This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
Talk given by Sanjay Mehta, Joint CEO, Social Wavelength, at the Global Youth Marketing Forum, 2011, at Taj Land's End, Mumbai, on 9th Feb, 2011.
The talk is about how Social Media can be used by brands to reach out to youth markets. Besides concepts, the presentation also covers a recent case study that Social Wavelength was involved with, with it's client, Channel [v] (part of Fox network / Star TV).
It's that time of the year. December. Looking back or looking forward time. I try to see ahead. What's the scene for the digital space in India, in the coming year? My few thoughts on where Digital is headed, in 2012.
Would love to read your opinions too. Do share..
ISBSM #1 - 12 Tips for Social Media SuccessAmit Klein
This document provides an overview of a course on social media, online advertising, and web analytics. It includes an introduction, schedule, and agenda. The course will be taught interactively with group discussions, guest speakers, and a group project partnering with local NGOs. Key lessons from the document include 12 tips for social media success, examples of how brands are using different social media platforms successfully, and a discussion of social media usage in India.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
Talk given by Sanjay Mehta, Joint CEO, Social Wavelength, at the Global Youth Marketing Forum, 2011, at Taj Land's End, Mumbai, on 9th Feb, 2011.
The talk is about how Social Media can be used by brands to reach out to youth markets. Besides concepts, the presentation also covers a recent case study that Social Wavelength was involved with, with it's client, Channel [v] (part of Fox network / Star TV).
It's that time of the year. December. Looking back or looking forward time. I try to see ahead. What's the scene for the digital space in India, in the coming year? My few thoughts on where Digital is headed, in 2012.
Would love to read your opinions too. Do share..
ISBSM #1 - 12 Tips for Social Media SuccessAmit Klein
This document provides an overview of a course on social media, online advertising, and web analytics. It includes an introduction, schedule, and agenda. The course will be taught interactively with group discussions, guest speakers, and a group project partnering with local NGOs. Key lessons from the document include 12 tips for social media success, examples of how brands are using different social media platforms successfully, and a discussion of social media usage in India.
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
Integrating Social Media into Your Communications StrategyBeth Kanter
This document summarizes a workshop on integrating social media into nonprofit communications strategies. The workshop covered topics like defining networked nonprofits, developing a communications ladder and strategy, creating content and measuring results. It provided tips on audience definition, objectives, strategies, content creation and champions. Tools like Facebook Insights, Twitter Analytics and spreadsheets were overviewed for measurement. The workshop emphasized continuous testing and improvement of social media practices.
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
This document discusses social media marketing. It begins by listing learning objectives, such as explaining why social media is important and describing careers in social media marketing. It then addresses common myths about social media, such as it being a fad or too time-consuming. Examples are given of how companies have used social media successfully or faced backlash. The history of social media is outlined and characteristics of successful social media marketers are identified. In the end, opportunities for careers in the social media field are explored.
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
This document discusses influencer marketing. It defines influencer marketing as brands promoting their products through endorsements from influencers on social media. It notes that influencer marketing relies on influencers who have trusted followings in a niche. It outlines that influencer marketing has grown hugely popular as digital media has expanded and discusses how influencer marketing has evolved over time. It also predicts that influencer marketing will continue growing as more people become influencers and there are more opportunities to find influencers for specific target audiences.
Does your brand speak emojis on social media (1)Falcon.io
Flashback to the early 2000’s when emoticons were used on AIM Instant Messenger and MySpace. What feels prehistoric, was really just the evolution of emojis and the social media giants we have today. As marketers, it’s not enough anymore to just be where our customers are -- we need to speak their language. And if their language includes emojis, it’s important brands understand the benefits incorporating emojis into their social media strategy can have on their target audience.
In this webinar we are diving into:
- Why emojis belong in marketing
- How to incorporate emojis in marketing
- Emoji tips for social media
Social Media - What is it, why it matters, and a 3 step action plan for business
Presentation made to the KM round table at Melbourne Zoo, August 19th, 2009
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
This document discusses several frameworks for developing an effective social media strategy. It outlines traditional marketing funnels versus social media approaches. It also discusses strategies such as creating lightweight "jab" content to benefit customers and drive right hook calls to action for the business. Additional frameworks cover determining target audiences and objectives, developing an engaging content strategy, understanding what motivates users to share content, and focusing on user needs rather than the business needs. The document advocates developing goals, strategies for content and platforms, and internal processes to effectively manage a social media presence.
The document summarizes several examples of successful social media marketing campaigns:
1) Two Tarts Bakery grew sales 800% in 10 months through Facebook, events, Yelp, and gaining magazine/newspaper coverage.
2) Blendtec's viral YouTube videos showing blenders destroying items led to a 5-fold sales increase with low-cost, original videos.
3) Threadless engages its community on Facebook, Twitter, and YouTube to drive viral sharing and record sales in a down economy.
4) Burger King's "Sacrifice" Facebook app asking users to ditch friends for burgers went viral before being removed, gaining $50M in free publicity.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
This document outlines a social media and SEO campaign idea that combines user generated content and link building. The idea is to 1) grow a large Facebook audience, 2) have that audience create content and build links by participating in competitions for prizes, and 3) leverage that user generated content and associated links on websites, blogs, forums and more to boost SEO and engagement. A case study example of a pet food company that implemented this strategy is described, which resulted in increased sales, thousands of user-generated stories that improved SEO rankings, and ongoing engagement of fans.
Social Media Presentation for BMA MN - Presented December 2012Laura Monn Ginsburg
The document discusses blending traditional and new media for marketing. It summarizes that social media platforms like Facebook, Twitter, YouTube and LinkedIn are most effective for engagement and relationship building when content is relevant and conversations are maintained. The key is to capture leads from social media discussions in the same way as other marketing channels and justify social media investments by showing how interactions lead to qualified sales opportunities. Marketers are encouraged to engage prospects when they are actively interested through "moment-of-interest marketing" to keep conversations ongoing until needs are met.
Paul provides tips on using social media to promote heritage projects. He discusses choosing the right social media tools to match your audience, such as using blogs to start conversations or Twitter to share news. Paul emphasizes having a plan, sustaining engagement over time through fresh content, and measuring success both quantitatively and through real stories of impact. The overall message is that social media is a free way to widely promote your work and join online conversations where your target audiences spend time.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Participant Media + TakePart: People's Insights Vol. 2 Issue 8MSL
This week, we distill insights around the Participant Media model of using powerful stories and social advocacy platform TakePart to inspire and energize people to take social action.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
Integrating Social Media into Your Communications StrategyBeth Kanter
This document summarizes a workshop on integrating social media into nonprofit communications strategies. The workshop covered topics like defining networked nonprofits, developing a communications ladder and strategy, creating content and measuring results. It provided tips on audience definition, objectives, strategies, content creation and champions. Tools like Facebook Insights, Twitter Analytics and spreadsheets were overviewed for measurement. The workshop emphasized continuous testing and improvement of social media practices.
features of social media, types of social media, types of conversion marketing, social media marketing concepts, impacts of social media on every business
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
This document discusses social media marketing. It begins by listing learning objectives, such as explaining why social media is important and describing careers in social media marketing. It then addresses common myths about social media, such as it being a fad or too time-consuming. Examples are given of how companies have used social media successfully or faced backlash. The history of social media is outlined and characteristics of successful social media marketers are identified. In the end, opportunities for careers in the social media field are explored.
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
This document discusses influencer marketing. It defines influencer marketing as brands promoting their products through endorsements from influencers on social media. It notes that influencer marketing relies on influencers who have trusted followings in a niche. It outlines that influencer marketing has grown hugely popular as digital media has expanded and discusses how influencer marketing has evolved over time. It also predicts that influencer marketing will continue growing as more people become influencers and there are more opportunities to find influencers for specific target audiences.
Does your brand speak emojis on social media (1)Falcon.io
Flashback to the early 2000’s when emoticons were used on AIM Instant Messenger and MySpace. What feels prehistoric, was really just the evolution of emojis and the social media giants we have today. As marketers, it’s not enough anymore to just be where our customers are -- we need to speak their language. And if their language includes emojis, it’s important brands understand the benefits incorporating emojis into their social media strategy can have on their target audience.
In this webinar we are diving into:
- Why emojis belong in marketing
- How to incorporate emojis in marketing
- Emoji tips for social media
Social Media - What is it, why it matters, and a 3 step action plan for business
Presentation made to the KM round table at Melbourne Zoo, August 19th, 2009
The Social Media Leap (ESOMAR, Berlin 2010).Gavin Klose
Presentation slides of "The Social Media Leap" research paper delivered at ESOMAR WM3 World Research Conference, Berlin 19 October, 2010.
Paper and presentation by Dr Karen Nelson-Field (UniSA, Ehrenberg-Bass Institute) and Gavin Klose (Australian innovation agency, Fusion). The paper explores social media marketing current practice and provides nine recommendations for best practice for industry.
This document discusses several frameworks for developing an effective social media strategy. It outlines traditional marketing funnels versus social media approaches. It also discusses strategies such as creating lightweight "jab" content to benefit customers and drive right hook calls to action for the business. Additional frameworks cover determining target audiences and objectives, developing an engaging content strategy, understanding what motivates users to share content, and focusing on user needs rather than the business needs. The document advocates developing goals, strategies for content and platforms, and internal processes to effectively manage a social media presence.
The document summarizes several examples of successful social media marketing campaigns:
1) Two Tarts Bakery grew sales 800% in 10 months through Facebook, events, Yelp, and gaining magazine/newspaper coverage.
2) Blendtec's viral YouTube videos showing blenders destroying items led to a 5-fold sales increase with low-cost, original videos.
3) Threadless engages its community on Facebook, Twitter, and YouTube to drive viral sharing and record sales in a down economy.
4) Burger King's "Sacrifice" Facebook app asking users to ditch friends for burgers went viral before being removed, gaining $50M in free publicity.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
This document outlines a social media and SEO campaign idea that combines user generated content and link building. The idea is to 1) grow a large Facebook audience, 2) have that audience create content and build links by participating in competitions for prizes, and 3) leverage that user generated content and associated links on websites, blogs, forums and more to boost SEO and engagement. A case study example of a pet food company that implemented this strategy is described, which resulted in increased sales, thousands of user-generated stories that improved SEO rankings, and ongoing engagement of fans.
Social Media Presentation for BMA MN - Presented December 2012Laura Monn Ginsburg
The document discusses blending traditional and new media for marketing. It summarizes that social media platforms like Facebook, Twitter, YouTube and LinkedIn are most effective for engagement and relationship building when content is relevant and conversations are maintained. The key is to capture leads from social media discussions in the same way as other marketing channels and justify social media investments by showing how interactions lead to qualified sales opportunities. Marketers are encouraged to engage prospects when they are actively interested through "moment-of-interest marketing" to keep conversations ongoing until needs are met.
Paul provides tips on using social media to promote heritage projects. He discusses choosing the right social media tools to match your audience, such as using blogs to start conversations or Twitter to share news. Paul emphasizes having a plan, sustaining engagement over time through fresh content, and measuring success both quantitatively and through real stories of impact. The overall message is that social media is a free way to widely promote your work and join online conversations where your target audiences spend time.
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Participant Media + TakePart: People's Insights Vol. 2 Issue 8MSL
This week, we distill insights around the Participant Media model of using powerful stories and social advocacy platform TakePart to inspire and energize people to take social action.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
The document discusses the impact of social media on tourism businesses. It provides an overview of social media and how it has transformed customer interactions. Businesses must monitor social media for conversations about their brand, and respond to feedback in a positive, solution-oriented manner. To leverage social media effectively, companies need new strategies that focus on engagement, communities and sharing over traditional marketing approaches.
The document provides an overview of Windows 7 and its impact on end users and businesses. It discusses key features of Windows 7 like improved performance, a simplified user interface, and enhanced security. It also summarizes new capabilities for digital media, mobility, and the internet. The document then covers Office 2010 and web-based Office applications.
Celebrity endorsement a congruity measure of personalitiesAlexander Decker
This document discusses a study on celebrity endorsements and brand personality congruity. The study aims to test how congruence between a celebrity's personality and a brand's personality affects the effectiveness of an endorsement. 120 survey respondents rated their perceptions of brands' personalities and celebrities' personalities. Congruity measures from Aaker's personality scale were used to analyze the congruence effect. The results indicated that while some level of congruence between a brand and endorser's personality is beneficial, it may be effective at a moderate level of congruence. The research provides insights for practitioners on selecting celebrity endorsers and determining branding strategies based on congruence effects.
Das digitale Zeitalter stellt eine der umwälzendsten Veränderung in der Wirtschaftsgeschichte dar und stellt Marketing- und Werbeexperten vor große Herausforderungen und neue Aufgaben. Welche Rolle spielen dabei die digitalen Medien, die 5-Sinne und das Digital Sensory Branding?
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
This document provides an introduction to social media. It discusses what social media is, why businesses should care about it, common social media platforms like blogs, micro-blogs, social networks, social bookmarking, wikis, and video/image sharing sites. It also provides examples of companies using social media successfully and reasons why social media strategies can fail.
This document provides an overview of a presentation on using social media for social good. The presentation covers the social media ecosystem, core values and strategy alignment, metrics and analytics, cause campaigns that worked, steps to activate supporters, and community tools for social change. It includes case studies of successful advocacy campaigns and exercises for attendees. The goal is to help attendees understand how to effectively leverage social media to support their causes and organizations.
This document discusses how NPOs can use social media to address funding challenges. It notes that traditional fundraising channels are less effective and government funding is uncertain, making it a tough economic environment for NPOs. However, social media provides opportunities for NPOs, as evidenced by President Obama's successful use of social media in his campaigns to engage many individuals who contributed smaller donations but ultimately raised large sums. The document advocates that NPOs can adapt to the changing environment by creating a social media plan to engage supporters and start online movements, following the example of successful social media strategies that organizations like Obama's used.
This document discusses using social media in nonprofits. It begins by asking if the reader is active on various social media platforms like Facebook, YouTube, and LinkedIn. It then discusses what social media is, noting it allows for public participation and engagement. The document stresses that social media is a means of communication, not the message itself. It discusses why nonprofits should care about social media and stories of nonprofit success using social media. It provides tips for nonprofits starting with social media, like starting small, listening first, and establishing goals. It warns of potential pitfalls and stresses the importance of measuring return on investment. The document concludes by providing resources for nonprofits regarding social media.
How to Reach and Influence the Audiences That Matter To You Most - Ian Greenl...multifamily-social-media
This document provides an overview of key concepts for using social media effectively. It discusses establishing an online presence through visual platforms like Instagram and Pinterest, gaining trust through user-generated content, and developing influencers organically. The importance of stories and curating quality content to build expertise is explained. Ego and social validation are identified as major drivers for online sharing behavior. Successful strategies include providing value without asking for anything in return, repurposing content across channels, and using data insights to prove credibility.
Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
Jordanna Ber, Rethink Breast Cancer
As one of the first widely used social media tools, blogs are still a great way to share your message and your ideas online. But the first questions that nonprofits have about setting up a blog is: “What do we write about?” It’s a great question that deserves an even greater answer! In this workshop, Jordanna Ber will walk you through how she manages the Rethink Breast Cancer blog (and other social media channels) by employing methods she learned in the magazine industry. Learn how an editorial calendar can help you create, manage, and track your content. Discover how to transform your company’s assets into interesting and unique content that will get your community of followers talking!
Takeaways:
- How to set up an editorial calendar to effectively manage your blog and other social content
- Tips and tricks to take the stress out of managing numerous social media networks
- How to turn content into social media objects
This document discusses social media and its opportunities for global reach. It defines social media as tools and sites that allow people to share content and have online conversations. The four biggest social media platforms are described as Facebook, Twitter, YouTube, and Flickr. Facebook currently has over 500 million users and allows sharing of messages, photos, and videos. Twitter has over 100 million users who share short messages. YouTube is where over 1 billion videos are watched each day. Flickr hosts over 3 billion photos shared by its users. In conclusion, social media can help organizations by increasing awareness, building communities, and mobilizing supporters when used strategically according to an organization's goals and audience.
Basic Social Media know-how for curious businesses and non profit groups. Include 2 case studies to show real world examples of Social Media Marketing success - the IRC and the Playstation Blog.
Presented at the Tendenci User Conference 2007 in Houston, TX.
This document discusses the rise of social media and its importance for businesses. It provides statistics on the growing popularity of social media platforms like Facebook, LinkedIn, and Twitter. It also outlines the benefits of using social media for businesses, such as increasing website visitors, links, and indexed pages. The document recommends that companies establish themselves as thought leaders and build communities through blogging, and provides tips for successful blogging.
Get Immersed! Workshops and Seminars
Social Networking & Mobile Networking masterclass.
Delegates are asked to bring wifi enabled laptops and their mobiles!
CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.
25 people maximum per session.
These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!
There are no paper handouts this is it.
Move the needle: Get your supporters to take actionJD Lasica
Here's the presentation I gave with Sloane Berrent at Sustainatopia in Miami on April 4, 2011. It's geared toward social good organizations, from nonprofits to social enterprises.
The document provides guidance on social media for businesses. It discusses what social media is and why it's important for businesses. It then provides tips on how to get started with social media, including auditing current profiles, designing profiles for each platform, and creating a social media policy for employees. The document stresses the importance of being interesting and joining existing conversations to build audiences. It suggests focusing on quality over quantity in the beginning.
The document provides an introduction to social media. It discusses why organizations use social media, including that it allows them to reach large audiences and build their reputation. It also outlines some best practices for social media use and potential issues like mistakes or hacks that could damage an organization's reputation. The document advocates for creating engaging content tailored to audiences and sharing positive stories and examples from other non-profits to demonstrate effective social media strategies.
FMS2010 Go Global Masterclass - Social MediaGo Global
The document discusses the benefits of using social media for businesses and franchises. It provides an overview of common social media platforms like blogs, forums, podcasts, wikis, microblogs, virtual worlds, social bookmarking, and video/photo sharing. The presentation emphasizes using social media to boost brands, engage in social learning, and provide value. It offers tips on developing social media policies, listening to customers, experimenting appropriately, and maintaining transparency online.
The document discusses social media, its components, statistics on usage, and best practices for businesses. It defines social media as a medium for sharing information through conversations not controlled by any single entity. It lists common social media platforms like Facebook, LinkedIn, YouTube, and discusses how businesses can use social media to learn about customers, create buzz, and engage in conversations. The document also outlines some myths about social media and provides case studies of companies successfully using these platforms. It recommends businesses start with a social media plan and welcome feedback rather than just pushing messages. Useful resources and an intensive social media course are also mentioned.
According to research, 30% emails sent per day don’t ever reach the inbox of the intended audiences. That means, the spends on these 30% emails are a complete wastage and impact the performance plus ROI of a campaign.
Email deliverability is one of the key challenges that brands are facing in the recent times. If you are:
• Experiencing low open rates for your marketing or transactional emails
• Facing low inbox placement & emails getting delivered in SPAM
• Suffering from poor sender reputation & blacklisting issues
• Looking for expert consulting & handholding to genuinely improve your email channel performance
Then Mirum DAAS is the solution for you.
DAAS is Deliverability-As-A-Service offered by dedicated email deliverability experts at Mirum. With Mirum DAAS –
You can improve your domain/IP reputation health
Ensure the success of email campaigns (both big and small)
Make sure faster and measurable returns on your campaign spends
The document discusses Mirum's GoURL URL shortening service. It provides information on GoURL's management, monitoring, and monetization capabilities including user tracking, retargeting, custom domains, and Salesforce Marketing Cloud integration. It also describes URL shortening methods, report types, URL types, dashboards, and a sample case study of GoURL's use by an automobile client.
This document discusses Mirum India's capabilities with Salesforce Interaction Studio. It provides an overview of Mirum's certifications, experience implementing Interaction Studio projects, and a case study of their work with a global real estate company. The case study outlines how Interaction Studio was used to improve user experience on websites, collect user behavior data across multiple sites, and deliver personalized communications. Specific use cases like source targeting, bounce prevention, contact capture, product tours, and continued conversations are described to showcase how Interaction Studio improved customer engagement metrics.
A sneak peak at: How the Marketing Technology has evolved over the years. Why has it now become essential for marketers? How to select a MarTech solution?
The document discusses the millennial mindset based on various studies and statistics. It finds that millennials are digitally tethered as over half make most of their purchases online and over 40% would rather lose a finger than their phone. Millennials are also experience driven, as 78% would rather spend on experiences than physical items. Additionally, two-thirds will choose brands based on their corporate social responsibility policies, showing they are socially-minded. The document provides tips for marketing to millennials, such as marketing through them by being authentic and making interactions easy.
The document provides an overview of a business intelligence company's credentials, mission, services, and work portfolio. It summarizes several client case studies, including how the company helped Sterlite Power revamp their website to increase new visitors by 10.92% and reduce bounce rate by 26.3%, and how it created an integrated dashboard for Metso Oyj using Power BI to better track user journeys and support decision making.
The document discusses the future of content and emerging technologies. It notes that the future of content is changing rapidly with new technologies like voice, changes in copywriting, and channel-neutral content. Artificial intelligence is bringing intelligent content and the world of virtual reality. The key is to keep goals in mind, be original, ensure content is actionable and accurate, embrace creativity, and stay updated on new technologies and approaches.
The document discusses various influencer marketing activities that can be done for clients, including:
- Vox pop interviews to understand public opinion
- Key opinion leader campaigns to build a brand's image and attributes
- Launch events for new products or services to generate sales momentum
- Contests hosted by influencers to increase brand interaction and participation
- Creative content like illustrations, photos stories, blogs and vlogs for storytelling and credibility
The document discusses how digital transformation has changed marketing through the arrival of the internet, rise of global branding, and emerging technologies like artificial intelligence. It emphasizes that marketing must be agile, automated, and integrated to be effective. It provides an example of a marketing campaign by an Indian mutual fund that was agile, using various channels and content to increase conversations, engagement, and new investments in mutual funds. The key takeaways are to keep marketing agile, automated, and integrated in order to continuously deliver value to customers.
The I&B Ministry in India chose to ban television advertising for condoms, between 6 am and 10 pm. Does this impact the industry? Where is the prospective user anyway? Digital advertising as a far more credible media to advertise, is what this presentation brings out!
Social Wavelength has put together a monitoring report on the 12th annual Auto-Expo 2014 held in New Delhi from 6th to 9th February. Here's a quick glimpse at what brands and models among the new launches got spoken about the most at the Auto-Expo 2014.
The Supreme Court’s verdict on Section #377 has sparked off a lot of conversations, most of these on Social Media. We used Radian6, a leading social media monitoring tool to put together all discussions that went on around Section #377 across various Social Media platforms.
The document discusses how social media can be used as a brand advocacy, loyalty, and market creation tool rather than just a sales tool. It provides examples of how companies like Zappos, Wetseal, Burberry, and Levi's have used social media strategically to increase engagement, sales and brand awareness. Specifically, it outlines techniques like creating scarcity, reciprocity, crowdsourcing, and building communities to influence customers to advocate for brands.
Social media is about how businesses operate and manifest in a socially connected world. It is a strategic issue that impacts the roles of CEOs, CMOs, and other C-level executives. Conversations happen both within and outside organizations, and communities form from these conversations. Businesses must learn to tap into the collective intelligence of internal communities through social networks. This allows for collaboration, knowledge sharing, and brand advocacy among employees. Several examples are given of companies that successfully used internal social networks to improve communication, marketing efforts, and employee engagement.
This document discusses how brands can use social media listening and analytics to better understand consumer behavior and sentiments. Key points include:
- Social media provides a new opportunity for brands to track consumer behavior at scale in real-time and gain authentic consumer insights.
- Analyzing social media conversations allows brands to understand sentiment toward their brand and competitors, identify complaints or positive reviews, and monitor for potential PR crises.
- These insights can help brands improve customer relationship management, identify sales opportunities, and generate business intelligence to guide strategic decisions.
Social media has shifted marketing from a one-way mass communication model to enabling conversations and building communities. Brands must listen to what communities are saying, participate authentically in conversations, and add value without overt marketing messages. Effective social media strategies identify influencers, create engaging content to build online circles of influence, and integrate social efforts with other campaigns. As relationships and conversations take precedence over traditional advertising, the role of brands and marketing will continue to evolve.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
7. why But why will people spread my stuff? And how? Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets
20. Seth Godin – sethgodin.typepad.com Photo courtesy: Joi from Flickr Chris Brogan – chrisbrogan.com Photo courtesy: BenSpark from Flickr Gary Vaynerchuck – garyvaynerchuck.com Photo courtesy: Jicedsoul photography .:teymur madjderey from Flickr Standing on the shoulders of giants, AKA Further Reading
21. I’m Mihir Karkare and we are Social Wavelength. Feedback: socialwavelength.com/feedback +91-98703-99493 [email_address] socialwavelength.com twitter.com/karkaremtg facebook.com/karkaremtg
Editor's Notes
Before transitioning to the next slide, we mention 2 things: Because of the coming together of these human desires and technologies, word of mouth is becoming stronger, and Example of a club