The industry knows that the job of a Brand Manager is changing. But we don’t know how fast the change will be and what steps we need to take to be ready for it. There are five fundamental changes in the job of the Brand Manager that will be part of this change; the change towards what I call Brand Manager 2.0.
After years of distilling the insights from Cannes Lions' winning social media campaigns, Kurio // The Social Media Age(ncy) has put together a framework which helps to focus on the right things when developing marketing campaigns in the social media age.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Kellstadt Marketing Group 4.25 Symposium FinalRoxana Vergara
Hottest marketing topics - emerging global markets, social media, brand trust, sustainable business models, micro-trends - today discussed by top executives in field
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
Explanation of what both traditional and digital marketing is and why they should start thinking about tweaking their marketing strategy.
Prepared for Film 240 at Queen's University.
After years of distilling the insights from Cannes Lions' winning social media campaigns, Kurio // The Social Media Age(ncy) has put together a framework which helps to focus on the right things when developing marketing campaigns in the social media age.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
Kellstadt Marketing Group 4.25 Symposium FinalRoxana Vergara
Hottest marketing topics - emerging global markets, social media, brand trust, sustainable business models, micro-trends - today discussed by top executives in field
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
Explanation of what both traditional and digital marketing is and why they should start thinking about tweaking their marketing strategy.
Prepared for Film 240 at Queen's University.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Cisco Systems: Social selling at Cisco, presented by Jennifer RobertsSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Cisco’s Social Media Marketing Manager, Jennifer Roberts, talks about how they rolled out social selling capabilities and tools to their virtual sales organization.
She shares four real-world examples of how their sales reps implemented the program and provides a checklist to help you get started with social selling at your organization.
Toyota: Launching Toyota Camry via social media, presented by Monica PetersonSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Toyota’s Director of Social Media, Monica Peterson, explains how Toyota integrated social media into the launch of the 2015 Camry.
Monica reveals how their strategy of organically optimizing campaigns based on what people are doing naturally allowed them to integrate social media into the Camry launch.
Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader.
Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent.
Join our panel of experts as we discuss:
-Determining the goals of your social listening program.
-Monitoring and assessing the progress of your social listening program.
-Identifying who will benefit from social media analytics and at what level of detail.
-Deciding which social channels to investigate.
-Identifying influencers.
-Arming employees to be brand evangelists.
-Creating a crisis management plan.
Old Navy: #Selfiebration, presented by Angela ScibelliSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Old Navy’s Associate Marketing Manager of Digital and Social Innovation, Angela Scibelli, talks about how Old Navy used their 20th birthday to celebrate their fans.
Angela explains how they used a social-driven campaign on Twitter and YouTube to easily engage users, and then integrated it with other marketing vehicles.
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
Using social intelligence to join conversations and create unique content - MyCleverAgency shared Gumtree’s determination to present the brand as the true stars of Celebrity Big Brother, by promoting the various ways Gumtree had shaped the series.
10 reasons your marketing should be humanLaurent Bouty
In this presentation, you will discover 10 reasons why it is fundamental to start your marketing strategy with human aspects. It is part of the Marketing Canvas Methodology
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
Kate Cooper, MD of BLOOM defines Social Business and how, if leveraged correctly can bring about positive change within an organisation and deliver long-term, strategic results across multiple business functions.
Falcon.io | 2021 Trends Virtual Summit - SoMe PRFalcon.io
While social media is well-known for marketing, it’s also an integral piece of modern PR — and are the two even related? By now, most companies are already using social media as a marketing channel. Why? Many would probably say that it’s a way to connect with their audience, build relationships, frame their brand in a positive light, and, most importantly, to remain visible. But...isn’t that the job of public relations?
27&28 January 2010: Amsterdam, The Netherlands
Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.
How to Manage Creative People – Top Tips from the ExpertsWebdam
We know why you’re here.
You manage creatives or at least you want to, and they’re a tough bunch to figure out. As much as you might want to sometimes, you can’t just treat them like everyone else. – they’re different and they do important work that the rest of us simply can’t replicate with any sort of quality.
So let’s figure this thing out: communication, motivation, criticism – the whole nine yards. To help us out with that, we called in dozens of the most incredible art directors, creative officers and brand managers on the planet. They were gracious enough to give us a little insight into how they get such impressive results from their creative teams.
And now we’re sharing that good stuff with you. Enjoy!
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Cisco Systems: Social selling at Cisco, presented by Jennifer RobertsSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Cisco’s Social Media Marketing Manager, Jennifer Roberts, talks about how they rolled out social selling capabilities and tools to their virtual sales organization.
She shares four real-world examples of how their sales reps implemented the program and provides a checklist to help you get started with social selling at your organization.
Toyota: Launching Toyota Camry via social media, presented by Monica PetersonSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Toyota’s Director of Social Media, Monica Peterson, explains how Toyota integrated social media into the launch of the 2015 Camry.
Monica reveals how their strategy of organically optimizing campaigns based on what people are doing naturally allowed them to integrate social media into the Camry launch.
Increasingly, people are using digital in every aspect of their life. Good or bad customer service? Consumers share about their experience on Twitter. Horrible food? They leave a negative review on social media. Every organization, no matter how big or small, can learn from these online raves and rants. This knowledge can help improve the business, products, and services. It can also give a competitive advantage as well as set your company up as an industry leader.
Whether you are new to social media listening or want to expand your existing efforts, there are a few things you’ll want to do to ensure that the time and resources on the program are well spent.
Join our panel of experts as we discuss:
-Determining the goals of your social listening program.
-Monitoring and assessing the progress of your social listening program.
-Identifying who will benefit from social media analytics and at what level of detail.
-Deciding which social channels to investigate.
-Identifying influencers.
-Arming employees to be brand evangelists.
-Creating a crisis management plan.
Old Navy: #Selfiebration, presented by Angela ScibelliSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Old Navy’s Associate Marketing Manager of Digital and Social Innovation, Angela Scibelli, talks about how Old Navy used their 20th birthday to celebrate their fans.
Angela explains how they used a social-driven campaign on Twitter and YouTube to easily engage users, and then integrated it with other marketing vehicles.
Gumtree - Using social intelligence to add value to TV sponsorship Brandwatch
Using social intelligence to join conversations and create unique content - MyCleverAgency shared Gumtree’s determination to present the brand as the true stars of Celebrity Big Brother, by promoting the various ways Gumtree had shaped the series.
10 reasons your marketing should be humanLaurent Bouty
In this presentation, you will discover 10 reasons why it is fundamental to start your marketing strategy with human aspects. It is part of the Marketing Canvas Methodology
You can't solve every problem on your own. That's why our members turn to the collective intelligence of our global network for help and inspirations. Here are some of the benefits of being a member of the WFA - the only organisation representing and connecting global marketers.
Kate Cooper, MD of BLOOM defines Social Business and how, if leveraged correctly can bring about positive change within an organisation and deliver long-term, strategic results across multiple business functions.
Falcon.io | 2021 Trends Virtual Summit - SoMe PRFalcon.io
While social media is well-known for marketing, it’s also an integral piece of modern PR — and are the two even related? By now, most companies are already using social media as a marketing channel. Why? Many would probably say that it’s a way to connect with their audience, build relationships, frame their brand in a positive light, and, most importantly, to remain visible. But...isn’t that the job of public relations?
27&28 January 2010: Amsterdam, The Netherlands
Enterprise Social 2.0: Rip or ROI? This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.
How to Manage Creative People – Top Tips from the ExpertsWebdam
We know why you’re here.
You manage creatives or at least you want to, and they’re a tough bunch to figure out. As much as you might want to sometimes, you can’t just treat them like everyone else. – they’re different and they do important work that the rest of us simply can’t replicate with any sort of quality.
So let’s figure this thing out: communication, motivation, criticism – the whole nine yards. To help us out with that, we called in dozens of the most incredible art directors, creative officers and brand managers on the planet. They were gracious enough to give us a little insight into how they get such impressive results from their creative teams.
And now we’re sharing that good stuff with you. Enjoy!
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
The key to successful BLCM is to create and evolve a proactive strategy for the brand throughout its lifecycle, from launch to long-term growth and acceptance in the market.
Role, Responsibility & Accoutability of a Pharma Brand ManagerVivek Hattangadi
This slide presentation is to give pharma brand managers an insight into their roles, responsibilities and accountabilities.
For further details, you can visit www.theenablers.org or write to me at vivekhattangadi@theenablers.org
As a speaker on a panel discussion at the recent Brand Innovators Summit, I focused my talk on employee advocacy at Avanade and how social media activity can be maximized with emerging technologies such as a dedicated social media sharing portal.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
2020 Oregon Wine Symposium | Social Media Strategies for Growing Your Wine Bu...Oregon Wine Board
Move beyond likes and comments into building an authentic brand that converts into profitability and impact. Get a strategic approach from a social media pioneer who works with startups, small businesses, and Fortune 500 brands. Walk away with a step-by-step system, how-tos, and key takeaways your business can implement immediately.
What is social media? How can your organization effectively use social media tools including Facebook, Twitter, blogs, and YouTube to gain a competitive advantage and win new customers and donors? Learn how to join the conversation online and use social media to reach influencers that will spread your message to their communities.
Tactica is pleased release an update to The Conversation - An Introduction to Social Media - an introductory seminar exploring the power of social media by Kevin Glasier.
Social media is one of the fastest growing categories on the web and it offers unlimited potential for public relations and marketing professionals. This presentation provides:
• A definition of social media;
• 10 keys to social media success;
• an overview of social media tools; and
• social media myths.
The updated presentation was given to The Certified Management Accountants of Manitoba and at Going Barefoot – a conference for non-profit communicators.
Presentation introducing social media strategy, introducing how I first got into social media and tips on how to make social media work for your business!
Predicting the Turn: The High Stakes Game of Business Between Startups and Bl...Dave Knox
Predicting The Turn is your rule book for the new game of high-stakes business. As a brand marketer, venture investor, and startup advisor, author Dave Knox provides a one-of-a-kind worldview into the changing relationship between startups and Fortune 500 companies. Learn more at www.PredictingTheTurn.com
At the 2016 Astute Connect Customer Conference, I covered how brands and big companies can take inspiration from the startup world on innovation through customer service.
Don't Call Us Flyover Country: Cincinnati's Leadership in Digital Brand Buil...Dave Knox
With its history of brand building and innovation, Cincinnati has long been a global leader in consumer marketing. While few can rival the Queen City’s concentration of CPG marketing expertise, it has also become a hotbed for startups, creating a modern day entrepreneurial boomtown. In this presentation, Dave Knox, co-founder of top national startup accelerator The Brandery and CMO of digital agency Rockfish and its internal startup incubator Rockfish Labs, shows you how Cincinnati’s culture of creative disruption and collaboration is influencing the way we do business in every industry. You’ll see how Cincinnati and other cities can build for the future by:
• Learning how agencies, startups and brands collaborate to drive digital innovation
• Finding inspiration in Cincinnati’s heritage brands – from pottery to breweries – undergoing a renaissance
• Looking at how the startup stratum in Cincinnati parallels what’s happening on the national scene
This presentation was originally given on September 11, 2013 at the inaugural D2 Cincinnati Conference (http://d2cincinnati.com/)
Digital Marketing for Beer & Wine DistributorsDave Knox
Talk to members of The Wholesale Beer & Wine Association of Ohio on digital marketing for distributors. Presentation took place in Columbus, Ohio on September 15, 2011 at their annual conference
Partnership 2.0 - A look at how brands and startups can partner togetherDave Knox
My presentation from Mashable Connect 2011 where I talked about the ability of brands and startups to partner together for breakthrough marketing programs.
Brands As Media - AdAge Media Evolved 2010Dave Knox
This presentation was given on November 30, 2010 at the AdAge 2010 Media Evolved conference in NYC. It focuses on how brands are embracing owned media to better connect with consumers
Presentation on Creative Local Marketing given to members of Cincinnati's Over The Rhine Chamber of Commerce at the Emanuel Community Center on May 5, 2010.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
1. as the marketing world changes, will you be able to rise above the crowd? Brand Manager 2.0 by Dave Knox – CMO, Rockfish
2. Dave Dave Knox, Chief Marketing Officer @daveknox My Company: 2010: Inc. 500 Fastest Growing Company 2009: Ad Age Top Ten Agency A-List 2008: Ad Age Small Agency of the Year My Background: Career: 7 years at P&G as a Brand Manager in Digital & Branded Entertainment Recognition: Named by Media Industry News as a “Social Media Superstar” Activities: Co-founder of The Brandery & Board Member at VCU Brandcenter
3. “The amount of change in marketing over the past 3 – 5 years probably equals the amount of change over the past 30 years.” - Robert Liodice, CEO, Association of National Advertisers
4. Become a Marketing Technopologist Purpose Inspired Brand Building Practice Consumer Collaboration Facilitate Conversations & Community Everywhere Shopper Marketing THEMES OF BRAND MANAGER 2.0
5. Become a Marketing Technopologist Photo credit: aghong - http://www.flickr.com/photos/aqhong/2201600532/sizes/o/
6. Fact: Only 24% of U.S. marketers consider their firms to be “digitally savvy”
7.
8. “We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction.” - The Wall Street Journal Anthropologist Technology Marketer
10. Nike… Bringing inspiration and innovation to every athlete Lego… Providing fuel for children’s imaginations Johnny Walker… Inspires men to progress
32. Become a Marketing Technopologist Purpose Inspired Brand Building Practice Consumer Collaboration Facilitate Conversations & Community Everywhere Shopper Marketing THEMES OF BRAND MANAGER 2.0