizard needs some rest.
Don’t expect wonders to happen all the time.
When they don’t, work to make them.
9. How to Make Everyone Listen
• Understand what is unique about your cause
and take it from there
• You are not alone
– There are too many communities – maybe
you can work together from the start?
• Make your project worthwhile
– nobody likes paying for nothing (even if
money is time)
10. We Are All In Advertising
Art is beer Money smells
To empower communities, don’t merely give them voice
Connect and promote them
11.
12. •Since 2007, Blog Action Day has been uniting online publishers from all over the world to
dedicate a day to helping find a solution to one of the global issues
•Publishers included bloggers, videobloggers and podcasters, public figures, charities, and
politicians. They could use banners to promote BAD in their online profiles
•Volunteers translated the website into their native languages
•In 2008, BAD used
Twitter to update on the progress
PBWiki to host full website translations
•In 2008 during the day, a non-stop radio show was aired
•Contributors were invited to submit a short MP3 file introducing themselves and their blogs
•To determine this year’s topic, an online poll using SurveyMonkey was sent out to subscribers
15. We Are Still In Advertising
If your cause is really close to your heart, understand how web, search,
Social Media, and advertising work
You will likely learn a lot of important and interesting things along the way
And meet interesting people
16. When You Do Anything in Social Media...
• Answer three questions:
– What do you want to do? (cause)
– Why do you want to do it? (purpose)
– How are you doing it? (means)
• Identify your audience
• Identify expected results
• Choose appropriate channels
– that’s where your audience is, not the latest most fashionable place to be
• Are you doing it alone or as a team?
• Estimate approximate production time and costs
– If nothing else, this should ignite your passion for results
• Identify promotion time and costs
– Recent research has shown that 1st week is vital for marketing video content
• Act!
• Track and Estimate
• Report
• Fine-tune
18. •Learn all you can about your audience
•This should help gain more support for your cause
Google AdPlanner profile for Facebook in July’09
19. The Importance of Integration
• Social tools like Lijit, FriendFeed, and, of
course, a blog allow us to point people to
most other online spaces we inhabit
• If you’re still using a website as your “base”,
don’t forget to show people where they can
find you on the Social Web
• Otherwise, why are you on the Social Web?
20. Content generation level
Community and Conversation level
Improving brand presence
Content distribution level
Social Media: What Do You Want to Do?
Ticker-tape
21. New Forest Community Media
keeps all their social spaces
and calls to action on one page
NFCM flash Twitter widget
How You Can Do It
22. Resources are mixed with People’s Voice Media’s
own work
Retaggr is obviously not ideal
How You Don’t Want to Do It
23. ... Rome wasn’t built in a day
Never forget...
Facebook
Don’t Get Frustrated Too Soon
24. Social Media Strategy
What are your goals?
NB: There must be more to “I want to be heard”
NB: Difference – do we talk it or make it?
How many people are working on the project?
NB: Delegate and co-ordinate
25. How do you use your Social Media channels?
NB: Simply updating a channel once a week or once a
month is unlikely to bring any results
How people are going to find you?
NB: Integrate! Link! Embed! Tag! Categorise!
How are you going to engage them?
NB: Let them rate, like, bookmark, share, email, print,
send, comment, review
Social Media Strategy
26. How are you going to appreciate their engagement?
NB: They do spend time on your site/blog/Flickr/Facebook, and time is money
Are you evaluating this experience?
NB: ROI is not all. What is Social Media experience telling you about your cause, your
audience, your work, your team, yourself? Do you incorporate these findings into your
strategy?
Social Media Strategy
27. You know a horse can jump a ditch, therefore you accept that it can jump a Grand Canyon
Paul Arden
(dogs have already been to Space – they can jump above The Golden Gate Bridge)
It’s Never Enough in Social Media
Social Media is a journey, not a destination
29. What Is the ROI of Social Media?
• In Social Media, people’s interactions are in the
focus: they are naturally priceless
• In Social Media, ROI (return-on-investment)
becomes ROE (return-on-engagement)
• Social Media is free – but your time, technology,
and resources are not
• If we can track clicks and comments, we can put
a price tag on them, however speculative
• This means that the ROI/ROE of Social Media
can be calculated
BUT HOW?
“What is the ROI of putting on
trousers in the morning?” (Scott
Monty)
30. Measuring the ROI of Social Media
In Social Media, there are several metrics that can be taken into account:
Attention (=traffic)
Participation (=comments, ratings, etc.)
Authority (=Technorati rating, inbound links, trackbacks)
Influence (=subscribers, fans, followers)
Sentiment (=largely immeasurable)
Usually all these are measured post factum. But is there a way to put estimations
forward and to make “immeasurable” results carry at least a speculative price tag?
In other words... Is there a way to for your cause?
31. Social Media ROI: Blog and SlideShare
Presentation
“How to Add RSS Feed to Facebook Page” (1 May 2009):
• SlideShare presentation
• Blog post (with presentation)
Goals:
• To react to the interest expressed in a search query
• To promote the blog and the company
Promotion (1 May 2009):
• Flickr (screengrab with a link to blog post)
• Twitter (shortening and sending a link to blog post)
Total time of production and promotion – 2.5 hrs (2hrs 30mins).
Total cost - £14.32*
Reaction (since 1 May 2009):
• 269 blog post views in total (237 unique views, 02:50mins on site on average, 2 comments (on the old blog, were lost in
transition)
• 2280 presentation views in total (2122 views on SlideShare, 2 faves, 3 embeds, 4 comments, 2 downloads)
• 106 views on Flickr (with 18 clicks through to the blog)
• 2 clicks to the blog from Twitter
• 27 views of bit.ly link
• 1-2 page of Google for related queries
*The minimum hourly rate is £5.73 (until October 2009)
32. Adding Perspective
Estimates are based on the following*:
• A visitor spent approx. 1min viewing the post with presentation. This unique visit is priced at
an absolute minimum - £1** and extended on to price views on SlideShare.
• Flickr and Twitter views are priced at £0.50 (assuming it would take a visitor 30sec maximum
to see a screen grab or a link).
• Every view from embeds - £2 (minimum consumption time on SlideShare + minimum
consumption time on the embedding site).
• Every interaction is priced at £1.50 (minimum consumption time + minimum decision-making
time) – to include returning visits to the blog; visits from Flickr and Twitter; SlideShare faves,
embeds and downloads; and comments on SlideShare and blog.
*figures at the time of producing this presentation
**you may like to use “conditional currency units”
33. Social Media ROI
“Price-tags” memo:
• Unique visit to the blog post - £3 (based on
time on site)
• Each returning blog visit - £1.50
• A view on SlideShare (excl. embeds) - £1
• A view from embeds - £2
• A view of the screen grab on Flickr - £0.50
• A view of the link on Twitter/bit.ly - £0.50
• A comment - £1.50
• A SlideShare download - £1.50
• A fave on SlideShare - £1.50
• An embed from SlideShare - £1.50
• A Flickr click-through - £1.50
• A Twitter click-through - £1.50
Total Gain from Investment: £4832.5
ROI: £4832.5 / £14.32 = £337.46
Good enough? Or more can be done?
34. Seeing (and Seizing) an Opportunity
• “How to add RSS feed to Facebook Page”
came from a search query on the blog
• Blog posts can originate from a Twitter
conversation; interviews can take place
via Facebook or Twitter
• Editorial guidelines are good, but don’t
make them too restrictive
• Be real (don’t let anyone think you’re a
robot)
35. Keeping Everyone in the Loop
• “Who subscribes to my RSS feed?”
“follows my Twitter stream”
“comments on my posts/photos”
“fans me on Facebook”
• Update your followers on the progress of your
project
• Optimise your channels, so people can find you
Blog: title, copy, categories, tags, URLs
Photo sites: title, tags, descriptions, URLs
Video sites: title, descriptions, URLs
Bookmarks/News: descriptions, tags, URLs
Twitter: hashtags, link titles, URLs
36. This is not just sexy chicken
This is metadata
38. Understanding Success
Do you miss on using any tools?
Social Bookmarks
Social News
Social Events
If yes, then start using them. Becoming a power-
Digger takes time
YouTube/Flickr are not the only sites for
photos/videos
Research your audience
What are their interests?
What other sites do they visit?
What do they know about your cause?
Why would they want to know about your
cause?
“Cutting Room Experiment”: How
to build on it?
40. References
Slide 28:
• ‘What Is the ROI of Social Media’ – Social Media Explorer, October 28, 2008:
http://www.socialmediaexplorer.com/2008/10/28/what-is-the-roi-for-social-
media/
• ‘Ford Case Study: Control Is an Illusion in Social Media Age’, Social Computing
Journal, April 7, 2009:
http://socialcomputingjournal.com/viewcolumn.cfm?colid=779
• ‘Social Media for Business’, Mashable, February 27, 2009:
http://mashable.com/2009/02/27/social-media-for-business-2/
• ‘Basics of Social Media ROI’, Olivier Blanchard on SlideShare:
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-
media-roi
Slide 29:
• ‘A Framework for Measuring Social Media’, September 24, 2008:
http://www.beingpeterkim.com/2008/09/a-framework-for.html
Slide 37:
• ‘Cutting Room Experiment’, Cahoona on SlideShare:
http://www.slideshare.net/cahoona/cutting-room-experiment-smcmcr
41. Image and Website Credits
Slide 2: Julia Shuvalova (CC: Attribution – Non-
Commercial – No Derivatives)
Slide 3: Julia Shuvalova; Travel Tracks
Slide 4: Huffington Post
Slide 5: CSV Media; Let’s Go Global; People’s Voice Media
Slide 6: Eaulive on Flickr (CC: Attribution – Non-
Commercial)
Slide 7: The Better Weigh
Slide 8: Karen’s Poetry; Beyond Madison Avenue
Slide 9: Julia Shuvalova
Slides 10 and 11: Blog Action Day
Slide 12: French Guy on Air
Slide 13: Pink Sherbet on Flickr (CC: Attribution)
Slide 16: Fictures on Flickr (CC: Attribution)
Slide 17: Google Ad Planner
Slide 18: FriendFeed; Open Golf Championship
Slide 20: New Forest Community Media
Slide 21: Tees Valley Community Media; People’s Voice
Media
Slide 22: Jaymce on Flickr (CC: Attribution – Share Alike)
Slide 23: Easy Art; Yoko Ono Official on Flickr
Slide 24: iStrat
Slide 25: Blog Action Day
Slide 26: British Council; Mylerdude on Flickr (CC:
Attribution)
Slide 27: The Lightning Bugs Lair; Julia Shuvalova
Slide 28: Andrew G Hobbs
Slide 29: Ambition
Slide 30: Lakestar Media
Slide 33: Cyber Punk Review; All Posters
Slide 34: FeedBurner; Dog Topics
Slide 35: The Daily Mail
Slide 36: Clicky; Flickr; YouTube
Slide 37: Julia Shuvalova
Slide 38: Weber State University