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Social Media for Marketing
- 1. P R E S E N T E D B Y J O S E P H H A L A S Z Social Media for Marketing
- 2. Agenda Introduction Social Media in the Corporate World A Brief History of Social Media Why Social Media Benefits & Opportunities Conclusion
- 3. Social Media in the Corporate World 94% marketing 43% 10 hours 85% Increased exposure 58% Increased sales
- 4. Social Media in the Corporate World Facebook Twitter Google+
- 5. A Brief History of Social Media 1989 – World Wide Web 2003 – LinkedIn 2004 – Facebook 2005 – YouTube 2006 – Twitter
- 6. Why Social Media Social Media is the “New Thing” Free Interaction Shared Interests
- 7. Benefits & Opportunities Brand recognition Increase in customer traffic Low cost word of mouth advertising All around communication Public relations
- 9. Conclusion A low cost solution to advertising Get noticed by a wider range of people Develop a relationship with your customers Start a conversation Receive feedback
- 10. Works Cited Bozari, Jessica. "The Developing Role of Social Media in the Modern Business World." Forbes, 08 Aug. 2012. Web. 11 Oct. 2015. http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of- social-media-in-the-modern-business-world/ CERN. “The birth of the web.” CERN, 2015. Web. 10 Oct. 2015. http://home.web.cern.ch/topics/birth-web Fita, Maciej. “6 Reasons Why Social Networking is So Popular These Days." Brandignity, 28 Nov. 2012. Web. 10 Oct. 2015. http://www.brandignity.com/2012/11/6-reasons-why-social-networking-is-so-popular- these-days/
- 11. Works Cited Halek, Katherine. "How Corporations Should Be Using Social Media." SocialTimes, 17 Mar. 2015. Web. 10 Oct. 2015. http://www.adweek.com/socialtimes/how-corporations-should-be-using-social- media/617103 Kim, Larry. "The Best Social Media Networks for Marketers in 2015." Inc.com, 2015. Web. 11 Oct. 2015. http://www.inc.com/larry-kim/the-best-social-media-networks-for-marketers-in-2015.html Terrel, Keith. "The History of Social Media." History Cooperative, 2015. Web. 10 Oct. 2015. http://historycooperative.org/the-history-of-social-media/
Editor's Notes
- Hello, members of Northwestern Technologies. I am here to talk to you about social media and the benefits of incorporating this powerful tool into your marketing campaign.
- Today I will introduce myself and give you an idea of how I can move you forward into the world of corporate social media use. We will discuss social media in the corporate world and how it relates to you. I will provide you with a brief history and why it is important for your company. I will also give you some key benefits and opportunities that you can take advantage of as a result of utilizing social media.
- Social Media is now a staple in modern society as well as in the corporate environment. Although relatively new, social media is an increasingly popular place for social activity and for the economy. In 2012, 94% of businesses who conduct marketing activity used social media. 85% who use social media gained exposure while 58% noted increased sales over a three year period. (Bosari, 2012)
- “The Big Three” social media sites: Facebook, Twitter and Google+, were the most used by businesses as of 2012. (Bosari, 2012)
- The World Wide Web, better known as the internet, came into being in 1989 by the British scientist Tim Berners-Lee while working at CERN. It was devised as a solution for the sharing of information between universities around the world. (CERN, 2015) In 1997, Six Degrees became the first social media site. With it people had the ability to create profiles and add their friends. Shortly after, the popular America Online with its instant messaging capabilities came into being. By the first few years of the new millennium, social media was in full swing and many were being used for their own reasons. LinkedIn: for professionals, Facebook: for college students, YouTube: for sharing videos. These three examples are still around today and can even interact with each other. Facebook has changed dramatically as it is used not only by college students but by practically anyone. (Terrel, 2015)
- Let’s face it. Social media is the next big thing. It is hard these days to walk down the street or drive to work without seeing someone on their smart phone. It’s safe to say they are using some form of social media. The best part is: it’s free. People have the ability to connect with others at anytime and anywhere. These services connect people who have shared interests. For example, if a group of people from different places are into Information Technology as a career, hobby, or because they need a solution, they can all plug into the same network. (Fita, 2012)
- With many different forms of social media, it makes it easier for your company to get the word out. you’re brand may be discoverable through photographs, video or messages. By using these different mediums it gives you the ability to get recognized. More recognition means more traffic to your website. Back in the old days companies had to rely solely on buying air time or space in the local paper. Social media gives you the ability to go beyond local and connect with a wider customer base at a fraction of the price. As you spread the word about your business, you have the opportunity to interact with customers and get feedback as well as ideas for future endeavors. (Halek, 2015)
- These 2015 images courtesy of Inc.com The Best Social Media Networks for Marketers in 2015. (Kim,2015)
- Thank you for attending this brief presentation. I encourage everyone in this room to look into how your company can benefit from this tool. If you have any questions I am here to help you through all phases of social media development.