This document discusses the importance of social media for businesses. It notes that social media is becoming an essential part of marketing and client development according to Forbes. It is accessible anywhere in the world, allowing businesses to reach a global audience. The document also cites statistics from Forbes that 85% of businesses with a social media strategy saw increased exposure and 58% with a 3+ year strategy saw increased sales. It argues that in order to grow, be known internationally, and make money, businesses must have a presence on social media.