Lexus is Toyota's luxury vehicle division established in 1989. Toyota conducted extensive market research in the US and concluded a separate luxury brand was needed. After a development process involving over 1400 engineers and $1 billion, the Lexus LS 400 was unveiled in 1989 and aimed to expand Toyota's product line upwards. Lexus has since grown to be sold globally and aims to grow 10% annually, especially in emerging markets like China and Vietnam while maintaining growth in its largest market, the US. Lexus differentiates itself from competitors through its vehicles' quality and technology to attract buyers in the luxury segment.
Sanofi S.A. is a French multinational pharmaceutical company headquartered in Gentilly, France, as of 2013 the world's fifth-largest by prescription sales
Sanofi S.A. is a French multinational pharmaceutical company headquartered in Gentilly, France, as of 2013 the world's fifth-largest by prescription sales
Introduction of the company ,Market structure ,Cost structure, Substitutes and complement goods , Major current and past reasons for variation in demand and supply,Regression analysis for past 10 years ,Forecast variable ‘sales’
Introduction of the company ,Market structure ,Cost structure, Substitutes and complement goods , Major current and past reasons for variation in demand and supply,Regression analysis for past 10 years ,Forecast variable ‘sales’
Research report on exceesive use of social media lead to mental health issuesHarsh Vardhan
It is a small research on "can excessive use of social media lead to mental health illness". It consists of the tools we used and types of research we used to conduct this research.
Can excessive use of social media lead to mental illnessHarsh Vardhan
It is a small research on "can excessive use of social media lead to mental health illness". It consists of the tools we used and types of research we used to conduct this research.
Toyota is a one of the leading automobile manufacturers in the world. You will gain valuable insights on its popularity among the consumers, and also find a detailed SWOT analysis of the automobile company from this presentation.
Toyota is a brand known for its advanced engineering expertise . In this slide we have undertaken a detailed analysis of Toyota and have done SWOT Analysis of Toyota. The outline for all the causes of Toyota making mark in the industry has been formed in this PPT. We have shown how Toyota, the Japanese No.1 car maker hurt its own brand and recovered from it.
Running Head STRATEGIC AUDIT TOYOTA COMPANY 1STRATEGIC AUD.docxtodd521
Running Head: STRATEGIC AUDIT: TOYOTA COMPANY 1
STRATEGIC AUDIT: TOYOTA COMPANY 59
Strategic Audit: Toyota Company
Dr. Mario Hayek
Debo A Ogunseinde
GLB/Strategic Management - 527
June 30, 2019
Table of Contents
I. Introduction 4-5
Toyota Company History 5-9
Toyota Company Worldwide: Acquisition 9
II. Industry Overview 10
Automotive Industry 11
Revenue Streams 12-13
Costs and Expense 13
III. External Environment 14
Political Impacts on Toyota Company 14-23
Economic Environmental Impacts on Toyota Company 24-29
Socio-Cultural Impacts on Toyota Company 30-33
Technology Impacts on Toyota Company 33-35
IV. Porter’s Five Forces 36
Competition in the Automotive Industry 52
The threat of New Entrants into the Automotive Industry 38-41
The threat of Substitute Products 41-44
Bargaining Power of Customers 44-46
Purchasing Power of Consumers 46-50
V. Toyota Company SWOT Analysis 52
VI. Internal Environmental Analysis 52
Strengths of Toyota Company 52-54
Weaknesses of Toyota Company 54-56
VII. Environmental and Industry Analysis 56
Opportunities of Toyota Company 56-57
Threats of Toyota Company 57-58
VIII. Environmental and Industry Conclusion 59
References: 60-64
I. Introduction
Toyota Company is a multinational Automotive Corporation with its headquartereds in Toyota City, Aichi Prefecture Japan. Toyota is among the top ten what number are they? automotive companies in the world despite being the biggest what does this mean? car manufacturing company which was founded back in the 1930s. This company besides being the main car producer, it involves itself please make sure to edit this paper; I expect graduate degree work or partners with large industrial groups which involve themselves in electronics, machinery, and finance. In 1933, the founder of Toyota Company named Kiichiro Toyoda begun the automotive division which was a transformation from textile machinery production (Jürgens, 2015). In 1935, Toyota Company made its successful trial on its own produced cars, upon its car launch, the production units increased significantly due to the impacts of World War II.
In around 1970s???, the company had a total production unit of about 10 million and it becomes isn’t this past tense???the main supplier of cars in North America. From the 1960s to 1970s was the self-expansion period for this company before starting to face competition from other car producers in the market and the new entrants. The main competitors of Toyota Company in the Automotive industry include Ford Company, General Motors Company, Volkswagen Company, Suzuki Company, Nissan Company, Honda Company, Fiat Chrysler Automobile Company, BMW and Mercedes Company (Jürgens, 2015).
Toyota Company is majorly a strong competitor for Ford, Hyundai, as well as Volkswagen which are the other well-known makers of cars in the automotive industry according to…?. The main focus of Toyota is on sustainable expansion besides the production of electric po.
Automotive Intelligence for Professionals: The Mexico AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Mexico AutoBook helps you to identify new customers in the Automotive industry in Mexico and provides key contact information.
Automotive Intelligence for Professionals: The Mexico AutoBook includes company profiles with contact information of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The Mexico AutoBook helps you to identify new customers in the Automotive industry in Mexico and provides key contact information.
April 2003
Toyota Prius; Marketing Communications Plan
Executive Summary
Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for
the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which
consists of two groups: private and corporate buyers. Next to the demographic profile, three different
psychographic profiles amongst the private buyer and their media usage have been identified.
Consequently a communications strategy that makes use of these media has been created. The
strategy will use PR, Advertising, direct mail and Personal Selling. TV, Print, Outdoor and the Internet
will be the main media. The Creative strategy is designed to emphasize the unique selling points of the
Prius and weaken the target markets objections. The budget has been allocated, however it is
suggested to change the allocation from £3m yearly to £4m, £3m, £2m in the course of the three
years. The majority of the budget will be spent on TV and print advertising.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
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What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Why Isn't Your BMW X5's Comfort Access Functioning Properly Find Out Here
Lexus
1. STRATEGICAL ANALYSIS OF LEXUS
Introduction:
In recent years brand management has become one of the most important variables in marketing
and in the wholesale business strategy of a company. The main purpose of brand management is
to increase the product’s perceived value to the customer and thereby increase brand equity. A
brand is like a promise made to the customers of the level of quality they can expect with future
purchases of the same product. When the brand strategy is well done it may increase sales, profit,
market participation and the overall reputation of the company’s products.
Lexus is the luxury car vehicle division of the Japanese automaker Toyota Motor Corporation.
Lexus brand name vehicles are sold in North and South America, Europe, Asia, Oceania and
Africa. It started its operations in 1989 selling only in the United States; it was finally introduced
in Japan in August 2005, where the brand reputation did not succeed as well as in the United
States market.
Historical Background:
Toyota Motor Company was established in 1937 by Kiichiro Toyoda. However, it started the
production of automobiles some years later as a division of Toyoda Automatic Loom Works, in
1933. He was interested in automobile production, so in 1929 he travelled to Europe and the
United States where he studied Gasoline- Powered Engines in 1930. Toyoda Automatic Loom
Works was supported by the Japanese Government in order to develop Automobile production.
In 1934, the division produced its first Type A Engine, which was used by the Model A1
passenger car in May 1935 and the G1 truck in August 1935. The production of AA passenger
car started in 1936.
Although the founder family’s name is Toyoda, the company’s name was changed in order to
separate work life from home life, to simplify the pronunciation, and to give the company a
happy beginning because in Japan Toyota is considered luckier than Toyoda due to number of
strokes that it takes to write Toyota Katakana.
In 1982, the Toyota Motor Company and Toyota Motor sales merged into one company, the
Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with GM called
NUMM I, the New united Motor manufacturing Inc. operating an automobile manufacturing
plant in Fremont, California. The factory was an old General Motors plant that had been closed
for several years. Toyota then started to establish new brands at the end of the 1980s, with the
launch of their luxury division Lexus in 1989.
LEXUS:
In 1983, Toyota started a project named F1. The F1 project,which eventually became known as
the Lexus LS 400, aimed todevelop a luxury car that would expand Toyota’s product line. The
2. STRATEGICAL ANALYSIS OF LEXUS
F1 project was inspired by the success of the Toyota Supra sports car and the luxury Toyota
Cressida models.
In 1985, Toyota researchers visited the U.S. in order
to conduct focus groups and market research on luxury
Car consumers. They observed many characteristics
of the lifestyles and tastes of North American upper class
consumers. Toyota’s market research concluded that a
separate brand and sales channel were needed to present
its new luxury flagship and plans to develop a new network
of dealerships were made.
In 1989, after an extended development process involving 60 designers, 24 engineering teams,
1400 engineers, 2300 technicians, 220 support workers, around 450 prototypes and over
$1billion in costs, the F1 project was completed. The Lexus debuted in January 1989 at the
North American International Auto show in Detroit.
GROWTH:
3. STRATEGICAL ANALYSIS OF LEXUS
Lexus luxury line aims to grow 10 percent annually for the next thirty years as it expands in the
U.S. , its biggest market as well as in emerging markets from China to Vietnam. It expects the
biggest volume gains from the U.S., even as emerging markets reduce the American share of the
unit’s global deliveries.
SWOT OF LEXUS:
Five- Force Analysis of Lexus:
1. Threat of New Entrants: It is relatively low in the luxury car market because of colossal
initial investment. For a company to enter into luxury car market it must be currently
acting in the car market. Companies who have a firm place in the luxury auto industry
have achieved almost perfect economies of scale. The firms are so big that fixed costs are
limited and revenues and profits can be maximized. New entrants into the luxury auto
industry will struggle to attain economies of scale.
4. STRATEGICAL ANALYSIS OF LEXUS
2. Bargaining power of Buyers: It is very high. One of the biggest threats of the luxury
automotive industry is substitutes. Customers who shop for luxury automobiles know they
are looking the best car money can buy.
3. Threat of Substitutes: It is very moderate in the luxury car market. The prevailing economic
conditions and the technology. Technology is growing rapidly, previously touch screen is
considered as a luxury but now it is available even in a small car. On a scale of 10, we can give 5
for the threat of substitutes.
4. Bargaining Power of Suppliers: Suppliers of luxury vehicles have a good amount of power.
The inputs of luxury vehicles are going to be different than those of lower end, value vehicles.
Lower end, value vehicles use plastic, fake wood, and fake leather in many of their cares. When
it comes to luxury brands they use real leather, real wood, and rarely will use plastic in their
consoles.
5. Degree of Rivalry: It is high with the current market players. The luxury automotive industry
is well established. Consequently, there is not much more new market share to grab hold of.
5. STRATEGICAL ANALYSIS OF LEXUS
Luxury car companies must take market share away from one another. Many times in on
television it is not uncommon to see comparative advertisements between car companies.
Environment analysis of Lexus (Germany):
a) Economic: There is a steady decline in the current GDP of the Country. Germany has a
powerful union that makes doing business difficult. Because of facing recession, the
unemployment rates are high in Germany that reduces production which in-turn
decreases the profits.
b) Social: Germany faces heavy competition in exports with U.S. so, the Government
policies forces the company to export more. In Germany, people follow C.A.F.E. (clean
air for Europe) policy. As we all know that clean environment and heavy production
cannot be achieved simultaneously. So, it reduces the production of cars.
c) Technological: Germany is known for its technology and innovation. People are creative
and with the heavy R&D investment Lexus can achieve maxim resource utilization. The
Hydroelectric power and wind power in the Germany also helps the company to achieve
its production growth.
d) Demographic: Population Growth in Germany is increasing and the technological growth
helps the people to earn more to afford luxury cars. Youth are the main target customers
of Lexusas they are more interested in technology and luxury.
e) Political: This factor is most related government policy such as taxation policy and trade
tariff. Because manufactures import some vehicles and parts from other countries, firms
need to pay for the tariff for buying. Costs of products will be increase, if government
increase import tariff. This is the challenge that company faces fluctuation of cost.
The Company should plan to cope with economic change which can affect buying power.
However, using technology in the market, Toyota has own advance technology such as
technology of hybrid car that can gain more opportunities because people are more conscious
about environmental issues. Concern with industry sector the bargaining power of buyer is high
and there are more competitors producing similar products that people have more choice to select
products.
Competitive strategy:
6. STRATEGICAL ANALYSIS OF LEXUS
When Lexus was introduced in 1989, it used a focus strategy because they presented a unique
product produced using a lean production system in a specific market: United States. At the
present time, among the three generic competitive strategies established by Michael Porter:
Lexus has chosen a differentiation strategy because it is a brand that presents its uniqueness
between its competitors and consumers choose this among its competitors. Moreover, this
strategy helps the company in many ways:
a) Less competition: The Japanese government passed a law forcing the market leaders Ford
etc., to leave Japan. Also, failure of the government to encourage the large Japanese
conglomerate to enter the industry, made the government to provide incentives for Lexus.
b) Portfolio Diversification: Lexus is the luxury car division of Toyota. Toyota would be
making vehicles alongside handlooms, which would help both to broaden their scope and
grow as a group.
c) More Customers: The diversification strategy helps the company to compete in various
markets. So, a company can earn more customers either in one or all the markets.
References:
www.lexus.com
www.toyota.com
www.hybridcars.com
http://0-web24.epnet.com.oasis.oregonstate.edu/auth
http://www.ukessays.com/essays/business/strategic-business-plan.php