This document discusses social media from different perspectives including women, children, politicians, movies, business, and sports. It provides information on how each group utilizes social media. Women dominate activities like sharing on Facebook and using Twitter. Children can benefit from socialization and learning opportunities but also face risks like cyberbullying. Politicians and the film industry have embraced social media for outreach, promotion, and minimizing costs. Business owners can expand their brand and connect with customers using social media platforms like Facebook, Twitter, Gmail, and Google+. Athletes communicate with coaches, directors and fans through both official and informal social media channels.
5 reasons why events become even more important for communicationsBig Bang & Whisper
Media – online and offline – is seeking compelling content and real news. Events have great potential to offer opportunities that drive your communications efforts in PR and Marketing Communications. This ebook presents 5 reasons why events become even more important for communications.
5 reasons why events become even more important for communicationsBig Bang & Whisper
Media – online and offline – is seeking compelling content and real news. Events have great potential to offer opportunities that drive your communications efforts in PR and Marketing Communications. This ebook presents 5 reasons why events become even more important for communications.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
I have had a long career in mass media, broadcast communications, and social media. This portfolio is a capsulated look at the social media marketing work I've done over the past decade.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Social media campaign - Tiffany&Co - Make It SparkleMélanie Calabrese
- Analysis of the social media campaign "Make It Sparkle" platforms
- Analysis of the tools used to reach the targeted population
- Analysis if the impact of this campaign on Tiffany&Co's brand perception and recognition (KPIs, ROI)
Design Social Strategies to Establish a Culture of Trust #TEDatIBMIBM Social Business
"Find out how IBM is reimagining a culture of trust.
Imagine how much goodwill you could create and how much your organization could accomplish if you did just one thing: put people first. It may sound simple or even simplistic. But in a world where organizations have been so inwardly focused for so long, it’s actually revolutionary.
Follow #TEDatIBM on Twitter to see our new engagement series inspired by TED@IBM, a TED-curated event on September 23.
Before you start posting or tweeting, be sure you have a strategy behind your social efforts. Create your business goals and business metrics, then figure out how social media can assist you in achieving your goals.
I have had a long career in mass media, broadcast communications, and social media. This portfolio is a capsulated look at the social media marketing work I've done over the past decade.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Social media campaign - Tiffany&Co - Make It SparkleMélanie Calabrese
- Analysis of the social media campaign "Make It Sparkle" platforms
- Analysis of the tools used to reach the targeted population
- Analysis if the impact of this campaign on Tiffany&Co's brand perception and recognition (KPIs, ROI)
Design Social Strategies to Establish a Culture of Trust #TEDatIBMIBM Social Business
"Find out how IBM is reimagining a culture of trust.
Imagine how much goodwill you could create and how much your organization could accomplish if you did just one thing: put people first. It may sound simple or even simplistic. But in a world where organizations have been so inwardly focused for so long, it’s actually revolutionary.
Follow #TEDatIBM on Twitter to see our new engagement series inspired by TED@IBM, a TED-curated event on September 23.
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
TOP 10 DIGITAL MARKETING INSTITUTES IN BANGALOREEvilKingmaker
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
Using Social Media to Meet Your Nonprofit's Goals- What's Your Grade?blueprintcreativegroup
So you have a social media plan, right?
Well, if your non-profit organization is like the majority of others, your greatest challenge probably has a lot to do with getting the most out of social media. More specifically, how do you use Facebook, Twitter, and the various other social media platforms to build cause awareness? How can social media be used to fundraise in support of your organization’s development goals? Is the Return on Investment (ROI) substantial enough to make social media worth the time? How can you extend your reach and connect with new audiences and create additional layers of engagement for current supporters?
Research report on exceesive use of social media lead to mental health issuesHarsh Vardhan
It is a small research on "can excessive use of social media lead to mental health illness". It consists of the tools we used and types of research we used to conduct this research.
Can excessive use of social media lead to mental illnessHarsh Vardhan
It is a small research on "can excessive use of social media lead to mental health illness". It consists of the tools we used and types of research we used to conduct this research.
3. WOMEN AND SOCIAL MEDIA
Women do the bulk of Facebook sharing 62 %
Twitter appears to be dominated by women – 62 %
A higher percentage of women (71 %) use social
media than men (62 %)
Each month, 40 million women use Twitter more
than men
Women participate in 62% of sharing on Facebook
4. WHY WOMEN USE IT
Tutorials
Recipes
DIYs (Do It Yourself)
Brands
Stay connected
New opportunities
5. GOVERNMENT AND THE SOCIAL MEDIA
Planning Commission – Twelfth Plan Facebook
page, Hackathon.
Uttar Pradesh tourism – Facebook and Twitter;
tourist and heritage sites
Press Information Bureau – Twitter
Ministry of External Affairs & Public Diplomacy
Division – Facebook and Twitter
6. POLITICIANS AND THE SOCIAL MEDIA
Manmohan Singh - 382,223 likes on Fb
Narendra Modi – Frequent user, held a live chat on
Google Plus
Anna Hazare – effectively used cyber space to
garner support for anti-corruption
Frequent users- Akhilesh Yadav, Mamata Banerjee
9. THE FILM INDUSTRY AND SOCIAL MEDIA
As the internet threatened to crush the film
industry, it also extended an olive branch. Social
media and its powers of viral marketing have
ensured that the film industry stays afloat.
Not only does it generate massive buzz, but it
connects fans directly with the
film, producers, actors and other fans, while
minimizing distribution and marketing costs in the
process.
10. HOW THE FILM INDUSTRY IS USING SOCIAL MEDIA
TO PROMOTE AND MARKET FILMS
The days of buying billboards and print ads are quickly
fading in the movie industry. Viral social media
campaigns are becoming the new and best marketing
strategy for the movie biz.
One of the best tactics they’ve nailed down is creating
anticipation and hype of a movie nearly a year in
advance.
11. HOW SOCIAL MEDIA INFLUENCES THE WAY
MOVIES ARE PROMOTED
Paramount extensively used Facebook to promote
the film, partnering with Eventful to get would-be
fans to request a screening of the film in their area.
The goal was to get 1 million fan requests for the
film to enter wide release.
12. Disney studio used Facebook to debut its first
character posters from Alice in Wonderland and
has also used Facebook to show off movie trailers.
Disney created a Facebook app for TRON:
Legacy called the TRONiVerse. It pulls in
posts, videos and photos from various social
networks, displaying them in an interactive grid.
HOW SOCIAL MEDIA INFLUENCES THE WAY
MOVIES ARE PROMOTED
14. SOCIAL MEDIA AND CHILDREN:
BENEFITS
Socialization and
Communication
Staying connected
to friends
Developing new
social contacts with
peers with similar
interests
Sharing content of
self-expression such
as art work, music
and political views
Enhanced Learning
Opportunities
Developing and
expressing your
individual identity
Exchange ideas
about assignments
Blogs as teaching
tools: written
expression, and
creativity
15. SOCIAL MEDIA AND CHILDREN:
BENEFITS
Internal risks
Cyberbullying and
Online Harassment
Privacy concerns
and Digital Footprint
External Risks
Facebook
Depression
Influence of
advertisements on
children
17. PEOPLE INVOLVED IN HIS/HER CAREER
PEOPLE WHO ARE INVOLVED DIRECTLY
COACH
BOARD OF DIRECTORS
MANAGER AND ASSISTANT MANAGER OF THE
CLUB
18. the Coach and the Board of directors
It can be face to face, through mails or through
phone calls.
Even though the board of directors affect his/her
career directly, they do not communicate directly.
they communicate through managers and assistant
managers
19.
20. MANAGERS AND ASST MANAGERS
Managers communicate with the players about their
official terms and conditions, thus using official
means such as mails, memos and notices.
Assistant manager communicates on behalf of the
manager
22. Fans and Family
twitter and Face book and also
television and guest
appearances - fans
family - phone, Skype and
whatsapp and other medias
23. BUSINESSMAN PERSPECTIVE IN
SOCIAL NETWORKING
SOCIAL NETWORK:
It is a social structure made up of a set
of a social actors.Social connections may hold greater
importance.
Some social networking sites:
Facebook
Gmail
Google+
Twitter etc..
24. FACEBOOK
Can create a brand image
Getting Investors
Reaching potential
customers
Can reach new people
Can know about
consumer taste
Advertise
25. TWITTER
Expand the brand
Connect with customers
Promotion of the business
Market research
Strategy building
Engage with customers
Build brand loyalty
26. GMAIL
Business cards
Customer connection
Employee connection
Business connection
Stay organised
Video conferencing
Faster flow of information
27. GOOGLE+
Create a profile
Increase visibility
Share information that benefits customers
Build brand
Customers can be kept happy
Editor's Notes
Youtube: harlam shake, Gangam style,charlie bit my fingermail: funny email ids because we made it when we were too youngFacebook: all of us use it every single day. Twitter: to follow pointless things that famous people sayTumblr, blogspot: Used to express creative views and ideas