Lecture 5 of BT1 for students that missed class. The two flyer assignments are on slides within the presentation

1. Social Media
Its use by the industry, and by YOU

2. Lecture Day 1

3. Why does Social Media
Matter?
http://www.personalizemedia.com/media/socmedcounter

4. What is social Media
A Form of New Media
Interaction among people in which they
create, share, exchange information and
ideas in virtual communities and networks.
This means media people interact with each
other on to create an experience.

5. Social Media use
People spend 20-30%, or more, of their time on
social media every day
Over 60% of people who use social media admit to
tweeting while using the bathroom
20% of those admit to using snapchat while using
the bathroom
A big population has their tablet/iphone with
them as a second screen while watching TV and
movies

6. Social Meowdia

7. Top Social Media Websites among Teenagers
Snapchat
Mobile app that allows
people to share photos
quickly that “destruct”
after a set time.

8. Top Social Media Websites among Teenagers
Instagram
A social media service
with microblogs, and
allows posting of
pictures and 15 second
videos

9. http://www.youtube.com/watch?v=-waJH2lUJ5M

10. Top Social Media Websites among Teenagers
Facebook
A personal website creation
service for people to create
websites about their lives
Growing popularity with
people as they mature
Replaced MySpace as the #1
social media website

11. http://www.youtube.com/watch?v=Y2JhpNbe2Io

12. Top Social Media Websites among Teenagers
Twitter
Microblogging posting stories in 140
characters or less
Turned the poundsign
into... the hashtag #

13. http://www.youtube.com/watch?v=xr3Tl7T6fIQ

14. Other Big Social Media Sites
for Teens
Youtube - Video
creation and sharing
site
Vine - Sharing 6
second throw-away
video app

15. Your digital Brand
Who you are as a person is reflected on how you act
online.
What you say online reflects what you think.
What info you give out reflects how you think ahead
(or don’t)
How you treat others online reflects how you treat
people in the real world
What you post reflects what is important to you in
the real world

16. What employers do
The top 4 things that employers do during the hiring
process
1. Check your
references
2. Check your criminal
& Credit history
3. Interview you
4. Check your social
media personality
Any one of these can keep you from getting
the job of your dreams

17. What might Offend
Excessive Profanity
Images of Drug
Use/Underage Drinking
Negative talk about a
former employer or current
employer
Offensive/racist language,
such as the N word

18. Quick Poll
Think about YOUR social media accounts. If you
were applying for a job today, and the employer saw
your facebook-twitter-instagram-vine, what would
they see? What things listed before would they see
that might make them think twice about hiring YOU?

19. Assignment for Day 1 - next slide/page

20. Social Media Flyer
You are to pick one of the social media websites listed in
this lecture so far (yes, you can even pick myspace if you
want) and create a flyer about it with the following details:
The name of the service and its logo
A brief history, when was it started
Does it have privacy settings? Summarize how you can
change privacy settings, or who can view your stuff
What are things that people can post on this service that can
get them in trouble?
List three major media companies that use this (except
snapchat, list how people can save pics)

21. Lecture Day 2

22. Other social media sites used
by media and Business
Linked In
Professional job
search and resume
posting website
Used by adults and
businesses

23. Yelp
Online and app based
place where one can
write reviews of
businesses.
When you see stars on
map apps, they are
ratings from Yelp

24. Pintrest
A site to share web
links, visuals, and craft
ideas via virtual
bookmarks called
“pins”
Most popular with
women

25. Google +
A service created by
google to imitate
facebook
everyone who gets a
Gmail or Youtube
account automatically
gets a + page
75% of G+ pages have
no posts

26. Dozens of others

27. HOw Social MEdia and Media
flow
Viral Marketing - Trying to make something seem
underground, and letting people “spread the message”
on social media..... low cost promotions
People sharing videos and posts about media
spreads knowledge of media events and items
People can interact with shows, making them feel
like they are part of the experience
People use social media and ipads/iphones as
second screens while watching shows

28. Assignment for Day 2 - Next slide/Page

29. Social Media Flyer
Look at a social media website.... open TODAY only.
Find examples of how major tv networks, movie
studies, movies etc use social media.
If its not unblocked on yours, use a neighbors to take
screen shots
Create a flyer that discusses how media uses social
media to promote itself.
take screenshots (hold down command + shift + 4
and trace the stuff you want) to illustrate your point

30. Quick poll
How do you use social media or your devices to
interact with the media industry? Do you “like” tv
shows or movies on facebook, tweet info about
movies you want to see, pin pics from movies?