Making mobile and social work together
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In the newsroom, social media can be your best friend or your worst enemy. One thing is for certain, you cannot ignore it. Taking advantage of shifting mobile consumption habits can turn social media into your ally. How can you redesign your newsroom's structure to turn valuable traffic into meaningful conversations? Keynote Dialogue: Samantha Barry, Head of Social Media and Senior Director of Strategy, CNN, with Anne-Marie Tomchak, Reporter and Presenter on BBC Trending
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This document discusses the rise of new media and its impact on journalism. It outlines how social media has transformed one-way broadcast media into two-way conversations by enabling people to both consume and produce content. It provides examples of how new media tools like blogs, social networks, mobile phones, and broadband access have been used to share information from events where traditional media was restricted, such as protests in Burma. The document argues that new media has made news more participatory and democratized, with citizens playing a role alongside journalists. However, it also notes ongoing challenges like verifying information and ensuring impartial coverage in the new media landscape.
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New media
This document discusses the rise of new media and its impact on journalism. It outlines how social media has transformed one-way broadcast media into two-way conversations by enabling people to both consume and produce content. It provides examples of how new media tools like blogs, social networks, mobile phones, and broadband access have been used to share information from events where traditional media was restricted, such as protests in Burma. The document argues that new media has made news more participatory and democratic by allowing citizens to directly engage as both witnesses and journalists.
Sanjana slcj - new media
This document discusses the rise of new media and its impact on journalism. It outlines how social media has transformed one-way broadcast media into two-way conversations by enabling people to both consume and produce content. It provides examples of how new media tools like blogs, social networks, mobile phones, and broadband access have been used to share information from events where traditional media was restricted, such as protests in Burma. The document argues that new media has made news more participatory and democratic by allowing citizens to directly engage as both witnesses and journalists.
eDemocracy2012 Savica Pop Toneva Social_media-closer_to_the_civic
Social media has become an important tool for politicians to connect with constituents. It allows for two-way communication and sharing of ideas rather than just one-way messaging. Politicians can now get direct feedback from voters and personalize their brands online through platforms like Facebook and Twitter. Barack Obama successfully used these new methods in his 2008 presidential campaign to engage more voters, especially young people, which helped spread his message and give him an advantage over other candidates. For civic organizations and politicians to remain competitive, they must establish active presences on social media and consistently provide new and engaging content to interact with their online audiences.
Josh de coster slideshare presentation
This document discusses the influence of social media on modern political campaigns. It explores how social media, especially Twitter, has become a primary tool for promoting political candidates and how platforms like Facebook have enabled the spread of misinformation. The document examines how social media campaigns target millennials, who frequently check their phones and social media. It also compares current political campaigns, which rely on quick online access, to those of 20-30 years ago. Both the positive and negative impacts of social media are considered, such as the deeper connectivity it enables but also the increased scrutiny and criticism candidates face online.
Dorset Fire & Rescue Service - Using Social Media 2013
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The State of Social Media (CII Talk)
This document discusses the state of social media in 2015. It notes that social media is a global phenomenon, with one in four people worldwide using social networks. Several experts are quoted emphasizing that social media exists at the intersection of humanity and technology. Common myths about social media are debunked, such as that it is free or a passing fad. Statistics show heavy usage of leading platforms like Facebook, LinkedIn, and Twitter. Trends discussed include paid advertising, rich media, and mobile usage. Tips provided for an effective social media strategy include identifying goals and target audiences, selecting appropriate platforms, and creating a content plan. Examples are given of viral social media successes for Ellen's selfie and Arby's tweet at
You have a friend request for nspra12
social media presentation for 2012 National School Public Relations Association (NSPRA) Annual Conference
Government communications (george mason university)
This document discusses strategies for government communications, including brand journalism, social media, and emergency communications. It emphasizes using owned media like websites and newsletters to share relevant and timely information for residents. During emergencies, a Joint Information Center coordinates public information through press briefings, websites, social media, and hotlines. Effective emergency communication provides accurate, credible information while acknowledging public concerns. Social media allows two-way engagement but messages must be relevant, timely and actionable. Mobile access is now dominant so communications must work across all platforms.
What is social media? Simplify360 Casia2014, IIM trichy
The document discusses social media, including popular sites like Facebook, Twitter, and LinkedIn. It outlines benefits of social media like communication, social engagement, and marketing analytics. Social media is popular because it provides easy, fast, and low-cost communication and allows people to interact globally. However, disadvantages include privacy issues, online bullying, and distraction. The document also briefly discusses trends in social media marketing and the future of social media.
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Power of Social Media in Politics
How to make social media campaigns work for your political candidate while reaching out to masses when the funds are limited.
Film 240media consumption
Heavy media consumption and media multitasking may be contributing to shorter attention spans. People are spending more time consuming multiple forms of media simultaneously, like using smartphones while watching television. Studies show that heavy media multitaskers have more difficulty focusing and filtering out distractions. Younger generations in particular are frequently switching their attention between online media and other tasks, which may impair their ability to retain information. The increase in media usage and multitasking is prompting companies to create shorter advertisements and content to match shorter attention spans.
Film 240 Media Consumption
Heavy media consumption and media multitasking may be contributing to shorter attention spans. People are spending more time consuming multiple forms of media simultaneously, such as using smartphones while watching television. Studies show that heavy media multitaskers have more difficulty focusing and filtering out distractions. Younger generations in particular are frequently switching their attention between online media and other tasks, which may impair their ability to retain information. The increase in media usage and multitasking is causing companies to create shorter advertisements and content to match shorter attention spans.
WCC COMM 101H connect check in + paper LUTHER
The document provides guidance and deadlines for students taking an online course. It reminds students that chapters 1 of the LearnSmart reading and Connect quiz are due by the end of the day. It also lists the due dates for upcoming chapters and notes that the entire semester's assignments have been posted. Students are instructed to submit a 7-10 page research paper on how a mass media message or technology has significantly impacted culture and are given examples of potential topics to choose from.
WCC Connect check in + paper info LUTHER
The document provides guidance and potential topics for students writing a research paper on how mass media or mass media technology has impacted culture in a significant way. It lists various mass media channels and examples of impacts such as how movies, television, or specific media messages like Star Wars have shaped culture. It also provides examples of past student paper topics and suggests additional topics related to areas like multitasking, addiction, education, body image, and more. Students are instructed to write a 5-page research paper on an approved topic using at least 3 credible sources.
EHS 4D: Social Media Seminar: NOV 2010
This document summarizes a seminar on social media from different perspectives. It begins with an introduction and overview from David Skerrett of EHS 4D Digital on 11 social media trends for 2011, including group buying, social commerce, payments, question and answer sites, fans becoming affiliates, social gaming, video hauls, the rise of mobile, location-based services, privacy becoming more important, and deeper data analysis and return on investment. It then provides views from Gavin Marshall of AAR Group on key issues clients face with social media, such as navigating different agency perspectives and measurement. The document concludes by thanking the presenters.
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Making mobile and social work together
- 1. Samantha Barry Head of Social Media CNN Twitter: @samanthabarry FB: Facebook.com/sammybarry Instagram: sammybarrynews Snapchat: sammybarrynews
- 6. MOBILE + SOCIAL • Growing number of people getting news from social platforms • Mobile means more news- Mobile users are consuming more news than ever before • Audiences rapidly consume information often in a fragmented way • Audiences have the ability to access news 24/7 in the palm of their hand • News is now a dialogue not a monologue
- 7. THE IMPACT OF SOCIAL AND MOBILE • Publishing on new platforms • Social-first stories and the social circle • Making the most of social analytics
- 9. The Poor Kids of Silicon Valley
- 11. Two Degrees
- 12. Social-First and the Social Circle
- 13. #BIGREDBUS
- 15. Numbers and Analytics can be a journalist’s best friend
- 16. CNN Money War Room
- 17. More social/mobile talk • Anne Marie Tomchak- BBC Trending • Q and A