Information and communication technology (ICT) involves using technologies like mobile phones, computers, the internet, and other devices to locate, store, send and manipulate information. ICT has greatly impacted daily life by improving communication, making tasks more convenient, and assisting with modernization efforts. The rise of the internet in particular enabled near-instant communication through email, messaging, video calls, and the development of the World Wide Web with sites for discussion, sharing, and commerce. The evolution of the Web includes Web 1.0 static pages, Web 2.0 interactive and social pages, and Web 3.0 pages that are personalized through semantic analysis of users' interests and activities. Popular online platforms now include tools for presentations, file storage,

1. Empowerment
Technology
Quarter 1 – Module 1
ICT in the Context of Global Communication

2. What is Information and Communication
Technology?
Information and Communications Technology (ICT) often deals with the
use of different technologies such as mobile phones, telephones, computer,
internet and other devices, as well as software and applications to locate,
save, send and manipulate information. Empowering ICT is important for its
innovative uses impacts our daily lives. It has affected our ways of
communicating, made our lives more convenient and assisted countries
towards their modernization plans. Thus, there is need to create a foundation
of understanding in the world of ICT.

3. ICT
Information and Communications Technology (ICT) has greatly contributed
to how easy our lives has been today. Our gadgets have become part of our
necessity that we check on them after we wake up. It made communication
easier. We can use cellular phones that are designed for communicating with
other people even they are miles away from us. It has also assisted us in a
work since there are internet-based jobs. It has revolutionized our education
and in the modernization of our economy.

4. ICT in the Philippines
• Philippines is dubbed as the “ICT Hub of Asia” because of huge growth of ICT-
related jobs, one of which is BPO, Business Process Outsourcing, or call centers. In
a data gathered by the Annual Survey of Philippines Business and Industries in
2010, the ICT industry shares 19.3 % of the total employment population.
• When the internet was fully commercialized in 11995, it has tremendously impacted
culture and commerce, including the rise of near computer instant communication
by email, instant messaging, telephony (Voice over Internet Protocol or VoIP), two-
way interactive video calls and the World Wide Web with its discussion forums,
blogs, social networking and online shopping sites. Internet is the global system of
interconnected computer networks that uses the Internet protocol suite (TCP/IP)
to communicate between networks and devices.

5. The World Wide Web
The World Wide Web is an information system on the internet that allows
documents to be connected to other documents by hypertext-links, enabling the
user to search for information by moving from one document to another. It was
invented by Tim-Berner’s Lee. The World Wide Web browser software, such as
Microsoft’s Internet Explorer/Edge, Mozilla Firefox, Opera, Apple’s Safari and
Google Chrome, let users navigate from one web page to another via the hyperlinks
embedded in the documents. These documents may also contain any combination
of computer data, including graphics, sounds, text, video, multimedia and interactive
content that runs while the user is interacting with the page. The Web has enabled
individuals and organizations to publish ideas and information to a potentially large
audience online at greatly reduced expense and time delay.

6. Types of Web Pages
• Web 1.0 or The Web. It is the first stage of the World Wide Web evolution. It is a
flat or stationary page since it cannot be manipulated by the user.
• Web 2.0 or The Social Web allows users to interact with the page, the user may be
able to comment or create a user account. Most website that we visit today are Web
2.0.
• Web 3.0 or Semantic Web. The semantic web provides a framework that allows data
to be shared and reuse to deliver web content specifically targeting the user. Search
engine will learn about you and your habits from each search you perform and will
gather details about you from your previous activities like likes and social postings
and present the answers as per your preferences.

7. Criteria WEB 1.0 WEB 2.0 WEB 3.0
Communication Broadcast Interactive Engaged/invested
Information Statis/read-only Dynamic Portable & personal
Focus Organization Community Individual
Content Ownership Sharing Immersion
Interaction Web forms Web application Smart applications
Search Directories Tags/keywords Context/relevance
Metrics Page views Cost per click User engagement
advertising Banners Interactive Behavioral
Technologies HTML/FTP Flash/java/XML RDF/RDFS/OWL

8. Feature WEB 2.0
Folksonomy Allows user to collectively classify and find information using freely chosen keywords
(e.g. “tagging” by facebook ). Tagging uses the pound sign #, often referred to as
hashtag.
Rich user experience Dynamic content that is responsive to user (e.g. a user can “click” on an image to
enlarge it or find out more information).
User participation The owner of website is not the only one who is able to put content. Others are able to
place a content on their own by means of comments, reviews and evaluation.
Long tail Services that are offered on demand rather than on a one-time purchase. This is
synonymous to subscribing to data plan that charges you for the amount of the
bandwidth you used.
Software as service Users will subscribe to a software only when needed rather than purchasing them.

9. Online Platforms
• Presentation or visualization platform allows you to present and share
presentations, infographics and videos with other people. It is used to
communicate information clearly and efficiently.
• Cloud computing platform is also called as “The Cloud”. It is the practice
of using network of remote servers hosted on the internet. Instead of using
your computer’s hard drive, you store and access your data and programs
over the internet.

10. Online Platforms
• File management platform is used for storing, naming, sorting and handling of
computer files. Allows you to convert and manage files without download in the
software tool.
• Mapping platform is a transformation taking the points of one space into the
points of the same or another space. Uses GPS to detect location and used for
navigation.
• Social media platform is a computer-mediated tools that allow large group of
people to create, share or exchange information, interest and the information shared
can be in the form of ideas, pictures, videos or anything that you want to create and
share to virtual communities. It can be in the following platforms

11. Social media platforms. These sites allow you to connect with other people with the same
interests or background.
Bookmarking sites. These are sites that allow you to store and manage links to various websites
and resources.
Social news. These are sites that allow users to post their own news items or links to other news
sources.
Media sharing. These are the sites that allow you to upload and share media content like
images, music, and video. Media sharing sites can be specific for video sharing, photo sharing,
slide sharing, social bookmarking and gaming.
Microblogging. These are sites that focus on short updates from the user. Those subscribed to
the user will be able to receive these updates. Posts are brief that range typically from 140 –
200 characters.
Blogs and forums. These are websites that allow users to posts their content. Other users can
comment on the said topic.